diff --git a/.changeset/pretty-ravens-serve.md b/.changeset/pretty-ravens-serve.md
new file mode 100644
index 0000000000..95d1b629fd
--- /dev/null
+++ b/.changeset/pretty-ravens-serve.md
@@ -0,0 +1,5 @@
+---
+'@backstage/frontend-app-api': patch
+---
+
+Migrate analytics route tracker component.
diff --git a/.changeset/smooth-frogs-decide.md b/.changeset/smooth-frogs-decide.md
new file mode 100644
index 0000000000..942a3a80bf
--- /dev/null
+++ b/.changeset/smooth-frogs-decide.md
@@ -0,0 +1,5 @@
+---
+'@backstage/frontend-plugin-api': patch
+---
+
+Migrate analytics api and context files.
diff --git a/packages/frontend-app-api/src/extensions/CoreRouter.tsx b/packages/frontend-app-api/src/extensions/CoreRouter.tsx
index f128a246e6..510af04b51 100644
--- a/packages/frontend-app-api/src/extensions/CoreRouter.tsx
+++ b/packages/frontend-app-api/src/extensions/CoreRouter.tsx
@@ -33,6 +33,7 @@ import { AppIdentityProxy } from '../../../core-app-api/src/apis/implementations
 import { BrowserRouter } from 'react-router-dom';
 // eslint-disable-next-line @backstage/no-relative-monorepo-imports
 import { signInPageComponentDataRef } from '../../../frontend-plugin-api/src/extensions/createSignInPageExtension';
+import { RouteTracker } from '../routing/RouteTracker';
 
 export const CoreRouter = createExtension({
   id: 'core.router',
@@ -132,7 +133,7 @@ export function AppRouter(props: AppRouterProps) {
   if (!internalAppContext) {
     throw new Error('AppRouter must be rendered within the AppProvider');
   }
-  const { appIdentityProxy } = internalAppContext;
+  const { routeObjects, appIdentityProxy } = internalAppContext;
 
   // If the app hasn't configured a sign-in page, we just continue as guest.
   if (!SignInPageComponent) {
@@ -159,11 +160,17 @@ export function AppRouter(props: AppRouterProps) {
       { signOutTargetUrl: basePath || '/' },
     );
 
-    return <BrowserRouter basename={basePath}>{children}</BrowserRouter>;
+    return (
+      <BrowserRouter basename={basePath}>
+        <RouteTracker routeObjects={routeObjects} />
+        {children}
+      </BrowserRouter>
+    );
   }
 
