diff --git a/.changeset/orange-shrimps-pull.md b/.changeset/orange-shrimps-pull.md
new file mode 100644
index 0000000000..7d509a0e5d
--- /dev/null
+++ b/.changeset/orange-shrimps-pull.md
@@ -0,0 +1,6 @@
+---
+'@backstage/plugin-notifications-backend': patch
+'@backstage/plugin-notifications': patch
+---
+
+Implement icon in backend and show icon in table if available.
diff --git a/plugins/notifications-backend/migrations/20240902_addIcon.js b/plugins/notifications-backend/migrations/20240902_addIcon.js
new file mode 100644
index 0000000000..a5327f8d73
--- /dev/null
+++ b/plugins/notifications-backend/migrations/20240902_addIcon.js
@@ -0,0 +1,33 @@
+/*
+ * Copyright 2024 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+exports.up = async function up(knex) {
+  await knex.schema.alterTable('notification', table => {
+    table.string('icon', 255).nullable();
+  });
+  await knex.schema.alterTable('broadcast', table => {
+    table.string('icon', 255).nullable();
+  });
+};
+
+exports.down = async function down(knex) {
+  await knex.schema.alterTable('notification', table => {
+    table.dropColumn('icon');
+  });
+  await knex.schema.alterTable('broadcast', table => {
+    table.dropColumn('icon');
+  });
+};
diff --git a/plugins/notifications-backend/src/database/DatabaseNotificationsStore.test.ts b/plugins/notifications-backend/src/database/DatabaseNotificationsStore.test.ts
index d4e678c8f1..0c7193c1fc 100644
--- a/plugins/notifications-backend/src/database/DatabaseNotificationsStore.test.ts
+++ b/plugins/notifications-backend/src/database/DatabaseNotificationsStore.test.ts
@@ -68,6 +68,7 @@ const testNotification1: Notification = {
     topic: 'efgh-topic',
     link: '/catalog',
     severity: 'critical',
+    icon: 'docs',
   },
 };
 const testNotification2: Notification = {
@@ -183,6 +184,7 @@ describe.each(databases.eachSupportedId())(
         expect(notification?.payload?.topic).toBe('efgh-topic');
         expect(notification?.payload?.link).toBe('/catalog');
         expect(notification?.payload?.severity).toBe('critical');
+        expect(notification?.payload?.icon).toBe('docs');
       });
     });
 
diff --git a/plugins/notifications-backend/src/database/DatabaseNotificationsStore.ts b/plugins/notifications-backend/src/database/DatabaseNotificationsStore.ts
index b23f5254f4..40a76c7486 100644
--- a/plugins/notifications-backend/src/database/DatabaseNotificationsStore.ts
+++ b/plugins/notifications-backend/src/database/DatabaseNotificationsStore.ts
@@ -41,6 +41,7 @@ const NOTIFICATION_COLUMNS = [
   'origin',
   'scope',
   'topic',
+  'icon',
   'created',
   'updated',
   'user',
@@ -119,6 +120,7 @@ export class DatabaseNotificationsStore implements NotificationsStore {
       description: notification.payload?.description,
       severity: normalizeSeverity(notification.payload?.severity),
       scope: notification.payload?.scope,
+      icon: notification.payload.icon,
       saved: notification.saved,
       read: notification.read,
     };
@@ -134,6 +136,7 @@ export class DatabaseNotificationsStore implements NotificationsStore {
       title: notification.payload?.title,
       description: notification.payload?.description,
       severity: normalizeSeverity(notification.payload?.severity),
+      icon: notification.payload.icon,
       scope: notification.payload?.scope,
     };
   };
diff --git a/plugins/notifications/src/components/NotificationsTable/NotificationIcon.tsx b/plugins/notifications/src/components/NotificationsTable/NotificationIcon.tsx
new file mode 100644
index 0000000000..c89f920249
--- /dev/null
+++ b/plugins/notifications/src/components/NotificationsTable/NotificationIcon.tsx
@@ -0,0 +1,34 @@
+/*
+ * Copyright 2024 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import React from 'react';
+import { Notification } from '@backstage/plugin-notifications-common';
+import SvgIcon from '@material-ui/core/SvgIcon';
+import { useApp } from '@backstage/core-plugin-api';
+import { SeverityIcon } from './SeverityIcon';
+
+export const NotificationIcon = ({
+  notification,
+}: {
+  notification: Notification;
+}) => {
+  const app = useApp();
+
+  if (notification.payload.icon) {
+    const Icon = app.getSystemIcon(notification.payload.icon) ?? SvgIcon;
+    return <Icon />;
+  }
+  return <SeverityIcon severity={notification.payload.severity} />;
+};
diff --git a/plugins/notifications/src/components/NotificationsTable/NotificationsTable.tsx b/plugins/notifications/src/components/NotificationsTable/NotificationsTable.tsx
index 8a6cbd17d7..ee3e4e164d 100644
--- a/plugins/notifications/src/components/NotificationsTable/NotificationsTable.tsx
+++ b/plugins/notifications/src/components/NotificationsTable/NotificationsTable.tsx
@@ -34,10 +34,9 @@ import {
 } from '@backstage/core-components';
 
 import { notificationsApiRef } from '../../api';
-
-import { SeverityIcon } from './SeverityIcon';
 import { SelectAll } from './SelectAll';
 import { BulkActions } from './BulkActions';
+import { NotificationIcon } from './NotificationIcon';
 
 const ThrottleDelayMs = 1000;
 
@@ -184,7 +183,6 @@ export const NotificationsTable = ({
 
   const compactColumns = React.useMemo((): TableColumn<Notification>[] => {
     const showToolbar = notifications.length > 0;
-
     return [
       {
         /* selection column */
@@ -220,7 +218,7 @@ export const NotificationsTable = ({
           return (
             <Grid container>
               <Grid item className={classes.severityItem}>
-                <SeverityIcon severity={notification.payload?.severity} />
+                <NotificationIcon notification={notification} />
               </Grid>
               <Grid item xs={11}>
                 <Box>