diff --git a/.changeset/fuzzy-pumpkins-tie.md b/.changeset/fuzzy-pumpkins-tie.md
new file mode 100644
index 0000000000..1e87972ce1
--- /dev/null
+++ b/.changeset/fuzzy-pumpkins-tie.md
@@ -0,0 +1,5 @@
+---
+'@backstage/catalog-model': patch
+---
+
+Adds a new optional `links` metadata field to the Entity class within the `catalog-model` package (as discussed in [[RFC] Entity Links](https://github.com/backstage/backstage/issues/3787)). This PR adds support for the entity links only. Follow up PR's will introduce the UI component to display them.
diff --git a/docs/features/software-catalog/descriptor-format.md b/docs/features/software-catalog/descriptor-format.md
index 2b173c4b3e..1aab1268cd 100644
--- a/docs/features/software-catalog/descriptor-format.md
+++ b/docs/features/software-catalog/descriptor-format.md
@@ -54,6 +54,11 @@ software catalog API.
     "labels": {
       "system": "public-websites"
     },
+    "links": [{
+      "url": "https://admin.example-org.com",
+      "title": "Admin Dashboard",
+      "icon": "dashboard"
+    }],
     "tags": ["java"],
     "name": "artist-web",
     "uid": "2152f463-549d-4d8d-a94d-ce2b7676c6e2"
@@ -81,6 +86,10 @@ metadata:
     circleci.com/project-slug: github/example-org/artist-website
   tags:
     - java
+  links:
+    - url: https://admin.example-org.com
+      title: Admin Dashboard
+      icon: dashboard
 spec:
   type: website
   lifecycle: production
@@ -314,6 +323,34 @@ This field is optional, and currently has no special semantics.
 Each tag must be sequences of `[a-z0-9]` separated by `-`, at most 63 characters
 in total.
 
+### `links` [optional]
+
+A list of external hyperlinks related to the entity. Links can provide
+additional contextual information that may be located outside of Backstage
+itself. For example, an admin dashboard or external CMS page.
+
+Users may add links to descriptor YAML files to provide additional reference
+information to external content & resources. Links are not intended to drive any
+additional functionality within Backstage, which is best left to `annotations`
+and `labels`. It is recommended to use links only when an equivalent well-known
+`annotation` does not cover a similar use case.
+
+Fields of a link are:
+
+| Field   | Type   | Description                                                                          |
+| ------- | ------ | ------------------------------------------------------------------------------------ |
+| `url`   | String | [Required] A `url` in a standard `uri` format (e.g. `https://example.com/some/page`) |
+| `title` | String | [Optional] A user friendly display name for the link.                                |
+| `icon`  | String | [Optional] A key representing a visual icon to be displayed in the UI.               |
+
+_NOTE_: The `icon` field value is meant to be a semantic key that will map to a
+specific icon that may be provided by an icon library (e.g. `material-ui`
+icons). These keys should be a sequence of `[a-z0-9A-Z]`, possibly separated by
+one of `[-_.]`. Backstage may support some basic icons out of the box, but the
+Backstage integrator will ultimately be left to provide the appropriate icon
+component mappings. A generic fallback icon would be provided if a mapping
+cannot be resolved.