   return (
     <BrowserRouter basename={basePath}>
+      <RouteTracker routeObjects={routeObjects} />
       <SignInPageWrapper
         component={SignInPageComponent}
         appIdentityProxy={appIdentityProxy}
diff --git a/packages/frontend-app-api/src/routing/RouteTracker.test.tsx b/packages/frontend-app-api/src/routing/RouteTracker.test.tsx
new file mode 100644
index 0000000000..0e66d0e50d
--- /dev/null
+++ b/packages/frontend-app-api/src/routing/RouteTracker.test.tsx
@@ -0,0 +1,254 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import { TestApiProvider } from '@backstage/test-utils';
+import React, { useEffect } from 'react';
+import { BackstageRouteObject } from './types';
+import { fireEvent, render } from '@testing-library/react';
+import { RouteTracker } from './RouteTracker';
+import { Link, MemoryRouter, Route, Routes } from 'react-router-dom';
+import { createPlugin } from '@backstage/core-plugin-api';
+import {
+  createRouteRef,
+  AnalyticsApi,
+  analyticsApiRef,
+  AppNode,
+  useAnalytics,
+} from '@backstage/frontend-plugin-api';
+import { MATCH_ALL_ROUTE } from './extractRouteInfoFromAppNode';
+
+describe('RouteTracker', () => {
+  const routeRef0 = createRouteRef();
+  const routeRef1 = createRouteRef();
+  const routeRef2 = createRouteRef();
+  const plugin0 = createPlugin({ id: 'home' });
+  const plugin1 = createPlugin({ id: 'plugin1' });
+  const plugin2 = createPlugin({ id: 'plugin2' });
+
+  const routeObjects: BackstageRouteObject[] = [
+    {
+      path: '',
+      element: <div>home page</div>,
+      routeRefs: new Set([routeRef0]),
+      plugins: new Set([plugin0]),
+      caseSensitive: false,
+      children: [MATCH_ALL_ROUTE],
+      appNode: {
+        spec: { extension: { id: 'home.page.index' }, source: { id: 'home' } },
+      } as AppNode,
+    },
+    {
+      path: '/path/:p1/:p2',
+      element: <Link to="/path2/hello">go</Link>,
+      routeRefs: new Set([routeRef1]),
+      plugins: new Set([plugin1]),
+      caseSensitive: false,
+      children: [MATCH_ALL_ROUTE],
+      appNode: {
+        spec: {
+          extension: { id: 'plugin1.page.index' },
+          source: { id: 'plugin1' },
+        },
+      } as AppNode,
+    },
+    {
+      path: '/path2/:param',
+      element: <div>hi there</div>,
+      routeRefs: new Set([routeRef2]),
+      plugins: new Set([plugin2]),
+      caseSensitive: false,
+      children: [MATCH_ALL_ROUTE],
+      appNode: {
+        spec: {
+          extension: { id: 'plugin2.page.index' },
+          source: { id: 'plugin2' },
+        },
+      } as AppNode,
+    },
+  ];
+
+  const mockedAnalytics: jest.Mocked<AnalyticsApi> = {
+    captureEvent: jest.fn(),
+  };
+
+  beforeEach(() => {
+    jest.clearAllMocks();
+  });
+
+  it('should capture the navigate event on load', async () => {
+    render(
+      <MemoryRouter initialEntries={['/path/foo/bar']}>
+        <TestApiProvider apis={[[analyticsApiRef, mockedAnalytics]]}>
+          <RouteTracker routeObjects={routeObjects} />
+        </TestApiProvider>
+      </MemoryRouter>,
+    );
+
+    expect(mockedAnalytics.captureEvent).toHaveBeenCalledWith({
+      action: 'navigate',
+      attributes: {
+        p1: 'foo',
+        p2: 'bar',
+      },
+      context: {
+        extensionId: 'plugin1.page.index',
+        pluginId: 'plugin1',
+      },
+      subject: '/path/foo/bar',
+      value: undefined,
+    });
+  });
+
+  it('should capture the navigate event on route change', async () => {
+    const { getByText } = render(
+      <MemoryRouter initialEntries={['/path/foo/bar']}>
+        <TestApiProvider apis={[[analyticsApiRef, mockedAnalytics]]}>
+          <RouteTracker routeObjects={routeObjects} />
+
+          <Routes>
+            {routeObjects.map(({ path, element }) => (
+              <Route key={path} path={path || '/'} element={element} />
+            ))}
+          </Routes>
+        </TestApiProvider>
+      </MemoryRouter>,
+    );
+
+    fireEvent.click(getByText('go'));
+
+    expect(mockedAnalytics.captureEvent).toHaveBeenCalledWith({
+      action: 'navigate',
+      attributes: {
+        param: 'hello',
+      },
+      context: {
+        extensionId: 'plugin2.page.index',
+        pluginId: 'plugin2',
+      },
+      subject: '/path2/hello',
+      value: undefined,
+    });
+  });
+
+  it('should capture path query and hash', async () => {
+    render(
+      <MemoryRouter initialEntries={['/path/foo/bar?q=1#header-1']}>
+        <TestApiProvider apis={[[analyticsApiRef, mockedAnalytics]]}>
+          <RouteTracker routeObjects={routeObjects} />
+        </TestApiProvider>
+      </MemoryRouter>,
+    );
+
+    expect(mockedAnalytics.captureEvent).toHaveBeenCalledWith({
+      action: 'navigate',
+      attributes: {
+        p1: 'foo',
+        p2: 'bar',
+      },
+      context: {
+        extensionId: 'plugin1.page.index',
+        pluginId: 'plugin1',
+      },
+      subject: '/path/foo/bar?q=1#header-1',
+      value: undefined,
+    });
+  });
+
+  it('should match the root path and send relevant context', async () => {
+    render(
+      <MemoryRouter initialEntries={['/']}>
+        <TestApiProvider apis={[[analyticsApiRef, mockedAnalytics]]}>
+          <RouteTracker routeObjects={routeObjects} />
+        </TestApiProvider>
+      </MemoryRouter>,
+    );
+
+    expect(mockedAnalytics.captureEvent).toHaveBeenCalledWith({
+      action: 'navigate',
+      attributes: {},
+      context: {
+        extensionId: 'home.page.index',
+        pluginId: 'home',
+      },
+      subject: '/',
+      value: undefined,
+    });
+  });
+
+  it('should return default context when it would have otherwise matched on the root path', async () => {
+    const Dummy = () => {
+      const analytics = useAnalytics();
+      useEffect(() => {
+        analytics.captureEvent('click', 'test', {});
+      }, [analytics]);
+      return <div>dummy</div>;
+    };
+
+    render(
+      <MemoryRouter initialEntries={['/not-routable-extension']}>
+        <TestApiProvider apis={[[analyticsApiRef, mockedAnalytics]]}>
+          <RouteTracker routeObjects={routeObjects} />
+          <Routes>
+            <Route path="/not-routable-extension" element={<Dummy />} />
+          </Routes>
+        </TestApiProvider>
+      </MemoryRouter>,
+    );
+
+    expect(mockedAnalytics.captureEvent).toHaveBeenNthCalledWith(1, {
+      action: 'navigate',
+      attributes: {},
+      context: {
+        extensionId: 'App',
+        pluginId: 'root',
+      },
+      subject: '/not-routable-extension',
+      value: undefined,
+    });
+    expect(mockedAnalytics.captureEvent).toHaveBeenNthCalledWith(2, {
+      action: 'click',
+      attributes: undefined,
+      context: {
+        extensionId: 'App',
+        pluginId: 'root',
+      },
+      subject: 'test',
+      value: undefined,
+    });
+  });
+
+  it('should return parent route context on navigating to a sub-route', async () => {
+    render(
+      <MemoryRouter initialEntries={['/path2/param-value/sub-route']}>
+        <TestApiProvider apis={[[analyticsApiRef, mockedAnalytics]]}>
+          <RouteTracker routeObjects={routeObjects} />
+        </TestApiProvider>
+      </MemoryRouter>,
+    );
+
+    expect(mockedAnalytics.captureEvent).toHaveBeenCalledWith({
+      action: 'navigate',
+      attributes: {
+        param: 'param-value',
+      },
+      context: {
+        extensionId: 'plugin2.page.index',
+        pluginId: 'plugin2',
+      },
+      subject: '/path2/param-value/sub-route',
+      value: undefined,
+    });
+  });
+});
diff --git a/packages/frontend-app-api/src/routing/RouteTracker.tsx b/packages/frontend-app-api/src/routing/RouteTracker.tsx
new file mode 100644
index 0000000000..8cddca5c68
--- /dev/null
+++ b/packages/frontend-app-api/src/routing/RouteTracker.tsx
@@ -0,0 +1,129 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import React, { useEffect } from 'react';
+import { matchRoutes, useLocation } from 'react-router-dom';
+import {
+  useAnalytics,
+  AnalyticsContext,
+  AnalyticsEventAttributes,
+} from '@backstage/frontend-plugin-api';
+import { BackstageRouteObject } from './types';
+
+/**
+ * Returns an extension context given the current pathname and a list of
+ * Backstage route objects.
+ */
+const getExtensionContext = (
+  pathname: string,
+  routes: BackstageRouteObject[],
+) => {
+  try {
+    // Find matching routes for the given path name.
+    const matches = matchRoutes(routes, { pathname });
+
+    // Of the matching routes, get the last (e.g. most specific) instance of
+    // the BackstageRouteObject that contains a routeRef. Filtering by routeRef
+    // ensures subRouteRefs are aligned to their parent routes' context.
+    const routeMatch = matches
+      ?.filter(match => match?.route.routeRefs?.size > 0)
+      .pop();
+    const routeObject = routeMatch?.route;
+
+    // If there is no route object, then allow inheritance of default context.
+    if (!routeObject) {
+      return undefined;
+    }
+
+    // If the matched route is the root route (no path), and the pathname is
+    // not the path of the homepage, then inherit from the default context.
+    if (routeObject.path === '' && pathname !== '/') {
+      return undefined;
+    }
+
+    const params = Object.entries(
+      routeMatch?.params || {},
+    ).reduce<AnalyticsEventAttributes>((acc, [key, value]) => {
+      if (value !== undefined && key !== '*') {
+        acc[key] = value;
+      }
+      return acc;
+    }, {});
+
+    const plugin = routeObject.appNode?.spec.source;
+    const extension = routeObject.appNode?.spec.extension;
+
+    return {
+      params,
+      pluginId: plugin?.id || 'root',
+      extensionId: extension?.id || 'App',
+    };
+  } catch {
+    return undefined;
+  }
+};
+
+/**
+ * Performs the actual event capture on render.
+ */
+const TrackNavigation = ({
+  pathname,
+  search,
+  hash,
+  attributes,
+}: {
+  pathname: string;
+  search: string;
+  hash: string;
+  attributes?: AnalyticsEventAttributes;
+}) => {
+  const analytics = useAnalytics();
+  useEffect(() => {
+    analytics.captureEvent('navigate', `${pathname}${search}${hash}`, {
+      attributes,
+    });
+  }, [analytics, pathname, search, hash, attributes]);
+
+  return null;
+};
+
+/**
+ * Logs a "navigate" event with appropriate plugin-level analytics context
+ * attributes each time the user navigates to a page.
+ */
+export const RouteTracker = ({
+  routeObjects,
+}: {
+  routeObjects: BackstageRouteObject[];
+}) => {
+  const { pathname, search, hash } = useLocation();
+
+  const { params, ...attributes } = getExtensionContext(
+    pathname,
+    routeObjects,
+  ) || { params: {} };
+
+  return (
+    <AnalyticsContext attributes={attributes}>
+      <TrackNavigation
+        pathname={pathname}
+        search={search}
+        hash={hash}
+        attributes={params}
+      />
+    </AnalyticsContext>
+  );
+};
diff --git a/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.test.ts b/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.test.ts
index 112e1435ae..c94a06a442 100644
--- a/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.test.ts
+++ b/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.test.ts
@@ -19,6 +19,7 @@ import { BackstagePlugin } from '@backstage/core-plugin-api';
 import { extractRouteInfoFromAppNode } from './extractRouteInfoFromAppNode';
 import {
   AnyRouteRefParams,
+  AppNode,
   Extension,
   RouteRef,
   coreExtensionData,
@@ -99,8 +100,10 @@ function routeObj(
   children: any[] = [],
   type: 'mounted' | 'gathered' = 'mounted',
   backstagePlugin?: BackstagePlugin,
+  appNode?: AppNode,
 ) {
   return {
+    appNode,
     path: path,
     caseSensitive: false,
     element: type,
@@ -171,7 +174,14 @@ describe('discovery', () => {
       [ref5, ref1],
     ]);
     expect(info.routeObjects).toEqual([
-      routeObj('nothing', []),
+      routeObj(
+        'nothing',
+        [],
+        undefined,
+        undefined,
+        undefined,
+        expect.any(Object),
+      ),
       routeObj(
         'foo',
         [ref1],
@@ -179,16 +189,41 @@ describe('discovery', () => {
           routeObj(
             'bar/:id',
             [ref2],
-            [routeObj('baz', [ref3], undefined, undefined, expect.any(Object))],
+            [
+              routeObj(
+                'baz',
+                [ref3],
+                undefined,
+                undefined,
+                expect.any(Object),
+                expect.any(Object),
+              ),
+            ],
             undefined,
             expect.any(Object),
+            expect.any(Object),
+          ),
+          routeObj(
+            'blop',
+            [ref5],
+            undefined,
+            undefined,
+            expect.any(Object),
+            expect.any(Object),
           ),
-          routeObj('blop', [ref5], undefined, undefined, expect.any(Object)),
         ],
         undefined,
         expect.any(Object),
+        expect.any(Object),
+      ),
+      routeObj(
+        'divsoup',
+        [ref4],
+        undefined,
+        undefined,
+        expect.any(Object),
+        expect.any(Object),
       ),
-      routeObj('divsoup', [ref4], undefined, undefined, expect.any(Object)),
     ]);
   });
 
