diff --git a/.changeset/modern-buses-protect.md b/.changeset/modern-buses-protect.md
new file mode 100644
index 0000000000..2aed52eca0
--- /dev/null
+++ b/.changeset/modern-buses-protect.md
@@ -0,0 +1,7 @@
+---
+'@backstage/plugin-catalog-react': patch
+---
+
+When a user has zero owned entities when viewing an entity kind in the catalog
+page, it will be automatically redirected to see all the entities. Furthermore,
+for the kind User and Group there are no longer the owned selector.
diff --git a/plugins/catalog-react/src/components/UserListPicker/UserListPicker.tsx b/plugins/catalog-react/src/components/UserListPicker/UserListPicker.tsx
index f861355762..9aafdf1437 100644
--- a/plugins/catalog-react/src/components/UserListPicker/UserListPicker.tsx
+++ b/plugins/catalog-react/src/components/UserListPicker/UserListPicker.tsx
@@ -122,26 +122,26 @@ export const UserListPicker = ({
   const classes = useStyles();
   const configApi = useApi(configApiRef);
   const orgName = configApi.getOptionalString('organization.name') ?? 'Company';
+  const { filters, updateFilters, backendEntities, queryParameters } =
+    useEntityListProvider();
 
   // Remove group items that aren't in availableFilters and exclude
   // any now-empty groups.
+  const userAndGroupFilterIds = ['starred', 'all'];
   const filterGroups = getFilterGroups(orgName)
     .map(filterGroup => ({
       ...filterGroup,
-      items: filterGroup.items.filter(
-        ({ id }) => !availableFilters || availableFilters.includes(id),
+      items: filterGroup.items.filter(({ id }) =>
+        // TODO: avoid hardcoding kinds here
+        ['group', 'user'].some(kind => kind === queryParameters.kind)
+          ? userAndGroupFilterIds.includes(id)
+          : !availableFilters || availableFilters.includes(id),
       ),
     }))
     .filter(({ items }) => !!items.length);
 
-  const { filters, updateFilters, backendEntities, queryParameters } =
-    useEntityListProvider();
-
   const { isStarredEntity } = useStarredEntities();
   const { isOwnedEntity } = useEntityOwnership();
-  const [selectedUserFilter, setSelectedUserFilter] = useState(
-    [queryParameters.user].flat()[0] ?? initialFilter,
-  );
 
   // Static filters; used for generating counts of potentially unselected kinds
   const ownedFilter = useMemo(
@@ -153,6 +153,19 @@ export const UserListPicker = ({
     [isOwnedEntity, isStarredEntity],
   );
 
+  // To show proper counts for each section, apply all other frontend filters _except_ the user
+  // filter that's controlled by this picker.
+  const [entitiesWithoutUserFilter, setEntitiesWithoutUserFilter] =
+    useState(backendEntities);
+  const totalOwnedUserEntities = entitiesWithoutUserFilter.filter(entity =>
+    ownedFilter.filterEntity(entity),
+  ).length;
+  const [selectedUserFilter, setSelectedUserFilter] = useState(
+    totalOwnedUserEntities > 0
+      ? [queryParameters.user].flat()[0] ?? initialFilter
+      : 'all',
+  );
+
   useEffect(() => {
     updateFilters({
       user: selectedUserFilter
@@ -165,10 +178,6 @@ export const UserListPicker = ({
     });
   }, [selectedUserFilter, isOwnedEntity, isStarredEntity, updateFilters]);
 
