diff --git a/.changeset/analytics-det-tyckte-inte-jag.md b/.changeset/analytics-det-tyckte-inte-jag.md
new file mode 100644
index 0000000000..bc486e64c4
--- /dev/null
+++ b/.changeset/analytics-det-tyckte-inte-jag.md
@@ -0,0 +1,6 @@
+---
+'@backstage/core-components': patch
+'@backstage/plugin-catalog-react': patch
+---
+
+The `<Link />` component now accepts a `noTrack` prop, which prevents the `click` event from being captured by the Analytics API. This can be used if tracking is explicitly not warranted, or in order to use custom link tracking in specific situations.
diff --git a/packages/core-components/api-report.md b/packages/core-components/api-report.md
index 88e7f4efab..47ca3d3cf8 100644
--- a/packages/core-components/api-report.md
+++ b/packages/core-components/api-report.md
@@ -599,6 +599,7 @@ export function Link(props: LinkProps): JSX.Element;
 export type LinkProps = LinkProps_2 &
   LinkProps_3 & {
     component?: ElementType<any>;
+    noTrack?: boolean;
   };
 
 // Warning: (ae-missing-release-tag) "LoginRequestListItemClassKey" is exported by the package, but it is missing a release tag (@alpha, @beta, @public, or @internal)
diff --git a/packages/core-components/src/components/Link/Link.test.tsx b/packages/core-components/src/components/Link/Link.test.tsx
index 2d00aad827..8c6ed54d76 100644
--- a/packages/core-components/src/components/Link/Link.test.tsx
+++ b/packages/core-components/src/components/Link/Link.test.tsx
@@ -76,6 +76,33 @@ describe('<Link />', () => {
     });
   });
 
+  it('does not capture click when noTrack is set', async () => {
+    const linkText = 'Navigate!';
+    const analyticsApi = new MockAnalyticsApi();
+    const customOnClick = jest.fn();
+
+    const { getByText } = render(
+      wrapInTestApp(
+        <TestApiProvider apis={[[analyticsApiRef, analyticsApi]]}>
+          <Link to="/test" onClick={customOnClick} noTrack>
+            {linkText}
+          </Link>
+        </TestApiProvider>,
+      ),
+    );
+
+    fireEvent.click(getByText(linkText));
+
+    // Analytics event should have been fired.
+    await waitFor(() => {
+      // Custom onClick handler should have been fired.
+      expect(customOnClick).toHaveBeenCalled();
+
+      // But there should be no analytics event.
+      expect(analyticsApi.getEvents()).toHaveLength(0);
+    });
+  });
+
   describe('isExternalUri', () => {
     it.each([
       [true, 'http://'],
diff --git a/packages/core-components/src/components/Link/Link.tsx b/packages/core-components/src/components/Link/Link.tsx
index 8866150f86..30796c4e05 100644
--- a/packages/core-components/src/components/Link/Link.tsx
+++ b/packages/core-components/src/components/Link/Link.tsx
@@ -29,6 +29,7 @@ export const isExternalUri = (uri: string) => /^([a-z+.-]+):/.test(uri);
 export type LinkProps = MaterialLinkProps &
   RouterLinkProps & {
     component?: ElementType<any>;
+    noTrack?: boolean;
   };
 
 declare function LinkType(props: LinkProps): JSX.Element;
@@ -62,7 +63,7 @@ const getNodeText = (node: React.ReactNode): string => {
  * - Captures Link clicks as analytics events.
  */
 const ActualLink = React.forwardRef<any, LinkProps>(
-  ({ onClick, ...props }, ref) => {
+  ({ onClick, noTrack, ...props }, ref) => {
     const analytics = useAnalytics();
     const to = String(props.to);
     const linkText = getNodeText(props.children) || to;
@@ -71,7 +72,9 @@ const ActualLink = React.forwardRef<any, LinkProps>(
 
     const handleClick = (event: React.MouseEvent<any, MouseEvent>) => {
       onClick?.(event);
-      analytics.captureEvent('click', linkText, { attributes: { to } });
+      if (!noTrack) {
+        analytics.captureEvent('click', linkText, { attributes: { to } });
+      }
     };
 
     return external ? (
diff --git a/plugins/catalog-react/api-report.md b/plugins/catalog-react/api-report.md
index 398bace903..8c3ba0daa3 100644
--- a/plugins/catalog-react/api-report.md
+++ b/plugins/catalog-react/api-report.md
@@ -573,6 +573,7 @@ export const EntityRefLink: React_2.ForwardRefExoticComponent<
     | 'gutterBottom'
     | 'paragraph'
     | 'variantMapping'
+    | 'noTrack'
     | 'TypographyClasses'
     | 'entityRef'
     | 'defaultKind'