@@ -349,13 +384,30 @@ describe('discovery', () => {
       [ref5, ref3],
     ]);
     expect(info.routeObjects).toEqual([
-      routeObj('foo', [ref1, ref2], [], 'mounted', expect.any(Object)),
+      routeObj(
+        'foo',
+        [ref1, ref2],
+        [],
+        'mounted',
+        expect.any(Object),
+        expect.any(Object),
+      ),
       routeObj(
         'bar',
         [ref3],
-        [routeObj('', [ref4, ref5], [], 'mounted', expect.any(Object))],
+        [
+          routeObj(
+            '',
+            [ref4, ref5],
+            [],
+            'mounted',
+            expect.any(Object),
+            expect.any(Object),
+          ),
+        ],
         'mounted',
         expect.any(Object),
+        expect.any(Object),
       ),
     ]);
   });
@@ -429,18 +481,22 @@ describe('discovery', () => {
                     undefined,
                     undefined,
                     expect.any(Object),
+                    expect.any(Object),
                   ),
                 ],
                 undefined,
                 expect.any(Object),
+                expect.any(Object),
               ),
             ],
             'mounted',
             expect.any(Object),
+            expect.any(Object),
           ),
         ],
         undefined,
         expect.any(Object),
+        expect.any(Object),
       ),
     ]);
   });
@@ -499,7 +555,14 @@ describe('discovery', () => {
         'r',
         [],
         [
-          routeObj('x', [ref1], [], 'mounted', expect.any(Object)),
+          routeObj(
+            'x',
+            [ref1],
+            [],
+            'mounted',
+            expect.any(Object),
+            expect.any(Object),
+          ),
           routeObj(
             'y',
             [],
@@ -514,6 +577,7 @@ describe('discovery', () => {
                     undefined,
                     'mounted',
                     expect.any(Object),
+                    expect.any(Object),
                   ),
                   routeObj(
                     'b',
@@ -521,15 +585,22 @@ describe('discovery', () => {
                     undefined,
                     'mounted',
                     expect.any(Object),
+                    expect.any(Object),
                   ),
                 ],
                 'mounted',
                 expect.any(Object),
+                expect.any(Object),
               ),
             ],
             'mounted',
+            undefined,
+            expect.any(Object),
           ),
         ],
+        undefined,
+        undefined,
+        expect.any(Object),
       ),
     ]);
   });
diff --git a/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.ts b/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.ts
index 2bfd09a3e8..17afbeb4c9 100644
--- a/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.ts
+++ b/packages/frontend-app-api/src/routing/extractRouteInfoFromAppNode.ts
@@ -84,6 +84,7 @@ export function extractRouteInfoFromAppNode(node: AppNode): {
         caseSensitive: false,
         children: [MATCH_ALL_ROUTE],
         plugins: new Set(),
+        appNode: current,
       };
       parentChildren.push(currentObj);
 
