diff --git a/protos/hello.proto b/protos/hello.proto
deleted file mode 100644
index 8b6187dd0e..0000000000
--- a/protos/hello.proto
+++ /dev/null
@@ -1,15 +0,0 @@
-syntax = "proto3";
-
-package spotify.backstage.hello.v1alpha1;
-
-service Hello {
-  rpc Hello(HelloRequest) returns (HelloReply);
-}
-
-message HelloRequest {
-  string name = 1;
-}
-
-message HelloReply {
-  string message = 1;
-}