diff --git a/package.json b/package.json
index 8574a65958..fa71c19d7c 100644
--- a/package.json
+++ b/package.json
@@ -22,7 +22,7 @@
     "docker-build:all": "yarn tsc && yarn build && yarn docker-build && yarn workspace example-backend build-image",
     "create-plugin": "backstage-cli create-plugin",
     "remove-plugin": "backstage-cli remove-plugin",
-    "release": "if [ \"$(git symbolic-ref --short HEAD)\" = master ]; then echo \"don't try to release master\"; exit 1; else lerna version --no-push; fi",
+    "release": "if [ \"$(git symbolic-ref --short HEAD)\" = master ]; then echo \"don't try to release master\"; exit 1; else lerna version --no-push --force-publish; fi",
     "lerna": "lerna",
     "storybook": "yarn workspace storybook start",
     "build-storybook": "yarn workspace storybook build-storybook"