diff --git a/packages/frontend-app-api/src/routing/types.ts b/packages/frontend-app-api/src/routing/types.ts
index 5f1ed9be84..05ea73dff8 100644
--- a/packages/frontend-app-api/src/routing/types.ts
+++ b/packages/frontend-app-api/src/routing/types.ts
@@ -15,6 +15,7 @@
  */
 
 import {
+  AppNode,
   ExternalRouteRef,
   RouteRef,
   SubRouteRef,
@@ -35,4 +36,5 @@ export interface BackstageRouteObject {
   path: string;
   routeRefs: Set<RouteRef>;
   plugins: Set<LegacyBackstagePlugin>;
+  appNode?: AppNode;
 }
diff --git a/packages/frontend-app-api/src/wiring/InternalAppContext.ts b/packages/frontend-app-api/src/wiring/InternalAppContext.ts
index 805c46a067..81264bd81b 100644
--- a/packages/frontend-app-api/src/wiring/InternalAppContext.ts
+++ b/packages/frontend-app-api/src/wiring/InternalAppContext.ts
@@ -17,10 +17,12 @@
 import { createContext } from 'react';
 // eslint-disable-next-line @backstage/no-relative-monorepo-imports
 import { AppIdentityProxy } from '../../../core-app-api/src/apis/implementations/IdentityApi/AppIdentityProxy';
+import { BackstageRouteObject } from '../routing/types';
 
 export const InternalAppContext = createContext<
   | undefined
   | {
       appIdentityProxy: AppIdentityProxy;
+      routeObjects: BackstageRouteObject[];
     }
 >(undefined);
diff --git a/packages/frontend-app-api/src/wiring/createApp.tsx b/packages/frontend-app-api/src/wiring/createApp.tsx
index a9400d3ba4..a1412f1c3c 100644
--- a/packages/frontend-app-api/src/wiring/createApp.tsx
+++ b/packages/frontend-app-api/src/wiring/createApp.tsx
@@ -341,7 +341,9 @@ export function createSpecializedApp(options?: {
       <AppContextProvider appContext={appContext}>
         <AppThemeProvider>
           <RoutingProvider {...routeInfo} routeBindings={routeBindings}>
-            <InternalAppContext.Provider value={{ appIdentityProxy }}>
+            <InternalAppContext.Provider
+              value={{ appIdentityProxy, routeObjects: routeInfo.routeObjects }}
+            >
               {rootEl}
             </InternalAppContext.Provider>
           </RoutingProvider>
diff --git a/packages/frontend-plugin-api/api-report.md b/packages/frontend-plugin-api/api-report.md
index c5005d34ac..c1c920559e 100644
--- a/packages/frontend-plugin-api/api-report.md
+++ b/packages/frontend-plugin-api/api-report.md
@@ -86,6 +86,51 @@ export { alertApiRef };
 
 export { AlertMessage };
 
+// @public
+export type AnalyticsApi = {
+  captureEvent(event: AnalyticsEvent): void;
+};
+
+// @public
+export const analyticsApiRef: ApiRef<AnalyticsApi>;
+
+// @public
+export const AnalyticsContext: (options: {
+  attributes: Partial<AnalyticsContextValue>;
+  children: ReactNode;
+}) => React_2.JSX.Element;
+
+// @public
+export type AnalyticsContextValue = CommonAnalyticsContext & {
+  [param in string]: string | boolean | number | undefined;
+};
+
+// @public
+export type AnalyticsEvent = {
+  action: string;
+  subject: string;
+  value?: number;
+  attributes?: AnalyticsEventAttributes;
+  context: AnalyticsContextValue;
+};
+
+// @public
+export type AnalyticsEventAttributes = {
+  [attribute in string]: string | boolean | number;
+};
+
+// @public
+export type AnalyticsTracker = {
+  captureEvent: (
+    action: string,
+    subject: string,
+    options?: {
+      value?: number;
+      attributes?: AnalyticsEventAttributes;
+    },
+  ) => void;
+};
+
 export { AnyApiFactory };
 
 export { AnyApiRef };
@@ -233,6 +278,12 @@ export { bitbucketAuthApiRef };
 
 export { bitbucketServerAuthApiRef };
 
+// @public
+export type CommonAnalyticsContext = {
+  pluginId: string;
+  extensionId: string;
+};
+
 export { ConfigApi };
 
 export { configApiRef };
@@ -770,6 +821,9 @@ export interface SubRouteRef<
 
 export { TypesToApiRefs };
 
+// @public
+export function useAnalytics(): AnalyticsTracker;
+
 export { useApi };
 
