diff --git a/packages/e2e-test/src/lib/helpers.ts b/packages/e2e-test/src/lib/helpers.ts
index 2182a9d324..db6c31512c 100644
--- a/packages/e2e-test/src/lib/helpers.ts
+++ b/packages/e2e-test/src/lib/helpers.ts
@@ -129,13 +129,22 @@ export async function waitForPageWithText(
   browser: any,
   path: string,
   text: string,
-  { intervalMs = 1000, maxLoadAttempts = 240, maxFindTextAttempts = 3 } = {},
+  { intervalMs = 1000, maxLoadAttempts = 50 } = {},
 ) {
   let loadAttempts = 0;
   for (;;) {
     try {
-      await new Promise(resolve => setTimeout(resolve, intervalMs));
+      const waitTimeMs = intervalMs * (Math.log10(loadAttempts + 1) + 1);
+      console.log(`Attempting to load page at ${path}, waiting ${waitTimeMs}`);
+      await new Promise(resolve => setTimeout(resolve, waitTimeMs));
       await browser.visit(path);
+
+      const escapedText = text.replace(/"|\\/g, '\\$&');
+      browser.assert.evaluate(
+        `Array.from(document.querySelectorAll("*")).some(el => el.textContent === "${escapedText}")`,
+        true,
+        `expected to find text ${text}`,
+      );
       break;
     } catch (error) {
       if (error.message.match(EXPECTED_LOAD_ERRORS)) {
@@ -150,28 +159,6 @@ export async function waitForPageWithText(
       }
     }
   }
-
-  // The page may not be fully loaded and hence we need to retry.
-  let findTextAttempts = 0;
-  const escapedText = text.replace(/"|\\/g, '\\$&');
-  for (;;) {
-    try {
-      browser.assert.evaluate(
-        `Array.from(document.querySelectorAll("*")).some(el => el.textContent === "${escapedText}")`,
-        true,
-        `expected to find text ${text}`,
-      );
-      break;
-    } catch (error) {
-      findTextAttempts++;
-      if (findTextAttempts <= maxFindTextAttempts) {
-        await new Promise(resolve => setTimeout(resolve, intervalMs));
-        continue;
-      } else {
-        throw error;
-      }
-    }
-  }
 }
 
 export function print(msg: string) {