diff --git a/packages/app/package.json b/packages/app/package.json
index 967f893da4..df2ecdb277 100644
--- a/packages/app/package.json
+++ b/packages/app/package.json
@@ -9,6 +9,7 @@
     "@backstage/core": "^0.7.2",
     "@backstage/integration-react": "^0.1.1",
     "@backstage/plugin-api-docs": "^0.4.9",
+    "@backstage/plugin-badges": "^0.1.1",
     "@backstage/plugin-catalog": "^0.5.0",
     "@backstage/plugin-catalog-import": "^0.5.0",
     "@backstage/plugin-catalog-react": "^0.1.2",
diff --git a/packages/app/src/plugins.ts b/packages/app/src/plugins.ts
index 29d19785bf..13b0daf7e3 100644
--- a/packages/app/src/plugins.ts
+++ b/packages/app/src/plugins.ts
@@ -44,3 +44,4 @@ export { plugin as Search } from '@backstage/plugin-search';
 export { plugin as Org } from '@backstage/plugin-org';
 export { plugin as Kafka } from '@backstage/plugin-kafka';
 export { todoPlugin } from '@backstage/plugin-todo';
+export { badgesPlugin } from '@backstage/plugin-badges';
diff --git a/packages/backend/package.json b/packages/backend/package.json
index 98a69f6ff6..34f9f7c6de 100644
--- a/packages/backend/package.json
+++ b/packages/backend/package.json
@@ -33,6 +33,7 @@
     "@backstage/config": "^0.1.4",
     "@backstage/plugin-app-backend": "^0.3.10",
     "@backstage/plugin-auth-backend": "^0.3.5",
+    "@backstage/plugin-badges-backend": "^0.1.1",
     "@backstage/plugin-catalog-backend": "^0.6.6",
     "@backstage/plugin-graphql-backend": "^0.1.6",
     "@backstage/plugin-kubernetes-backend": "^0.3.1",
diff --git a/packages/backend/src/index.ts b/packages/backend/src/index.ts
index 23739596e8..bdd4131e0e 100644
--- a/packages/backend/src/index.ts
+++ b/packages/backend/src/index.ts
@@ -46,6 +46,7 @@ import techdocs from './plugins/techdocs';
 import todo from './plugins/todo';
 import graphql from './plugins/graphql';
 import app from './plugins/app';
+import badges from './plugins/badges';
 import { PluginEnvironment } from './types';
 
 function makeCreateEnv(config: Config) {
@@ -83,6 +84,7 @@ async function main() {
   const kafkaEnv = useHotMemoize(module, () => createEnv('kafka'));
   const graphqlEnv = useHotMemoize(module, () => createEnv('graphql'));
   const appEnv = useHotMemoize(module, () => createEnv('app'));
+  const badgesEnv = useHotMemoize(module, () => createEnv('badges'));
 
   const apiRouter = Router();
   apiRouter.use('/catalog', await catalog(catalogEnv));
@@ -95,6 +97,7 @@ async function main() {
   apiRouter.use('/kafka', await kafka(kafkaEnv));
   apiRouter.use('/proxy', await proxy(proxyEnv));
   apiRouter.use('/graphql', await graphql(graphqlEnv));
+  apiRouter.use('/badges', await badges(badgesEnv));
   apiRouter.use(notFoundHandler());
 
   const service = createServiceBuilder(module)
diff --git a/packages/backend/src/plugins/badges.ts b/packages/backend/src/plugins/badges.ts
new file mode 100644
index 0000000000..961c94e1ce
--- /dev/null
+++ b/packages/backend/src/plugins/badges.ts
@@ -0,0 +1,25 @@
+/*
+ * Copyright 2021 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { createRouter } from '@backstage/plugin-badges-backend';
+import { PluginEnvironment } from '../types';
+
+export default async function createPlugin({
+  logger,
+  config,
+}: PluginEnvironment) {
+  return await createRouter({ logger, config });
+}
diff --git a/plugins/badges-backend/src/service/router.ts b/plugins/badges-backend/src/service/router.ts
index b171977cf6..26c56f7f86 100644
--- a/plugins/badges-backend/src/service/router.ts
+++ b/plugins/badges-backend/src/service/router.ts
@@ -37,8 +37,6 @@ export async function createRouter(
 
   const badgesApi = options.badgesApi || new BadgesApi(logger);
 
