diff --git a/.changeset/spotty-jokes-unite.md b/.changeset/spotty-jokes-unite.md
new file mode 100644
index 0000000000..15097e42d0
--- /dev/null
+++ b/.changeset/spotty-jokes-unite.md
@@ -0,0 +1,5 @@
+---
+'@backstage/cli': patch
+---
+
+Harmonize the package naming and allow custom prefix
diff --git a/packages/cli/src/lib/new/factories/backendModule.ts b/packages/cli/src/lib/new/factories/backendModule.ts
index 221adcb1f3..1450e7b6ce 100644
--- a/packages/cli/src/lib/new/factories/backendModule.ts
+++ b/packages/cli/src/lib/new/factories/backendModule.ts
@@ -19,7 +19,7 @@ import chalk from 'chalk';
 import camelCase from 'lodash/camelCase';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { addPackageDependency, Task } from '../../tasks';
 import {
   moduleIdIdPrompt,
@@ -27,6 +27,7 @@ import {
   pluginIdPrompt,
 } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -45,9 +46,11 @@ export const backendModule = createFactory<Options>({
   async create(options: Options, ctx: CreateContext) {
     const { id: pluginId, moduleId } = options;
     const dirName = `${pluginId}-backend-module-${moduleId}`;
-    const name = ctx.scope
-      ? `@${ctx.scope}/plugin-${dirName}`
-      : `backstage-plugin-${dirName}`;
+    const name = resolvePackageName({
+      baseName: dirName,
+      scope: ctx.scope,
+      plugin: true,
+    });
 
     Task.log();
     Task.log(`Creating backend module ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/backendPlugin.ts b/packages/cli/src/lib/new/factories/backendPlugin.ts
index c5c9b5bd0e..09ea98fbe7 100644
--- a/packages/cli/src/lib/new/factories/backendPlugin.ts
+++ b/packages/cli/src/lib/new/factories/backendPlugin.ts
@@ -19,10 +19,11 @@ import chalk from 'chalk';
 import camelCase from 'lodash/camelCase';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { addPackageDependency, Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -40,9 +41,11 @@ export const backendPlugin = createFactory<Options>({
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
     const pluginId = `${id}-backend`;
-    const name = ctx.scope
-      ? `@${ctx.scope}/plugin-${pluginId}`
-      : `backstage-plugin-${pluginId}`;
+    const name = resolvePackageName({
+      baseName: pluginId,
+      scope: ctx.scope,
+      plugin: true,
+    });
 
     Task.log();
     Task.log(`Creating backend plugin ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/common/util.test.ts b/packages/cli/src/lib/new/factories/common/util.test.ts
new file mode 100644
index 0000000000..6f168d8035
--- /dev/null
+++ b/packages/cli/src/lib/new/factories/common/util.test.ts
@@ -0,0 +1,78 @@
+/*
+ * Copyright 2024 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import { resolvePackageName } from './util';
+
+describe('resolvePackageName', () => {
+  it('should generate correct name without scope', () => {
+    expect(resolvePackageName({ baseName: 'test', plugin: true })).toEqual(
+      'backstage-plugin-test',
+    );
+    expect(resolvePackageName({ baseName: 'test', plugin: false })).toEqual(
+      'test',
+    );
+  });
+
+  it('should generate correct name for backstage scope', () => {
+    expect(
+      resolvePackageName({
+        baseName: 'test',
+        scope: 'backstage',
+        plugin: true,
+      }),
+    ).toEqual('@backstage/plugin-test');
+    expect(
+      resolvePackageName({
+        baseName: 'test',
+        scope: 'backstage',
+        plugin: false,
+      }),
+    ).toEqual('@backstage/test');
+  });
+
+  it('should generate correct name for custom scope', () => {
+    expect(
+      resolvePackageName({
+        baseName: 'test',
+        scope: 'custom',
+        plugin: true,
+      }),
+    ).toEqual('@custom/backstage-plugin-test');
+    expect(
+      resolvePackageName({
+        baseName: 'test',
+        scope: 'custom',
+        plugin: false,
+      }),
+    ).toEqual('@custom/test');
+  });
+
+  it('should generate correct name for custom scope and custom prefix', () => {
+    expect(
+      resolvePackageName({
+        baseName: 'test',
+        scope: 'custom/myapp.',
+        plugin: true,
+      }),
+    ).toEqual('@custom/myapp.backstage-plugin-test');
+    expect(
+      resolvePackageName({
+        baseName: 'test',
+        scope: 'custom/myapp.',
+        plugin: false,
+      }),
+    ).toEqual('@custom/myapp.test');
+  });
+});
diff --git a/packages/cli/src/lib/new/factories/common/util.ts b/packages/cli/src/lib/new/factories/common/util.ts
new file mode 100644
index 0000000000..d9c6970afd
--- /dev/null
+++ b/packages/cli/src/lib/new/factories/common/util.ts
@@ -0,0 +1,38 @@
+/*
+ * Copyright 2024 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export const resolvePackageName = (options: {
+  baseName: string;
+  scope?: string;
+  plugin: boolean;
+}) => {
+  const { baseName, scope, plugin } = options;
+  if (scope) {
+    if (plugin) {
+      const pluginName = scope.startsWith('backstage')
+        ? 'plugin'
+        : 'backstage-plugin';
+      return scope.includes('/')
+        ? `@${scope}${pluginName}-${baseName}`
+        : `@${scope}/${pluginName}-${baseName}`;
+    }
+    return scope.includes('/')
+      ? `@${scope}${baseName}`
+      : `@${scope}/${baseName}`;
+  }
+
+  return plugin ? `backstage-plugin-${baseName}` : baseName;
+};
diff --git a/packages/cli/src/lib/new/factories/frontendPlugin.test.ts b/packages/cli/src/lib/new/factories/frontendPlugin.test.ts
index 94d4a7eb4c..cca79dea2a 100644
--- a/packages/cli/src/lib/new/factories/frontendPlugin.test.ts
+++ b/packages/cli/src/lib/new/factories/frontendPlugin.test.ts
@@ -180,7 +180,7 @@ const router = (
       fs.readJson(mockDir.resolve('packages/app/package.json')),
     ).resolves.toEqual({
       dependencies: {
-        '@internal/plugin-test': '^1.0.0',
+        '@internal/backstage-plugin-test': '^1.0.0',
       },
     });
 