 export { useApiHolder };
diff --git a/packages/frontend-plugin-api/src/analytics/AnalyticsContext.test.tsx b/packages/frontend-plugin-api/src/analytics/AnalyticsContext.test.tsx
new file mode 100644
index 0000000000..8e78bdc8c4
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/AnalyticsContext.test.tsx
@@ -0,0 +1,82 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import React from 'react';
+import { render } from '@testing-library/react';
+import { renderHook } from '@testing-library/react';
+import { AnalyticsContext, useAnalyticsContext } from './AnalyticsContext';
+
+const AnalyticsSpy = () => {
+  const context = useAnalyticsContext();
+  return (
+    <>
+      <div data-testid="plugin-id">{context.pluginId}</div>
+      <div data-testid="extension-id">{context.extensionId}</div>
+      <div data-testid="custom">{context.custom}</div>
+    </>
+  );
+};
+
+describe('AnalyticsContext', () => {
+  describe('useAnalyticsContext', () => {
+    it('returns default values', () => {
+      const { result } = renderHook(() => useAnalyticsContext());
+      expect(result.current).toEqual({
+        extensionId: 'App',
+        pluginId: 'root',
+      });
+    });
+  });
+
+  describe('AnalyticsContext', () => {
+    it('uses default analytics context', () => {
+      const result = render(
+        <AnalyticsContext attributes={{}}>
+          <AnalyticsSpy />
+        </AnalyticsContext>,
+      );
+
+      expect(result.getByTestId('extension-id')).toHaveTextContent('App');
+      expect(result.getByTestId('plugin-id')).toHaveTextContent('root');
+    });
+
+    it('uses provided analytics context', () => {
+      const result = render(
+        <AnalyticsContext attributes={{ pluginId: 'custom' }}>
+          <AnalyticsSpy />
+        </AnalyticsContext>,
+      );
+
+      expect(result.getByTestId('extension-id')).toHaveTextContent('App');
+      expect(result.getByTestId('plugin-id')).toHaveTextContent('custom');
+    });
+
+    it('uses nested analytics context', () => {
+      const result = render(
+        <AnalyticsContext attributes={{ pluginId: 'custom' }}>
+          <AnalyticsContext attributes={{ extensionId: 'AnalyticsSpy' }}>
+            <AnalyticsSpy />
+          </AnalyticsContext>
+        </AnalyticsContext>,
+      );
+
+      expect(result.getByTestId('extension-id')).toHaveTextContent(
+        'AnalyticsSpy',
+      );
+      expect(result.getByTestId('plugin-id')).toHaveTextContent('custom');
+    });
+  });
+});
diff --git a/packages/frontend-plugin-api/src/analytics/AnalyticsContext.tsx b/packages/frontend-plugin-api/src/analytics/AnalyticsContext.tsx
new file mode 100644
index 0000000000..10ef475803
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/AnalyticsContext.tsx
@@ -0,0 +1,108 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import {
+  createVersionedContext,
+  createVersionedValueMap,
+} from '@backstage/version-bridge';
+import React, { ReactNode, useContext } from 'react';
+import { AnalyticsContextValue } from './types';
+
+const AnalyticsReactContext = createVersionedContext<{
+  1: AnalyticsContextValue;
+}>('analytics-context');
+
+/**
+ * A "private" (to this package) hook that enables context inheritance and a
+ * way to read Analytics Context values at event capture-time.
+ *
+ * @internal
+ */
+export const useAnalyticsContext = (): AnalyticsContextValue => {
+  const theContext = useContext(AnalyticsReactContext);
+
+  // Provide a default value if no value exists.
+  if (theContext === undefined) {
+    return {
+      pluginId: 'root',
+      extensionId: 'App',
+    };
+  }
+
+  // This should probably never happen, but check for it.
+  const theValue = theContext.atVersion(1);
+  if (theValue === undefined) {
+    throw new Error('No context found for version 1.');
+  }
+
+  return theValue;
+};
+
+/**
+ * Provides components in the child react tree an Analytics Context, ensuring
+ * all analytics events captured within the context have relevant attributes.
+ *
+ * @remarks
+ *
+ * Analytics contexts are additive, meaning the context ultimately emitted with
+ * an event is the combination of all contexts in the parent tree.
+ *
+ * @public
+ */
+export const AnalyticsContext = (options: {
+  attributes: Partial<AnalyticsContextValue>;
+  children: ReactNode;
+}) => {
+  const { attributes, children } = options;
+
+  const parentValues = useAnalyticsContext();
+  const combinedValue = {
+    ...parentValues,
+    ...attributes,
+  };
+
+  const versionedCombinedValue = createVersionedValueMap({ 1: combinedValue });
+  return (
+    <AnalyticsReactContext.Provider value={versionedCombinedValue}>
+      {children}
+    </AnalyticsReactContext.Provider>
+  );
+};
+
+/**
+ * Returns an HOC wrapping the provided component in an Analytics context with
+ * the given values.
+ *
+ * @param Component - Component to be wrapped with analytics context attributes
+ * @param values - Analytics context key/value pairs.
+ * @internal
+ */
+export function withAnalyticsContext<TProps extends {}>(
+  Component: React.ComponentType<TProps>,
+  values: AnalyticsContextValue,
+) {
+  const ComponentWithAnalyticsContext = (props: TProps) => {
+    return (
+      <AnalyticsContext attributes={values}>
+        <Component {...props} />
+      </AnalyticsContext>
+    );
+  };
+  ComponentWithAnalyticsContext.displayName = `WithAnalyticsContext(${
+    Component.displayName || Component.name || 'Component'
+  })`;
+  return ComponentWithAnalyticsContext;
+}
diff --git a/packages/frontend-plugin-api/src/analytics/Tracker.test.ts b/packages/frontend-plugin-api/src/analytics/Tracker.test.ts
new file mode 100644
index 0000000000..f1670cf9c4
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/Tracker.test.ts
@@ -0,0 +1,285 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { getOrCreateGlobalSingleton } from '@backstage/version-bridge';
+import { Tracker, routableExtensionRenderedEvent } from './Tracker';
+
+describe('Tracker', () => {
+  const defaultContext = {
+    pluginId: 'root',
+    extensionId: 'App',
+  };
+  const globalEvents = getOrCreateGlobalSingleton<any>(
+    'core-plugin-api:analytics-tracker-events',
+    () => ({}),
+  );
+  const analyticsApiSpy = {
+    captureEvent: jest.fn(),
+  };
+  let trackerUnderTest: Tracker;
+
+  beforeEach(() => {
+    // Reset mocks and global state
+    jest.resetAllMocks();
+    globalEvents.mostRecentGatheredNavigation = undefined;
+    globalEvents.mostRecentRoutableExtensionRender = undefined;
+
+    // Set up a new tracker to test.
+    trackerUnderTest = new Tracker(analyticsApiSpy);
+  });
+
+  it('captures simple event with default context', () => {
+    trackerUnderTest.captureEvent('click', 'test 1');
+
+    expect(analyticsApiSpy.captureEvent).toHaveBeenCalledWith(
+      expect.objectContaining({
+        action: 'click',
+        subject: 'test 1',
+        context: defaultContext,
+      }),
+    );
+  });
+
+  it('captures simple event with set context', () => {
+    trackerUnderTest.setContext({
+      pluginId: 'catalog',
+      extensionId: 'App',
+    });