-  // To show proper counts for each section, apply all other frontend filters _except_ the user
-  // filter that's controlled by this picker.
-  const [entitiesWithoutUserFilter, setEntitiesWithoutUserFilter] =
-    useState(backendEntities);
   useEffect(() => {
     const filterFn = reduceEntityFilters(
       compact(Object.values({ ...filters, user: undefined })),
@@ -179,9 +188,7 @@ export const UserListPicker = ({
   function getFilterCount(id: UserListFilterKind) {
     switch (id) {
       case 'owned':
-        return entitiesWithoutUserFilter.filter(entity =>
-          ownedFilter.filterEntity(entity),
-        ).length;
+        return totalOwnedUserEntities;
       case 'starred':
         return entitiesWithoutUserFilter.filter(entity =>
           starredFilter.filterEntity(entity),
diff --git a/plugins/catalog-react/src/hooks/useEntityListProvider.test.tsx b/plugins/catalog-react/src/hooks/useEntityListProvider.test.tsx
index b96f63304a..fd5cf3b9dd 100644
--- a/plugins/catalog-react/src/hooks/useEntityListProvider.test.tsx
+++ b/plugins/catalog-react/src/hooks/useEntityListProvider.test.tsx
@@ -137,12 +137,27 @@ describe('<EntityListProvider />', () => {
     const { result, waitFor } = renderHook(() => useEntityListProvider(), {
       wrapper,
       initialProps: {
-        userFilter: 'owned',
+        userFilter: 'all',
       },
     });
     await waitFor(() => !!result.current.entities.length);
     expect(result.current.backendEntities.length).toBe(2);
-    expect(result.current.entities.length).toBe(1);
+
+    act(() =>
+      result.current.updateFilters({
+        user: new UserListFilter(
+          'owned',
+          entity => entity.metadata.name === 'component-1',
+          () => true,
+        ),
+      }),
+    );
+
+    await waitFor(() => {
+      expect(result.current.backendEntities.length).toBe(2);
+      expect(result.current.entities.length).toBe(1);
+      expect(mockCatalogApi.getEntities).toHaveBeenCalledTimes(1);
+    });
   });
 
   it('resolves query param filter values', async () => {
diff --git a/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx b/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx
index 0a46580c12..effd9f5bc6 100644
--- a/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx
+++ b/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx
@@ -189,12 +189,14 @@ describe('CatalogPage', () => {
       c => c.tagName === 'SPAN',
     );
     const columnHeaderLabels = columnHeader.map(c => c.textContent);
-
     expect(columnHeaderLabels).toEqual(['Foo', 'Bar', 'Baz', 'Actions']);
   }, 20_000);
 
   it('should render the default actions of an item in the grid', async () => {
-    const { findByTitle, findByText } = await renderWrapped(<CatalogPage />);
+    const { getByTestId, findByTitle, findByText } = await renderWrapped(
+      <CatalogPage />,
+    );
+    fireEvent.click(getByTestId('user-picker-owned'));
     expect(await findByText(/Owned \(1\)/)).toBeInTheDocument();
     expect(await findByTitle(/View/)).toBeInTheDocument();
     expect(await findByTitle(/Edit/)).toBeInTheDocument();
@@ -221,9 +223,10 @@ describe('CatalogPage', () => {
       },
     ];
 
-    const { findByTitle, findByText } = await renderWrapped(
+    const { getByTestId, findByTitle, findByText } = await renderWrapped(
       <CatalogPage actions={actions} />,
     );
+    fireEvent.click(getByTestId('user-picker-owned'));
     expect(await findByText(/Owned \(1\)/)).toBeInTheDocument();
     expect(await findByTitle(/Foo Action/)).toBeInTheDocument();
     expect(await findByTitle(/Bar Action/)).toBeInTheDocument();
@@ -235,6 +238,7 @@ describe('CatalogPage', () => {
   // https://github.com/mbrn/material-table/issues/1293
   it('should render', async () => {
     const { findByText, getByTestId } = await renderWrapped(<CatalogPage />);
+    fireEvent.click(getByTestId('user-picker-owned'));
     await expect(findByText(/Owned \(1\)/)).resolves.toBeInTheDocument();
     fireEvent.click(getByTestId('user-picker-all'));
     await expect(findByText(/All \(2\)/)).resolves.toBeInTheDocument();
@@ -250,7 +254,8 @@ describe('CatalogPage', () => {
   // this test is for fixing the bug after favoriting an entity, the matching
   // entities defaulting to "owned" filter and not based on the selected filter
   it('should render the correct entities filtered on the selected filter', async () => {
-    await renderWrapped(<CatalogPage />);
+    const { getByTestId } = await renderWrapped(<CatalogPage />);
+    fireEvent.click(getByTestId('user-picker-owned'));
     await expect(screen.findByText(/Owned \(1\)/)).resolves.toBeInTheDocument();
     fireEvent.click(screen.getByTestId('user-picker-starred'));
     await expect(