+
 ## Common to All Kinds: Relations
 
 The `relations` root field is a read-only list of relations, between the current
diff --git a/packages/catalog-model/examples/acme/org.yaml b/packages/catalog-model/examples/acme/org.yaml
index 05afc265c0..9a0d690b57 100644
--- a/packages/catalog-model/examples/acme/org.yaml
+++ b/packages/catalog-model/examples/acme/org.yaml
@@ -3,6 +3,11 @@ kind: Group
 metadata:
   name: acme-corp
   description: The acme-corp organization
+  links:
+    - url: http://www.acme.com/
+      title: Website
+    - url: https://meta.wikimedia.org/wiki/
+      title: Intranet
 spec:
   type: organization
   profile:
diff --git a/packages/catalog-model/examples/apis/petstore-api.yaml b/packages/catalog-model/examples/apis/petstore-api.yaml
index a314b4e255..5b6878f7d3 100644
--- a/packages/catalog-model/examples/apis/petstore-api.yaml
+++ b/packages/catalog-model/examples/apis/petstore-api.yaml
@@ -6,6 +6,13 @@ metadata:
   tags:
     - store
     - rest
+  links:
+    - url: https://github.com/swagger-api/swagger-petstore
+      title: GitHub Repo
+      icon: github
+    - url: https://github.com/OAI/OpenAPI-Specification/blob/master/examples/v3.0/petstore.yaml
+      title: API Spec
+      icon: code
 spec:
   type: openapi
   lifecycle: experimental
diff --git a/packages/catalog-model/examples/apis/streetlights-api.yaml b/packages/catalog-model/examples/apis/streetlights-api.yaml
index 725811d0cc..4e0dbb1396 100644
--- a/packages/catalog-model/examples/apis/streetlights-api.yaml
+++ b/packages/catalog-model/examples/apis/streetlights-api.yaml
@@ -5,6 +5,10 @@ metadata:
   description: The Smartylighting Streetlights API allows you to remotely manage the city lights.
   tags:
     - mqtt
+  links:
+    - url: https://github.com/asyncapi/asyncapi/blob/master/examples/1.2.0/streetlights.yml
+      title: Source Code
+      icon: code
 spec:
   type: asyncapi
   lifecycle: production
diff --git a/packages/catalog-model/examples/apis/swapi-graphql.yaml b/packages/catalog-model/examples/apis/swapi-graphql.yaml
index 0c1f7af5a4..f3d924fc53 100644
--- a/packages/catalog-model/examples/apis/swapi-graphql.yaml
+++ b/packages/catalog-model/examples/apis/swapi-graphql.yaml
@@ -3,6 +3,10 @@ kind: API
 metadata:
   name: starwars-graphql
   description: SWAPI GraphQL Schema
+  links:
+    - url: https://github.com/graphql/swapi-graphql
+      title: GitHub Repo
+      icon: github
 spec:
   type: graphql
   lifecycle: production
diff --git a/packages/catalog-model/examples/components/artist-lookup-component.yaml b/packages/catalog-model/examples/components/artist-lookup-component.yaml
index 3fc516ece9..fbf28d7fcb 100644
--- a/packages/catalog-model/examples/components/artist-lookup-component.yaml
+++ b/packages/catalog-model/examples/components/artist-lookup-component.yaml
@@ -6,6 +6,12 @@ metadata:
   tags:
     - java
     - data
+  links:
+    - url: https://example.com/apm/artists-lookup
+      title: APM
+      icon: dashboard
+    - url: https://example.com/logs/artists-lookup
+      title: Logs
 spec:
   type: service
   lifecycle: experimental
diff --git a/packages/catalog-model/examples/components/petstore-component.yaml b/packages/catalog-model/examples/components/petstore-component.yaml
index acbb2f82b0..48286f9b74 100644
--- a/packages/catalog-model/examples/components/petstore-component.yaml
+++ b/packages/catalog-model/examples/components/petstore-component.yaml
@@ -3,6 +3,10 @@ kind: Component
 metadata:
   name: petstore
   description: Petstore
+  links:
+    - url: https://github.com/swagger-api/swagger-petstore
+      title: GitHub Repo
+      icon: github
 spec:
   type: service
   lifecycle: experimental
diff --git a/packages/catalog-model/examples/domains/artists-domain.yaml b/packages/catalog-model/examples/domains/artists-domain.yaml
index 7bcc4329dd..2a74425791 100644
--- a/packages/catalog-model/examples/domains/artists-domain.yaml
+++ b/packages/catalog-model/examples/domains/artists-domain.yaml
@@ -3,5 +3,11 @@ kind: Domain
 metadata:
   name: artists
   description: Everything related to artists
+  links:
+    - url: http://example.com/domain/artists/
+      title: Domain Readme
+    - url: http://example.com/domains/artists/dashboard
+      title: Domain Metrics Dashboard
+      icon: dashboard
 spec:
   owner: team-a
diff --git a/packages/catalog-model/src/entity/Entity.ts b/packages/catalog-model/src/entity/Entity.ts
index ac43137546..7abe1f9c0c 100644
--- a/packages/catalog-model/src/entity/Entity.ts
+++ b/packages/catalog-model/src/entity/Entity.ts
@@ -125,6 +125,11 @@ export type EntityMeta = JsonObject & {
    * various ways.