+    trackerUnderTest.captureEvent('click', 'test 2', {
+      value: 2,
+      attributes: { to: '/page-2' },
+    });
+
+    expect(analyticsApiSpy.captureEvent).toHaveBeenCalledWith(
+      expect.objectContaining({
+        action: 'click',
+        subject: 'test 2',
+        value: 2,
+        attributes: { to: '/page-2' },
+        context: {
+          pluginId: 'catalog',
+          extensionId: 'App',
+        },
+      }),
+    );
+  });
+
+  describe('accurate navigate events', () => {
+    it('never captures _routeNodeType context key on navigate event', () => {
+      trackerUnderTest.setContext({
+        pluginId: 'catalog',
+        extensionId: 'App',
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-3');
+
+      const receivedContext =
+        analyticsApiSpy.captureEvent.mock.calls[0][0].context;
+      expect(receivedContext.pluginId).toBe('catalog');
+      expect(receivedContext._routeNodeType).toBe(undefined);
+    });
+
+    it('never immediately captures navigate event with _routeNodeType "gathered"', () => {
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-4');
+
+      expect(analyticsApiSpy.captureEvent).not.toHaveBeenCalled();
+    });
+
+    it('never captures "routable-extension-rendered" events', () => {
+      trackerUnderTest.captureEvent(routableExtensionRenderedEvent, '');
+
+      expect(analyticsApiSpy.captureEvent).not.toHaveBeenCalled();
+    });
+
+    it('captures deferred navigate event with expected context', () => {
+      // User navigates to a gathered mountpoint with multiple plugins
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-5');
+
+      // A routable extension is rendered with specific plugin context
+      trackerUnderTest.setContext({
+        pluginId: 'some-plugin',
+        extensionId: 'App',
+      });
+      trackerUnderTest.captureEvent(routableExtensionRenderedEvent, '');
+
+      // A non-navigate event
+      trackerUnderTest.captureEvent('click', 'test 5');
+
+      expect(analyticsApiSpy.captureEvent).toHaveBeenCalledTimes(2);
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        1,
+        expect.objectContaining({
+          action: 'navigate',
+          subject: '/page-5',
+          context: {
+            pluginId: 'some-plugin',
+            extensionId: 'App',
+          },
+        }),
+      );
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        2,
+        expect.objectContaining({
+          action: 'click',
+          subject: 'test 5',
+          context: {
+            pluginId: 'some-plugin',
+            extensionId: 'App',
+          },
+        }),
+      );
+    });
+
+    it('captures deferred navigate event with expected context when second event is also deferrable', () => {
+      // User navigates to a gathered mountpoint with multiple plugins
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-6');
+
+      // A routable extension is rendered with specific plugin context
+      trackerUnderTest.setContext({
+        pluginId: 'another-plugin',
+        extensionId: 'App',
+      });
+      trackerUnderTest.captureEvent(routableExtensionRenderedEvent, '');
+
+      // User navigates to another gathered mountpoint with multiple plugins
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-6-2');
+
+      expect(analyticsApiSpy.captureEvent).toHaveBeenCalledTimes(1);
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        1,
+        expect.objectContaining({
+          action: 'navigate',
+          subject: '/page-6',
+          context: {
+            pluginId: 'another-plugin',
+            extensionId: 'App',
+          },
+        }),
+      );
+    });
+
+    it('captures deferred navigate event with default context when no extension is rendered in between', () => {
+      // User navigates to a gathered mountpoint with multiple plugins
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-7');
+
+      // A non-navigate event with no routable extension render in between
+      trackerUnderTest.captureEvent('click', 'test 7');
+
+      expect(analyticsApiSpy.captureEvent).toHaveBeenCalledTimes(2);
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        1,
+        expect.objectContaining({
+          action: 'navigate',
+          subject: '/page-7',
+          context: defaultContext,
+        }),
+      );
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        2,
+        expect.objectContaining({
+          action: 'click',
+          subject: 'test 7',
+          context: defaultContext,
+        }),
+      );
+    });
+
+    it('captures deferred navigate event with expected context across separate trackers', () => {
+      // User navigates to a gathered mountpoint with multiple plugins
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-8');
+
+      // A routable extension is rendered with specific plugin context and
+      // captured via a separate tracker instance.
+      const anotherTracker = new Tracker(analyticsApiSpy, {
+        pluginId: 'the-plugin',
+        extensionId: 'App',
+      });
+      anotherTracker.captureEvent(routableExtensionRenderedEvent, '');
+
+      // A non-navigate event is captured
+      const aThirdTracker = new Tracker(analyticsApiSpy);
+      aThirdTracker.captureEvent('click', 'test 8');
+
+      expect(analyticsApiSpy.captureEvent).toHaveBeenCalledTimes(2);
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        1,
+        expect.objectContaining({
+          action: 'navigate',
+          subject: '/page-8',
+          context: {
+            pluginId: 'the-plugin',
+            extensionId: 'App',
+          },
+        }),
+      );
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        2,
+        expect.objectContaining({
+          action: 'click',
+          subject: 'test 8',
+        }),
+      );
+    });
+
+    it('replaces extension context with "App" when capturing deferred events', () => {
+      // User navigates to a gathered mountpoint with multiple plugins
+      trackerUnderTest.setContext({
+        ...defaultContext,
+      });
+      trackerUnderTest.captureEvent('navigate', '/page-9');
+
+      // A routable extension is rendered with specific plugin context
+      trackerUnderTest.setContext({
+        pluginId: 'very-plugin',
+        extensionId: 'ShouldBeReplaced',
+      });
+      trackerUnderTest.captureEvent(routableExtensionRenderedEvent, '');
+
+      // A non-navigate event
+      trackerUnderTest.captureEvent('click', 'test 9');
+
+      // Extension context should have been replaced with just "App"
+      expect(analyticsApiSpy.captureEvent).toHaveBeenNthCalledWith(
+        1,
+        expect.objectContaining({
+          action: 'navigate',
+          subject: '/page-9',
+          context: {
+            pluginId: 'very-plugin',
+            extensionId: 'App',
+          },
+        }),
+      );
+    });
+  });
+});
diff --git a/packages/frontend-plugin-api/src/analytics/Tracker.ts b/packages/frontend-plugin-api/src/analytics/Tracker.ts
new file mode 100644
index 0000000000..dd0d770354
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/Tracker.ts
