diff --git a/.changeset/neat-mails-teach.md b/.changeset/neat-mails-teach.md
new file mode 100644
index 0000000000..162cbfef93
--- /dev/null
+++ b/.changeset/neat-mails-teach.md
@@ -0,0 +1,5 @@
+---
+'@backstage/frontend-app-api': minor
+---
+
+Add `loadingComponent` parameter to `createApp()`
diff --git a/packages/frontend-app-api/api-report.md b/packages/frontend-app-api/api-report.md
index 3236b05a01..0375a67482 100644
--- a/packages/frontend-app-api/api-report.md
+++ b/packages/frontend-app-api/api-report.md
@@ -8,6 +8,7 @@ import { ExternalRouteRef } from '@backstage/frontend-plugin-api';
 import { FrontendFeature } from '@backstage/frontend-plugin-api';
 import { IconComponent } from '@backstage/core-plugin-api';
 import { JSX as JSX_2 } from 'react';
+import { ReactNode } from 'react';
 import { RouteRef } from '@backstage/frontend-plugin-api';
 import { SubRouteRef } from '@backstage/frontend-plugin-api';
 
@@ -21,6 +22,7 @@ export function createApp(options?: {
     config: ConfigApi;
   }>;
   bindRoutes?(context: { bind: CreateAppRouteBinder }): void;
+  loadingComponent?: ReactNode;
 }): {
   createRoot(): JSX_2.Element;
 };
diff --git a/packages/frontend-app-api/src/wiring/createApp.test.tsx b/packages/frontend-app-api/src/wiring/createApp.test.tsx
index 70f8cfa2ae..94254a2e01 100644
--- a/packages/frontend-app-api/src/wiring/createApp.test.tsx
+++ b/packages/frontend-app-api/src/wiring/createApp.test.tsx
@@ -297,4 +297,36 @@ describe('createApp', () => {
       </app>"
     `);
   });
+
+  it('should use "Loading..." as the default suspense fallback', async () => {
+    const app = createApp({
+      configLoader: () => new Promise(() => {}),
+    });
+
+    await renderWithEffects(app.createRoot());
+
+    await expect(screen.findByText('Loading...')).resolves.toBeInTheDocument();
+  });
+
+  it('should use no suspense fallback if the "loadingComponent" is null', async () => {
+    const app = createApp({
+      configLoader: () => new Promise(() => {}),
+      loadingComponent: null,
+    });
+
+    await renderWithEffects(app.createRoot());
+
+    expect(screen.queryByText('Loading...')).toBeNull();
+  });
+
+  it('should use a custom "loadingComponent"', async () => {
+    const app = createApp({
+      configLoader: () => new Promise(() => {}),
+      loadingComponent: <span>"Custom loading message"</span>,
+    });
+
+    await renderWithEffects(app.createRoot());
+
+    expect(screen.queryByText('Custom loading message')).toBeNull();
+  });
 });
diff --git a/packages/frontend-app-api/src/wiring/createApp.tsx b/packages/frontend-app-api/src/wiring/createApp.tsx
index 591e1cbf25..6e0a2c7cd7 100644
--- a/packages/frontend-app-api/src/wiring/createApp.tsx
+++ b/packages/frontend-app-api/src/wiring/createApp.tsx
@@ -14,7 +14,7 @@
  * limitations under the License.
  */
 
-import React, { JSX } from 'react';
+import React, { JSX, ReactNode } from 'react';
 import { ConfigReader } from '@backstage/config';
 import {
   AppTree,
@@ -170,9 +170,21 @@ export function createApp(options?: {
   features?: (FrontendFeature | CreateAppFeatureLoader)[];
   configLoader?: () => Promise<{ config: ConfigApi }>;
   bindRoutes?(context: { bind: CreateAppRouteBinder }): void;
+  /**
+   * The component to render while loading the app (waiting for config, features, etc)
+   *
+   * Is the text "Loading..." by default.
+   * If set to "null" then no loading fallback component is rendered.   *
+   */
+  loadingComponent?: ReactNode;
 }): {
   createRoot(): JSX.Element;
 } {
+  let suspenseFallback = options?.loadingComponent;
+  if (suspenseFallback === undefined) {
+    suspenseFallback = 'Loading...';
+  }
+
   async function appLoader() {
     const config =
       (await options?.configLoader?.().then(c => c.config)) ??
@@ -214,7 +226,7 @@ export function createApp(options?: {
     createRoot() {
       const LazyApp = React.lazy(appLoader);
       return (
-        <React.Suspense fallback="Loading...">
+        <React.Suspense fallback={suspenseFallback}>
           <LazyApp />
         </React.Suspense>
       );