diff --git a/plugins/analytics-module-newrelic-browser/README.md b/plugins/analytics-module-newrelic-browser/README.md
index 98f17eae20..e31496505d 100644
--- a/plugins/analytics-module-newrelic-browser/README.md
+++ b/plugins/analytics-module-newrelic-browser/README.md
@@ -48,12 +48,14 @@ in New Relic Browser using the Copy/Paste method.
 app:
   analytics:
     nr:
+      endpoint: 'bam.nr-data.net',
       accountId: '1234567'
       applicationId: '987654321'
       licenseKey: 'NRJS-12a3456bc78de9123f4'
-      useEuEndpoint: false # Set this to true if you're using New Relic's EU data center
 ```
 
+> Note: Depending on New Relic's data center you are using you'll want to change the `endpoint` to `bam.eu01.nr-data.net` for the EU data center. Refer to [this document](https://docs.newrelic.com/docs/new-relic-solutions/get-started/networks/#data-ingest) for available endpoints.
+
 ## Configuration
 
 By default the distributed tracing and cookies features are disabled. You can enable them by adding the following to your `app-config.yaml`:
diff --git a/plugins/analytics-module-newrelic-browser/config.d.ts b/plugins/analytics-module-newrelic-browser/config.d.ts
index e9c1b3ebca..22e99f3a15 100644
--- a/plugins/analytics-module-newrelic-browser/config.d.ts
+++ b/plugins/analytics-module-newrelic-browser/config.d.ts
@@ -18,6 +18,12 @@ export interface Config {
   app: {
     analytics?: {
       nr: {
+        /**
+         * Whether to use New Relic's EU Datacenter endpoints, defaults to false
+         * @visibility frontend
+         */
+        endpoint: 'bam.eu01.nr-data.net' | 'bam.nr-data.net';
+
         /**
          * New Relic Account ID, e.g. 1234567
          * @visibility frontend
@@ -47,12 +53,6 @@ export interface Config {
          * @visibility frontend
          */
         cookiesEnabled: boolean;
-
-        /**
-         * Whether to use New Relic's EU Datacenter endpoints, defaults to false
-         * @visibility frontend
-         */
-        useEuEndpoint: boolean;
       };
     };
   };
diff --git a/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts b/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts
index 274089d429..291d5eba68 100644
--- a/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts
+++ b/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts
@@ -25,12 +25,12 @@ import type { setAPI } from '@newrelic/browser-agent/loaders/api/api';
 type NewRelicAPI = ReturnType<typeof setAPI>;
 
 type NewRelicBrowserOptions = {
+  endpoint: string;
   accountId: string;
   applicationId: string;
   licenseKey: string;
   distributedTracingEnabled: boolean;
   cookiesEnabled: boolean;
-  useEuEndpoint: boolean;
 };
 
 /**
@@ -54,18 +54,12 @@ export class NewRelicBrowser implements AnalyticsApi {
           cookies_enabled: options.cookiesEnabled,
         },
         ajax: {
-          deny_list: [
-            options.useEuEndpoint ? 'bam.eu01.nr-data.net' : 'bam.nr-data.net',
-          ],
+          deny_list: [options.endpoint],
         },
       },
       info: {
-        beacon: options.useEuEndpoint
-          ? 'bam.eu01.nr-data.net'
-          : 'bam.nr-data.net',
-        errorBeacon: options.useEuEndpoint
-          ? 'bam.eu01.nr-data.net'
-          : 'bam.nr-data.net',
+        beacon: options.endpoint,
+        errorBeacon: options.endpoint,
         licenseKey: options.licenseKey,
         applicationID: options.applicationId,
         sa: 1,
@@ -91,6 +85,7 @@ export class NewRelicBrowser implements AnalyticsApi {
 
   static fromConfig(config: Config, options: { identityApi?: IdentityApi }) {
     const browserOptions: NewRelicBrowserOptions = {
+      endpoint: config.getString('app.analytics.nr.endpoint'),
       accountId: config.getString('app.analytics.nr.accountId'),
       applicationId: config.getString('app.analytics.nr.applicationId'),
       licenseKey: config.getString('app.analytics.nr.licenseKey'),
@@ -100,8 +95,6 @@ export class NewRelicBrowser implements AnalyticsApi {
         ) ?? false,
       cookiesEnabled:
         config.getOptionalBoolean('app.analytics.nr.cookiesEnabled') ?? false,
-      useEuEndpoint:
-        config.getOptionalBoolean('app.analytics.nr.useEuEndpoint') ?? false,
     };
     return new NewRelicBrowser(browserOptions, options.identityApi);
   }