    */
   tags?: string[];
+
+  /**
+   * A list of external hyperlinks related to the entity.
+   */
+  links?: EntityLink[];
 };
 
 /**
@@ -161,3 +166,23 @@ export type EntityRelationSpec = {
    */
   target: EntityName;
 };
+
+/**
+ * A link to external information that is related to the entity.
+ */
+export type EntityLink = {
+  /**
+   * The url to the external site, document, etc.
+   */
+  url: string;
+
+  /**
+   * An optional descriptive title for the link.
+   */
+  title?: string;
+
+  /**
+   * An optional semantic key that represents a visual icon.
+   */
+  icon?: string;
+};
diff --git a/packages/catalog-model/src/entity/index.ts b/packages/catalog-model/src/entity/index.ts
index d450119f0a..4afb8f5c96 100644
--- a/packages/catalog-model/src/entity/index.ts
+++ b/packages/catalog-model/src/entity/index.ts
@@ -20,6 +20,7 @@ export {
 } from './constants';
 export type {
   Entity,
+  EntityLink,
   EntityMeta,
   EntityRelation,
   EntityRelationSpec,
diff --git a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts
index edf04a64cc..33ee045c1e 100644
--- a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts
+++ b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts
@@ -38,6 +38,10 @@ describe('FieldFormatEntityPolicy', () => {
         tags:
           - java
           - data-service
+        links:
+          - url: https://example.org
+            title: Website
+            icon: website
       spec:
         custom: stuff
     `);
@@ -110,4 +114,110 @@ describe('FieldFormatEntityPolicy', () => {
     data.metadata.tags.push('Hello World');
     await expect(policy.enforce(data)).rejects.toThrow(/tags.*"Hello World"/i);
   });
+
+  it('accepts missing links', async () => {
+    delete data.metadata.links;
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it('accepts empty links array', async () => {
+    data.metadata.links = [];
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it('accepts multiple links', async () => {
+    data.metadata.links = [{ url: 'http://foo' }, { url: 'https://bar' }];
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it('rejects missing link url value', async () => {
+    data.metadata.links = [{}];
+    await expect(policy.enforce(data)).rejects.toThrow(/links.0.url/i);
+  });
+
+  it('rejects a single bad missing link url value', async () => {
+    data.metadata.links = [{ url: 'http://good' }, { url: '' }];
+    await expect(policy.enforce(data)).rejects.toThrow(
+      /links.1.url.*valid url/i,
+    );
+  });
+
+  it('rejects empty link url value', async () => {
+    data.metadata.links = [{ url: '' }];
+    await expect(policy.enforce(data)).rejects.toThrow(/links.0.url.*/i);
+  });
+
+  it('rejects bad link url value', async () => {
+    data.metadata.links = [{ url: 'invalid' }];
+    await expect(policy.enforce(data)).rejects.toThrow(
+      /links.0.url.*"invalid"/i,
+    );
+  });
+
+  it('accepts missing link title', async () => {
+    data.metadata.links = [{ url: 'http://foo', icon: 'dashboard' }];
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it('rejects empty link title', async () => {
+    data.metadata.links = [{ url: 'http://foo', title: '' }];
+    await expect(policy.enforce(data)).rejects.toThrow(/links.0.title.*""/i);
+  });
+
+  it('rejects bad link title', async () => {
+    data.metadata.links = [{ url: 'http://foo', title: 123 }];
+    await expect(policy.enforce(data)).rejects.toThrow(/links.0.title.*"123"/i);
+  });
+
+  it.each([[123], [{}], [[]]])(
+    'rejects bad link title %s',
+    async (title: unknown) => {
+      data.metadata.links = [{ url: 'http://foo', title }];
+      await expect(policy.enforce(data)).rejects.toThrow(/links.0.title.*/i);
+    },
+  );
+
+  it('rejects a single bad link title', async () => {
+    data.metadata.links = [