@@ -188,7 +188,7 @@ const router = (
       fs.readFile(mockDir.resolve('packages/app/src/App.tsx'), 'utf8'),
     ).resolves.toBe(`
 import { createApp } from '@backstage/app-defaults';
-import { TestPage } from '@internal/plugin-test';
+import { TestPage } from '@internal/backstage-plugin-test';
 
 const router = (
   <FlatRoutes>
diff --git a/packages/cli/src/lib/new/factories/frontendPlugin.ts b/packages/cli/src/lib/new/factories/frontendPlugin.ts
index d0e81207ca..1058c879c1 100644
--- a/packages/cli/src/lib/new/factories/frontendPlugin.ts
+++ b/packages/cli/src/lib/new/factories/frontendPlugin.ts
@@ -20,10 +20,11 @@ import camelCase from 'lodash/camelCase';
 import upperFirst from 'lodash/upperFirst';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { addPackageDependency, Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -41,9 +42,11 @@ export const frontendPlugin = createFactory<Options>({
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
 
-    const name = ctx.scope
-      ? `@${ctx.scope}/plugin-${id}`
-      : `backstage-plugin-${id}`;
+    const name = resolvePackageName({
+      baseName: id,
+      scope: ctx.scope,
+      plugin: true,
+    });
     const extensionName = `${upperFirst(camelCase(id))}Page`;
 
     Task.log();
diff --git a/packages/cli/src/lib/new/factories/nodeLibraryPackage.ts b/packages/cli/src/lib/new/factories/nodeLibraryPackage.ts
index 4b1fda4abc..3fae1242a2 100644
--- a/packages/cli/src/lib/new/factories/nodeLibraryPackage.ts
+++ b/packages/cli/src/lib/new/factories/nodeLibraryPackage.ts
@@ -17,10 +17,11 @@
 import chalk from 'chalk';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -37,7 +38,11 @@ export const nodeLibraryPackage = createFactory<Options>({
   optionsPrompts: [pluginIdPrompt(), ownerPrompt()],
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
-    const name = ctx.scope ? `@${ctx.scope}/${id}` : `${id}`;
+    const name = resolvePackageName({
+      baseName: id,
+      scope: ctx.scope,
+      plugin: false,
+    });
 
     Task.log();
     Task.log(`Creating node-library package ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/pluginCommon.ts b/packages/cli/src/lib/new/factories/pluginCommon.ts
index 1bcca2fb6a..560386c618 100644
--- a/packages/cli/src/lib/new/factories/pluginCommon.ts
+++ b/packages/cli/src/lib/new/factories/pluginCommon.ts
@@ -17,10 +17,11 @@
 import chalk from 'chalk';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -38,9 +39,11 @@ export const pluginCommon = createFactory<Options>({
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
     const suffix = `${id}-common`;
-    const name = ctx.scope
-      ? `@${ctx.scope}/plugin-${suffix}`
-      : `backstage-plugin-${suffix}`;
+    const name = resolvePackageName({
+      baseName: suffix,
+      scope: ctx.scope,
+      plugin: true,
+    });
 