@@ -0,0 +1,175 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { getOrCreateGlobalSingleton } from '@backstage/version-bridge';
+import {
+  AnalyticsApi,
+  AnalyticsEventAttributes,
+  AnalyticsTracker,
+} from '../apis';
+import { AnalyticsContextValue } from './';
+
+type TempGlobalEvents = {
+  /**
+   * Stores the most recent "gathered" mountpoint navigation.
+   */
+  mostRecentGatheredNavigation?: {
+    action: string;
+    subject: string;
+    value?: number;
+    attributes?: AnalyticsEventAttributes;
+    context: AnalyticsContextValue;
+  };
+  /**
+   * Stores the most recent routable extension render.
+   */
+  mostRecentRoutableExtensionRender?: {
+    context: AnalyticsContextValue;
+  };
+  /**
+   * Tracks whether or not a beforeunload event listener has already been
+   * registered.
+   */
+  beforeUnloadRegistered: boolean;
+};
+
+/**
+ * Temporary global store for select event data. Used to make `navigate` events
+ * more accurate when gathered mountpoints are used.
+ */
+const globalEvents = getOrCreateGlobalSingleton<TempGlobalEvents>(
+  'core-plugin-api:analytics-tracker-events',
+  () => ({
+    mostRecentGatheredNavigation: undefined,
+    mostRecentRoutableExtensionRender: undefined,
+    beforeUnloadRegistered: false,
+  }),
+);
+
+/**
+ * Internal-only event representing when a routable extension is rendered.
+ */
+export const routableExtensionRenderedEvent = '_ROUTABLE-EXTENSION-RENDERED';
+
+export class Tracker implements AnalyticsTracker {
+  constructor(
+    private readonly analyticsApi: AnalyticsApi,
+    private context: AnalyticsContextValue = {
+      pluginId: 'root',
+      extensionId: 'App',
+    },
+  ) {
+    // Only register a single beforeunload event across all trackers.
+    if (!globalEvents.beforeUnloadRegistered) {
+      // Before the page unloads, attempt to capture any deferred navigation
+      // events that haven't yet been captured.
+      addEventListener(
+        'beforeunload',
+        () => {
+          if (globalEvents.mostRecentGatheredNavigation) {
+            this.analyticsApi.captureEvent({
+              ...globalEvents.mostRecentGatheredNavigation,
+              ...globalEvents.mostRecentRoutableExtensionRender,
+            });
+            globalEvents.mostRecentGatheredNavigation = undefined;
+            globalEvents.mostRecentRoutableExtensionRender = undefined;
+          }
+        },
+        { once: true, passive: true },
+      );
+
+      // Prevent duplicate handlers from being registered.
+      globalEvents.beforeUnloadRegistered = true;
+    }
+  }
+
+  setContext(context: AnalyticsContextValue) {
+    this.context = context;
+  }
+
+  captureEvent(
+    action: string,
+    subject: string,
+    {
+      value,
+      attributes,
+    }: { value?: number; attributes?: AnalyticsEventAttributes } = {},
+  ) {
+    // Never pass internal "_routeNodeType" context value.
+    const context = this.context;
+
+    // Never fire the special "_routable-extension-rendered" internal event.
+    if (action === routableExtensionRenderedEvent) {
+      // But keep track of it if we're delaying a `navigate` event for a
+      // a gathered route node type.
+      if (globalEvents.mostRecentGatheredNavigation) {
+        globalEvents.mostRecentRoutableExtensionRender = {
+          context: {
+            ...context,
+            extensionId: 'App',
+          },
+        };
+      }
+      return;
+    }
+
+    // If we are about to fire a real event, and we have an un-fired gathered
+    // mountpoint navigation on the global store, we need to fire the navigate
+    // event first, so this real event happens accurately after the navigation.
+    if (globalEvents.mostRecentGatheredNavigation) {
+      try {
+        this.analyticsApi.captureEvent({
+          ...globalEvents.mostRecentGatheredNavigation,
+          ...globalEvents.mostRecentRoutableExtensionRender,
+        });
+      } catch (e) {
+        // eslint-disable-next-line no-console
+        console.warn('Error during analytics event capture. %o', e);
+      }
+
+      // Clear the global stores.
+      globalEvents.mostRecentGatheredNavigation = undefined;
+      globalEvents.mostRecentRoutableExtensionRender = undefined;
+    }
+
+    // Never directly fire a navigation event on a gathered route with default
+    // contextual details.
+    if (action === 'navigate' && context.pluginId === 'root') {
+      // Instead, set it on the global store.
+      globalEvents.mostRecentGatheredNavigation = {
+        action,
+        subject,
+        value,
+        attributes,
+        context,
+      };
+      return;
+    }
+
+    try {
+      this.analyticsApi.captureEvent({
+        action,
+        subject,
+        value,
+        attributes,
+        context,
+      });
+    } catch (e) {
+      // eslint-disable-next-line no-console
+      console.warn('Error during analytics event capture. %o', e);
+    }
+  }
+}
diff --git a/packages/frontend-plugin-api/src/analytics/index.ts b/packages/frontend-plugin-api/src/analytics/index.ts
new file mode 100644
index 0000000000..651e8e105e
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/index.ts
@@ -0,0 +1,19 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export { AnalyticsContext } from './AnalyticsContext';
+export type { AnalyticsContextValue, CommonAnalyticsContext } from './types';
+export { useAnalytics } from './useAnalytics';
diff --git a/packages/frontend-plugin-api/src/analytics/types.ts b/packages/frontend-plugin-api/src/analytics/types.ts
new file mode 100644
index 0000000000..21347e2fc7
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/types.ts
@@ -0,0 +1,44 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+/**
+ * Common analytics context attributes.
+ *
+ * @public
+ */
+export type CommonAnalyticsContext = {
+  /**
+   * The nearest known parent plugin where the event was captured.
+   */
+  pluginId: string;
+
+  /**
+   * The nearest known parent extension where the event was captured.
+   */
+  /**
+   * The nearest known parent extension where the event was captured.
+   */
+  extensionId: string;
+};
+
+/**
+ * Analytics context envelope.
+ *
+ * @public
+ */
+export type AnalyticsContextValue = CommonAnalyticsContext & {
+  [param in string]: string | boolean | number | undefined;
+};
diff --git a/packages/frontend-plugin-api/src/analytics/useAnalytics.test.tsx b/packages/frontend-plugin-api/src/analytics/useAnalytics.test.tsx
new file mode 100644
index 0000000000..beb16b1fbb
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/useAnalytics.test.tsx
@@ -0,0 +1,61 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { renderHook } from '@testing-library/react';
+import { useAnalytics } from './useAnalytics';
+import { analyticsApiRef } from '@backstage/core-plugin-api';
+import { TestApiProvider } from '@backstage/test-utils';
+import React from 'react';
+
+describe('useAnalytics', () => {
+  it('returns tracker with no implementation defined', () => {
+    // useApi throws an error because the Analytics API is not implemented