+      { url: 'http://foo', title: 'good' },
+      { url: 'http://foo', title: '' },
+    ];
+    await expect(policy.enforce(data)).rejects.toThrow(/links.1.title.*""/i);
+  });
+
+  it('accepts missing link icon', async () => {
+    data.metadata.links = [{ url: 'http://foo', title: 'foo' }];
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it('rejects empty link icon', async () => {
+    data.metadata.links = [{ url: 'http://foo', icon: '' }];
+    await expect(policy.enforce(data)).rejects.toThrow(/links.0.icon.*""/i);
+  });
+
+  it.each([['dashboard'], ['admin-dashboard'], ['foo_dashboard']])(
+    'accepts valid link icon',
+    async icon => {
+      data.metadata.links = [{ url: 'http://foo', icon }];
+      await expect(policy.enforce(data)).resolves.toBe(data);
+    },
+  );
+
+  it.each([[123], [{}], [[]], ['abc xyz']])(
+    'rejects bad link icon value %s',
+    async (icon: unknown) => {
+      data.metadata.links = [{ url: 'http://foo', icon }];
+      await expect(policy.enforce(data)).rejects.toThrow(/links.0.icon.*/i);
+    },
+  );
+
+  it('rejects a single bad link icon value', async () => {
+    data.metadata.links = [
+      { url: 'http://foo', icon: 'good' },
+      { url: 'http://foo', icon: 'not good' },
+    ];
+    await expect(policy.enforce(data)).rejects.toThrow(
+      /links.1.icon.*"not good"/i,
+    );
+  });
 });
diff --git a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts
index 0aabbd9e48..00add2f63c 100644
--- a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts
+++ b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts
@@ -83,6 +83,12 @@ export class FieldFormatEntityPolicy implements EntityPolicy {
             expectation =
               'a string that is a sequence of [a-zA-Z][a-z0-9A-Z], at most 63 characters in total';
             break;
+          case 'isValidUrl':
+            expectation = 'a string that is a valid url';
+            break;
+          case 'isValidString':
+            expectation = 'a non empty string';
+            break;
           default:
             expectation = undefined;
             break;
@@ -134,6 +140,23 @@ export class FieldFormatEntityPolicy implements EntityPolicy {
       require(`tags.${i}`, tags[i], this.validators.isValidTag);
     }
 
+    const links = entity.metadata.links ?? [];
+
+    for (let i = 0; i < links.length; ++i) {
+      require(`links.${i}.url`, links[i]
+        ?.url, CommonValidatorFunctions.isValidUrl);
+      optional(
+        `links.${i}.title`,
+        links[i]?.title,
+        CommonValidatorFunctions.isValidString,
+      );
+      optional(
+        `links.${i}.icon`,
+        links[i]?.icon,
+        KubernetesValidatorFunctions.isValidObjectName,
+      );
+    }
+
     return entity;
   }
 }
diff --git a/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.test.ts b/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.test.ts
index d63ba49dbe..c84bdbdd38 100644
--- a/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.test.ts
+++ b/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.test.ts
@@ -39,6 +39,10 @@ describe('SchemaValidEntityPolicy', () => {
         tags:
           - java
           - data
+        links:
+          - url: https://example.com
+            title: Website
+            icon: website
       spec:
         custom: stuff
     `);
@@ -198,6 +202,24 @@ describe('SchemaValidEntityPolicy', () => {
     await expect(policy.enforce(data)).rejects.toThrow(/tags/);
   });
 
+  it('accepts missing links', async () => {
+    delete data.metadata.links;
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it('accepts empty links array', async () => {
+    data.metadata.links = [];
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
+
+  it.each([['invalid type'], [123], [{}], [{ url: 'https://foo' }]])(
+    'rejects bad links type %s',