     Task.log();
     Task.log(`Creating backend plugin ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/pluginNode.ts b/packages/cli/src/lib/new/factories/pluginNode.ts
index 44dbea9fce..c7f9ba6f6a 100644
--- a/packages/cli/src/lib/new/factories/pluginNode.ts
+++ b/packages/cli/src/lib/new/factories/pluginNode.ts
@@ -17,10 +17,11 @@
 import chalk from 'chalk';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -38,9 +39,11 @@ export const pluginNode = createFactory<Options>({
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
     const suffix = `${id}-node`;
-    const name = ctx.scope
-      ? `@${ctx.scope}/plugin-${suffix}`
-      : `backstage-plugin-${suffix}`;
+    const name = resolvePackageName({
+      baseName: suffix,
+      scope: ctx.scope,
+      plugin: true,
+    });
 
     Task.log();
     Task.log(`Creating Node.js plugin library ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/pluginWeb.ts b/packages/cli/src/lib/new/factories/pluginWeb.ts
index 8189654eb2..dc8cb73dce 100644
--- a/packages/cli/src/lib/new/factories/pluginWeb.ts
+++ b/packages/cli/src/lib/new/factories/pluginWeb.ts
@@ -17,10 +17,11 @@
 import chalk from 'chalk';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -38,9 +39,11 @@ export const pluginWeb = createFactory<Options>({
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
     const suffix = `${id}-react`;
-    const name = ctx.scope
-      ? `@${ctx.scope}/plugin-${suffix}`
-      : `backstage-plugin-${suffix}`;
+    const name = resolvePackageName({
+      baseName: suffix,
+      scope: ctx.scope,
+      plugin: true,
+    });
 
     Task.log();
     Task.log(`Creating web plugin library ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/scaffolderModule.ts b/packages/cli/src/lib/new/factories/scaffolderModule.ts
index b89f0fc691..07f67ce78c 100644
--- a/packages/cli/src/lib/new/factories/scaffolderModule.ts
+++ b/packages/cli/src/lib/new/factories/scaffolderModule.ts
@@ -17,10 +17,11 @@
 import chalk from 'chalk';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { Task } from '../../tasks';
 import { ownerPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -55,14 +56,11 @@ export const scaffolderModule = createFactory<Options>({
     const { id } = options;
     const slug = `scaffolder-backend-module-${id}`;
 
-    let name = `backstage-plugin-${slug}`;
-    if (ctx.scope) {
-      if (ctx.scope === 'backstage') {
-        name = `@backstage/plugin-${slug}`;
-      } else {
-        name = `@${ctx.scope}/backstage-plugin-${slug}`;
-      }
-    }
+    const name = resolvePackageName({
+      baseName: slug,
+      scope: ctx.scope,
+      plugin: true,
+    });
 
     Task.log();
     Task.log(`Creating module ${chalk.cyan(name)}`);
diff --git a/packages/cli/src/lib/new/factories/webLibraryPackage.ts b/packages/cli/src/lib/new/factories/webLibraryPackage.ts
index a160220cab..8f4488926d 100644
--- a/packages/cli/src/lib/new/factories/webLibraryPackage.ts
+++ b/packages/cli/src/lib/new/factories/webLibraryPackage.ts
@@ -17,10 +17,11 @@
 import chalk from 'chalk';
 import { paths } from '../../paths';
 import { addCodeownersEntry, getCodeownersFilePath } from '../../codeowners';
-import { createFactory, CreateContext } from '../types';
+import { CreateContext, createFactory } from '../types';
 import { Task } from '../../tasks';
 import { ownerPrompt, pluginIdPrompt } from './common/prompts';
 import { executePluginPackageTemplate } from './common/tasks';
+import { resolvePackageName } from './common/util';
 
 type Options = {
   id: string;
@@ -37,7 +38,11 @@ export const webLibraryPackage = createFactory<Options>({
   optionsPrompts: [pluginIdPrompt(), ownerPrompt()],
   async create(options: Options, ctx: CreateContext) {
     const { id } = options;
-    const name = ctx.scope ? `@${ctx.scope}/${id}` : `${id}`;
+    const name = resolvePackageName({
+      baseName: id,
+      scope: ctx.scope,
+      plugin: false,
+    });
 
     Task.log();
     Task.log(`Creating web-library package ${chalk.cyan(name)}`);