+    // But the result should still have a captureEvent method.
+    const { result } = renderHook(() => useAnalytics(), {});
+    expect(result.current.captureEvent).toBeDefined();
+  });
+
+  it('returns tracker from defined analytics api', () => {
+    const captureEvent = jest.fn();
+
+    // Calling the captureEvent method of the underlying implementation should
+    // pass along the given event as well as the default context.
+    const { result } = renderHook(() => useAnalytics(), {
+      wrapper: ({ children }) => (
+        // Simulate useApi returning a valid tracker.
+        <TestApiProvider apis={[[analyticsApiRef, { captureEvent }]]}>
+          {children}
+        </TestApiProvider>
+      ),
+    });
+    result.current.captureEvent('an action', 'a subject', {
+      value: 42,
+      attributes: { some: 'value' },
+    });
+    expect(captureEvent).toHaveBeenCalledWith({
+      action: 'an action',
+      subject: 'a subject',
+      value: 42,
+      attributes: {
+        some: 'value',
+      },
+      context: {
+        extensionId: 'App',
+        pluginId: 'root',
+      },
+    });
+  });
+});
diff --git a/packages/frontend-plugin-api/src/analytics/useAnalytics.tsx b/packages/frontend-plugin-api/src/analytics/useAnalytics.tsx
new file mode 100644
index 0000000000..f3b5998de4
--- /dev/null
+++ b/packages/frontend-plugin-api/src/analytics/useAnalytics.tsx
@@ -0,0 +1,57 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { useApi } from '@backstage/core-plugin-api';
+import { useAnalyticsContext } from './AnalyticsContext';
+import { analyticsApiRef, AnalyticsTracker, AnalyticsApi } from '../apis';
+import { useRef } from 'react';
+import { Tracker } from './Tracker';
+
+function useAnalyticsApi(): AnalyticsApi {
+  try {
+    return useApi(analyticsApiRef);
+  } catch {
+    return { captureEvent: () => {} };
+  }
+}
+
+/**
+ * Gets a pre-configured analytics tracker.
+ *
+ * @public
+ */
+export function useAnalytics(): AnalyticsTracker {
+  const trackerRef = useRef<Tracker | null>(null);
+  const context = useAnalyticsContext();
+  // Our goal is to make this API truly optional for any/all consuming code
+  // (including tests). This hook runs last to ensure hook order is, as much as
+  // possible, maintained.
+  const analyticsApi = useAnalyticsApi();
+
+  function getTracker(): Tracker {
+    if (trackerRef.current === null) {
+      trackerRef.current = new Tracker(analyticsApi);
+    }
+    return trackerRef.current;
+  }
+
+  const tracker = getTracker();
+  // this is not ideal, but it allows to memoize the tracker
+  // without explicitly set the context as dependency.
+  tracker.setContext(context);
+
+  return tracker;
+}
diff --git a/packages/frontend-plugin-api/src/apis/definitions/AnalyticsApi.ts b/packages/frontend-plugin-api/src/apis/definitions/AnalyticsApi.ts
new file mode 100644
index 0000000000..15b09482b7
--- /dev/null
+++ b/packages/frontend-plugin-api/src/apis/definitions/AnalyticsApi.ts
@@ -0,0 +1,131 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { ApiRef, createApiRef } from '@backstage/core-plugin-api';
+import { AnalyticsContextValue } from '../../analytics/types';
+
+/**
+ * Represents an event worth tracking in an analytics system that could inform
+ * how users of a Backstage instance are using its features.
+ *
+ * @public
+ */
+export type AnalyticsEvent = {
+  /**
+   * A string that identifies the event being tracked by the type of action the
+   * event represents. Be careful not to encode extra metadata in this string
+   * that should instead be placed in the Analytics Context or attributes.
+   * Examples include:
+   *
+   * - view
+   * - click
+   * - filter
+   * - search
+   * - hover
+   * - scroll
+   */
+  action: string;
+
+  /**
+   * A string that uniquely identifies the object that the action is being
+   * taken on. Examples include:
+   *
+   * - The path of the page viewed
+   * - The url of the link clicked
+   * - The value that was filtered by
+   * - The text that was searched for
+   */
+  subject: string;
+
+  /**
+   * An optional numeric value relevant to the event that could be aggregated
+   * by analytics tools. Examples include:
+   *
+   * - The index or position of the clicked element in an ordered list
+   * - The percentage of an element that has been scrolled through
+   * - The amount of time that has elapsed since a fixed point
+   * - A satisfaction score on a fixed scale
+   */
+  value?: number;
+
+  /**
+   * Optional, additional attributes (representing dimensions or metrics)
+   * specific to the event that could be forwarded on to analytics systems.
+   */
+  attributes?: AnalyticsEventAttributes;
+
+  /**
+   * Contextual metadata relating to where the event was captured and by whom.
+   * This could include information about the route, plugin, or extension in
+   * which an event was captured.
+   */
+  context: AnalyticsContextValue;
+};
+
+/**
+ * A structure allowing other arbitrary metadata to be provided by analytics
+ * event emitters.
+ *
+ * @public
+ */
+export type AnalyticsEventAttributes = {
+  [attribute in string]: string | boolean | number;
+};
+
+/**
+ * Represents a tracker with methods that can be called to track events in a
+ * configured analytics service.
+ *
+ * @public
+ */
+export type AnalyticsTracker = {
+  captureEvent: (
+    action: string,
+    subject: string,
+    options?: {
+      value?: number;
+      attributes?: AnalyticsEventAttributes;
+    },
+  ) => void;
+};
+
+/**
+ * The Analytics API is used to track user behavior in a Backstage instance.
+ *
+ * @remarks
+ *
+ * To instrument your App or Plugin, retrieve an analytics tracker using the
+ * useAnalytics() hook. This will return a pre-configured AnalyticsTracker
+ * with relevant methods for instrumentation.
+ *
+ * @public
+ */
+export type AnalyticsApi = {
+  /**
+   * Primary event handler responsible for compiling and forwarding events to
+   * an analytics system.
+   */
+  captureEvent(event: AnalyticsEvent): void;
+};
+
+/**
+ * The API reference of {@link AnalyticsApi}.
+ *
+ * @public
+ */
+export const analyticsApiRef: ApiRef<AnalyticsApi> = createApiRef({
+  id: 'core.analytics',
+});
diff --git a/packages/frontend-plugin-api/src/apis/definitions/index.ts b/packages/frontend-plugin-api/src/apis/definitions/index.ts
index 420942cb19..8791912e4a 100644
--- a/packages/frontend-plugin-api/src/apis/definitions/index.ts
+++ b/packages/frontend-plugin-api/src/apis/definitions/index.ts
@@ -42,3 +42,4 @@ export * from './FetchApi';
 export * from './IdentityApi';
 export * from './OAuthRequestApi';
 export * from './StorageApi';
+export * from './AnalyticsApi';
diff --git a/packages/frontend-plugin-api/src/index.ts b/packages/frontend-plugin-api/src/index.ts
index 3248e79945..10f89b81b5 100644
--- a/packages/frontend-plugin-api/src/index.ts
+++ b/packages/frontend-plugin-api/src/index.ts
@@ -20,6 +20,7 @@
  * @packageDocumentation
  */
 
+export * from './analytics';
 export * from './apis';
 export * from './components';
 export * from './extensions';