+    async (val: unknown) => {
+      data.metadata.links = val;
+      await expect(policy.enforce(data)).rejects.toThrow(/links/);
+    },
+  );
+
   //
   // spec
   //
diff --git a/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.ts b/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.ts
index 4ff73e9a49..ed49bea526 100644
--- a/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.ts
+++ b/packages/catalog-model/src/entity/policies/SchemaValidEntityPolicy.ts
@@ -16,7 +16,7 @@
 
 import * as yup from 'yup';
 import { EntityPolicy } from '../../types';
-import { Entity } from '../Entity';
+import { Entity, EntityLink } from '../Entity';
 
 const DEFAULT_ENTITY_SCHEMA = yup
   .object({
@@ -33,6 +33,7 @@ const DEFAULT_ENTITY_SCHEMA = yup
         labels: yup.object<Record<string, string>>().notRequired(),
         annotations: yup.object<Record<string, string>>().notRequired(),
         tags: yup.array<string>().notRequired(),
+        links: yup.array<EntityLink>().notRequired(),
       })
       .required(),
     spec: yup.object({}).notRequired(),
diff --git a/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts b/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts
index 129fdd2b62..bef997d54a 100644
--- a/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts
+++ b/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts
@@ -161,4 +161,44 @@ describe('CommonValidatorFunctions', () => {
   ])(`isValidDnsLabel %p ? %p`, (value, result) => {
     expect(CommonValidatorFunctions.isValidDnsLabel(value)).toBe(result);
   });
+
+  it.each([
+    [null, false],
+    [7, false],
+    ['', false],
+    ['abc', false],
+    ['   abc', false],
+    ['', false],
+    [{}, false],
+    ['http://foo', true],
+    ['https://www.foo.com/', true],
+    ['https://foo.com:8080', true],
+    ['https://foo:8080/page', true],
+    ['https://foo:8080/sub/page', true],
+    ['https://foo:8080/sub/page?query', true],
+    ['https://foo:8080/sub/page/?query=value', true],
+    ['https://foo:8080/sub/page/?query=value&', true],
+    ['https://foo:8080/sub/page/?query=value&another=val', true],
+    ['https://foo.com/page#fragment', true],
+    ['ftp://ftp.some.domain.com/path', true],
+    ['xyz://custom-protocol:4444/path', true],
+  ])(`isValidUrl %p ? %p`, (value, result) => {
+    expect(CommonValidatorFunctions.isValidUrl(value)).toBe(result);
+  });
+
+  it.each([
+    [null, false],
+    [true, false],
+    [7, false],
+    [{}, false],
+    ['', false],
+    [' ', false],
+    ['    ', false],
+    ['abc', true],
+    [' abc ', true],
+    ['abc xyz', true],
+    ['abc xyz abc.', true],
+  ])(`isValidString %p ? %p`, (value, result) => {
+    expect(CommonValidatorFunctions.isValidString(value)).toBe(result);
+  });
 });
diff --git a/packages/catalog-model/src/validation/CommonValidatorFunctions.ts b/packages/catalog-model/src/validation/CommonValidatorFunctions.ts
index 90b4e1a611..87b6ad3838 100644
--- a/packages/catalog-model/src/validation/CommonValidatorFunctions.ts
+++ b/packages/catalog-model/src/validation/CommonValidatorFunctions.ts
@@ -92,4 +92,32 @@ export class CommonValidatorFunctions {
       /^[a-z0-9]+(\-[a-z0-9]+)*$/.test(value)
     );
   }
+
+  /**
+   * Checks that the value is a valid URL.
+   *
+   * @param value The value to check
+   */
+  static isValidUrl(value: unknown): boolean {
+    if (typeof value !== 'string') {
+      return false;
+    }
+
+    try {
+      // eslint-disable-next-line no-new
+      new URL(value);
+      return true;
+    } catch {
+      return false;
+    }
+  }
+
+  /**
+   * Checks that the value is a non empty string value.
+   *
+   * @param value The value to check
+   */
+  static isValidString(value: unknown): boolean {
+    return typeof value === 'string' && value?.trim()?.length >= 1;
+  }
 }