-  // router.use(express.json());
-
   router.get('/entity/:namespace/:kind/:name', async (req, res) => {
     const { namespace, kind, name } = req.params;
     const badge = badgesApi.getPoweredByBadge();
diff --git a/plugins/badges/package.json b/plugins/badges/package.json
index ebc4c4305e..65e09e2524 100644
--- a/plugins/badges/package.json
+++ b/plugins/badges/package.json
@@ -20,6 +20,7 @@
     "clean": "backstage-cli clean"
   },
   "dependencies": {
+    "@backstage/catalog-model": "^0.7.1",
     "@backstage/core": "^0.6.1",
     "@backstage/plugin-catalog-react": "^0.0.3",
     "@backstage/theme": "^0.2.3",
@@ -28,6 +29,7 @@
     "@material-ui/lab": "4.0.0-alpha.45",
     "react": "^16.13.1",
     "react-dom": "^16.13.1",
+    "react-router": "6.0.0-beta.0",
     "react-use": "^15.3.3"
   },
   "devDependencies": {
diff --git a/plugins/badges/src/BadgesClientApi.ts b/plugins/badges/src/BadgesClientApi.ts
new file mode 100644
index 0000000000..dfb1205784
--- /dev/null
+++ b/plugins/badges/src/BadgesClientApi.ts
@@ -0,0 +1,62 @@
+/*
+ * Copyright 2021 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { generatePath } from 'react-router';
+import { createApiRef, ConfigApi, DiscoveryApi } from '@backstage/core';
+import { Entity, ENTITY_DEFAULT_NAMESPACE } from '@backstage/catalog-model';
+import { entityRoute } from '@backstage/plugin-catalog-react';
+
+export class BadgesClientApi {
+  private readonly configApi: ConfigApi;
+  private readonly discoveryApi: DiscoveryApi;
+
+  constructor(options: { configApi: ConfigApi; discoveryApi: DiscoveryApi }) {
+    this.configApi = options.configApi;
+    this.discoveryApi = options.discoveryApi;
+  }
+
+  async getEntityPoweredByMarkdownCode(entity: Entity): string {
+    const badge = await this.getEntityPoweredByBadgeURL(entity);
+    const target = this.getEntityLink(entity);
+    return `[![Powered by Backstage](${badge})](${target})`;
+  }
+
+  async getEntityPoweredByBadgeURL(entity: Entity): string {
+    const routeParams = this.getEntityRouteParams(entity);
+    const path = generatePath(entityRoute.path, routeParams);
+    return `${await this.discoveryApi.getBaseUrl('badges')}/entity/${path}`;
+  }
+
+  private getEntityLink(entity: Entity): string {
+    const routeParams = this.getEntityRouteParams(entity);
+    const path = generatePath(entityRoute.path, routeParams);
+    return `${this.configApi.getString('app.baseUrl')}/catalog/${path}`;
+  }
+
+  private getEntityRouteParams(entity: Entity) {
+    return {
+      kind: entity.kind.toLowerCase(),
+      namespace:
+        entity.metadata.namespace?.toLowerCase() ?? ENTITY_DEFAULT_NAMESPACE,
+      name: entity.metadata.name,
+    };
+  }
+}
+
+export const badgesClientApiRef = createApiRef<typeof BadgesClientApi>({
+  id: 'plugin.badges.client',
+  description: 'Used by the badges plugin to create badge URLs',
+});
diff --git a/plugins/badges/src/components/BadgesDrawer.tsx b/plugins/badges/src/components/BadgesDrawer.tsx
new file mode 100644
index 0000000000..10ae0f861f
--- /dev/null
+++ b/plugins/badges/src/components/BadgesDrawer.tsx
@@ -0,0 +1,63 @@
+/*
+ * Copyright 2021 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import React, { useState } from 'react';
+import { Button, Drawer, Grid, Typography } from '@material-ui/core';
+import { CodeSnippet, Content, InfoCard, useApi } from '@backstage/core';
+
+const BadgeCard = ({ title, badgeUrl, markdownCode }) => (
+  <Grid item>
+    <InfoCard title={title}>
+      <Typography paragraph>
+        Paste the following snippet in your <code>README.md</code> or other
+        markdown file for this badge:
+      </Typography>
+      <img src={badgeUrl} alt="Badge preview" />
+      <CodeSnippet text={markdownCode} showCopyCodeButton />
+    </InfoCard>
+  </Grid>
+);
+
+const BadgesDrawerContent = ({ badges, toggleDrawer }) => (
+  <Content>
+    <Grid container direction="column" spacing={4}>
+      {badges.map((badge, idx) => (
+        <BadgeCard key={idx} {...badge} />
+      ))}
+      <Grid item>
+        <Button color="primary" onClick={() => toggleDrawer(false)}>
+          Close
+        </Button>
+      </Grid>
+    </Grid>
+  </Content>
+);
+
+export const BadgesDrawer = ({ badges }) => {
+  const [isOpen, toggleDrawer] = useState(false);
+
+  return (
+    <>
+      <Button onClick={() => toggleDrawer(!isOpen)}>
+        {badges.map(({ badgeUrl, title }, idx) => (
+          <img key={idx} src={badgeUrl} alt={title} />
+        ))}
+      </Button>
+      <Drawer anchor="right" open={isOpen} onClose={() => toggleDrawer(false)}>
+        <BadgesDrawerContent badges={badges} toggleDrawer={toggleDrawer} />
+      </Drawer>
+    </>
+  );
+};
diff --git a/plugins/badges/src/components/EntityBadgesCard.tsx b/plugins/badges/src/components/EntityBadgesCard.tsx
index 334575e9db..5fc0f47556 100644
--- a/plugins/badges/src/components/EntityBadgesCard.tsx
+++ b/plugins/badges/src/components/EntityBadgesCard.tsx
@@ -14,27 +14,22 @@
  * limitations under the License.
  */
 import React from 'react';
+import { useAsync } from 'react-use';
 import { Typography } from '@material-ui/core';
-import { CodeSnippet, InfoCard } from '@backstage/core';
+import { CodeSnippet, InfoCard, useApi } from '@backstage/core';
+import { ENTITY_DEFAULT_NAMESPACE } from '@backstage/catalog-model';
 import { useEntity } from '@backstage/plugin-catalog-react';
+import { badgesClientApiRef } from '../BadgesClientApi';
 
