diff --git a/docs/dls/contributing-to-storybook.md b/docs/dls/contributing-to-storybook.md
index 058f4a23a7..41d2b56ec2 100644
--- a/docs/dls/contributing-to-storybook.md
+++ b/docs/dls/contributing-to-storybook.md
@@ -4,8 +4,38 @@ title: Contributing to Storybook
 description: Documentation on How to Contribute to Storybook
 ---
 
+Storybook is an open source tool to provide users a way to explore the Backstage
+UI elements and how to use them in developing the Backstage core and its
+plugins. These UI elements are commonly called "components", and include things
+such as buttons, tables, specialized widgets with specific formatting, and so
+on.
+
 You find our storybook at
-[http://backstage.io/storybook](http://backstage.io/storybook)
+[http://backstage.io/storybook](http://backstage.io/storybook).
+
+As noted in the [design introduction](design.md), Backstage's design is based
+off of [Material-UI](https://material-ui.com/). Much of the UI elements use
+direct Material-UI, while we've also extended and written custom ones to provide
+specific functionality.
+
+![Storybook Page](../assets/dls/storybook-page.png)
+
+Storybook "Stories" are used to provide examples for how to use a specific
+component, which are then displayed both visually and with sample code to be
+copied.
+
+When custom Backstage components are created, they are placed in the
+`@backstage/core` package and added to the Storybook.
+
+There may be times where an existing Material-UI component (in
+`@material-ui/core`) is sufficient and doesn't need to be wrapped or duplicated.
+However, we may want to identify an _opinionated_ way to use that component
+inside of Backstage. In these cases, stories showing how to use those existing
+components will also be put into our storybook.
+
+When a story example using Material-UI becomes more complex, requiring a
+specific set of colors, variants, parameters, etc., it may become a candidate to
+be refactored to become a full Backstage core component.
 
 ## Creating a new Story
 
@@ -33,12 +63,10 @@ core
 Go to `packages/storybook`, run `yarn install` and install the dependencies,
 then run the following on your command line: `yarn start`
 
-![](../assets/dls/running-storybook.png)
+![Storybook command startup](../assets/dls/running-storybook.png)
 
 _You should see a log like the image above._
 
 If everything worked out, your server will be running on **port 6006**, go to
 your browser and navigate to `http://localhost:6006/`. You should be able to
 navigate and see the Storybook page.
-
-![](../assets/dls/storybook-page.png)