 export const EntityBadgesCard = () => {
+  const badgesClientApi = useApi(badgesClientApiRef);
   const { entity } = useEntity();
-
-  // TODO: extract kind, namespace, entity name from entity data...
-  const { kind, namespace, name } = {
-    kind: 'Component',
-    namespace: 'default',
-    name: 'demo',
-  };
-
-  // TODO: get url for backstage and the badges api
-  const backstage_ui = 'http://localhost:3000';
-  const backstage_api = 'http://localhost:7000';
-
-  const badge = `${backstage_api}/badges/entity/${namespace}/${kind}/${name}`.toLowerCase();
-  const target = `${backstage_ui}/catalog/${namespace}/${kind}/${name}`.toLowerCase();
-  const markdown_code = `[![Powered by Backstage](${badge})](${target})`;
+  const { value, loading, error } = useAsync(async () => {
+    return {
+      badge: await badgesClientApi.getEntityPoweredByBadgeURL(entity),
+      markdown: await badgesClientApi.getEntityPoweredByMarkdownCode(entity),
+    };
+  }, [badgesClientApi, entity]);
 
   return (
     <InfoCard title="Badges">
@@ -42,8 +37,8 @@ export const EntityBadgesCard = () => {
         Paste the following snippet in your <code>README.md</code> or other
         markdown file, to get a powered by backstage badge:
       </Typography>
-      <img src={badge} alt="Powered by Backstage badge" />
-      <CodeSnippet text={markdown_code} showCopyCodeButton />
+      {value && <img src={value.badge} alt="Powered by Backstage badge" />}
+      {value && <CodeSnippet text={value.markdown} showCopyCodeButton />}
     </InfoCard>
   );
 };
diff --git a/plugins/badges/src/components/EntityBadgesField.tsx b/plugins/badges/src/components/EntityBadgesField.tsx
new file mode 100644
index 0000000000..586f9d366d
--- /dev/null
+++ b/plugins/badges/src/components/EntityBadgesField.tsx
@@ -0,0 +1,52 @@
+/*
+ * Copyright 2021 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import React from 'react';
+import { useAsync } from 'react-use';
+import { Progress, useApi, WarningPanel } from '@backstage/core';
+import { useEntity } from '@backstage/plugin-catalog-react';
+import { badgesClientApiRef } from '../BadgesClientApi';
+import { BadgesDrawer } from './BadgesDrawer';
+
+export const EntityBadgesField = () => {
+  const badgesClientApi = useApi(badgesClientApiRef);
+  const { entity } = useEntity();
+  const { value, loading, error } = useAsync(async () => {
+    return {
+      badge: await badgesClientApi.getEntityPoweredByBadgeURL(entity),
+      markdown: await badgesClientApi.getEntityPoweredByMarkdownCode(entity),
+    };
+  }, [badgesClientApi, entity]);
+
+  const badges = [];
+
+  if (value) {
+    badges.push({
+      title: 'Powered by Backstage',
+      badgeUrl: value.badge,
+      markdownCode: value.markdown,
+    });
+  }
+
+  return (
+    <div>
+      {loading && <Progress />}
+      {error && (
+        <WarningPanel title="Failed to get badge" message={`Error: ${error}`} />
+      )}
+      {badges.length > 0 && <BadgesDrawer badges={badges} />}
+    </div>
+  );
+};
diff --git a/plugins/badges/src/index.ts b/plugins/badges/src/index.ts
index 63129bcbc2..4de5957426 100644
--- a/plugins/badges/src/index.ts
+++ b/plugins/badges/src/index.ts
@@ -13,4 +13,5 @@
  * See the License for the specific language governing permissions and
  * limitations under the License.
  */
-export { badgesPlugin, EntityBadgesCard } from './plugin';
+
+export * from './plugin';
diff --git a/plugins/badges/src/plugin.ts b/plugins/badges/src/plugin.ts
index 5829dd50eb..7acaaeaeef 100644
--- a/plugins/badges/src/plugin.ts
+++ b/plugins/badges/src/plugin.ts
@@ -13,12 +13,36 @@
  * See the License for the specific language governing permissions and
  * limitations under the License.
  */
-import { createPlugin, createComponentExtension } from '@backstage/core';
+import {
+  createApiFactory,
+  createComponentExtension,
+  createPlugin,
+  configApiRef,
+  discoveryApiRef,
+} from '@backstage/core';
+import { badgesClientApiRef, BadgesClientApi } from './BadgesClientApi';
 
 export const badgesPlugin = createPlugin({
   id: 'badges',
+  apis: [
+    createApiFactory({
+      api: badgesClientApiRef,
+      deps: { configApi: configApiRef, discoveryApi: discoveryApiRef },
+      factory: ({ configApi, discoveryApi }) =>
+        new BadgesClientApi({ configApi, discoveryApi }),
+    }),
+  ],
 });
 
+export const EntityBadgesField = badgesPlugin.provide(
+  createComponentExtension({
+    component: {
+      lazy: () =>
+        import('./components/EntityBadgesField').then(m => m.EntityBadgesField),
+    },
+  }),
+);
+
 export const EntityBadgesCard = badgesPlugin.provide(
   createComponentExtension({
     component: {
diff --git a/plugins/catalog/package.json b/plugins/catalog/package.json
index 8c05c376f9..d2c5085035 100644
--- a/plugins/catalog/package.json
+++ b/plugins/catalog/package.json
@@ -35,6 +35,7 @@
     "@backstage/core": "^0.7.2",
     "@backstage/integration": "^0.5.1",
     "@backstage/integration-react": "^0.1.1",
+    "@backstage/plugin-badges": "^0.1.1",
     "@backstage/plugin-catalog-react": "^0.1.2",
     "@backstage/theme": "^0.2.4",
     "@material-ui/core": "^4.11.0",
diff --git a/plugins/catalog/src/components/AboutCard/AboutContent.tsx b/plugins/catalog/src/components/AboutCard/AboutContent.tsx
index 695595285b..d799668433 100644
--- a/plugins/catalog/src/components/AboutCard/AboutContent.tsx
+++ b/plugins/catalog/src/components/AboutCard/AboutContent.tsx
@@ -25,6 +25,7 @@ import {
 } from '@backstage/plugin-catalog-react';
 import { Chip, Grid, makeStyles, Typography } from '@material-ui/core';
 import React from 'react';
+import { EntityBadgesField } from '@backstage/plugin-badges';
 import { AboutField } from './AboutField';
 
 const useStyles = makeStyles({
@@ -127,6 +128,9 @@ export const AboutContent = ({ entity }: Props) => {
           <Chip key={t} size="small" label={t} />
         ))}
       </AboutField>
+      <AboutField label="Badges" gridSizes={{ xs: 12, sm: 6, lg: 4 }}>
+        <EntityBadgesField />
+      </AboutField>
     </Grid>
   );
 };