diff --git a/ADOPTERS.md b/ADOPTERS.md
index f518a00338..068928260d 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -9,7 +9,6 @@ _You can do this by using the [Adopter form](https://info.backstage.spotify.com/
 | [bol.com](https://www.bol.com)                                              | [@acierto](https://github.com/acierto), [@clanghout](https://github.com/clanghout)                                                                                                                                                                               | Initial work being done to unify platform tooling.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
 | [DFDS](https://www.dfds.com)                                                | [@carlsendk](https://github.com/carlsendk)                                                                                                                                                                                                                       | V2 self-service platform.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
 | [Roadie](https://roadie.io)                                                 | [@dtuite](https://github.com/dtuite)                                                                                                                                                                                                                             | Hosted, managed Backstage with easy set-up                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
-| [Roku](https://www.roku.com)                                                | [@timurista](https://github.com/timurista)                                                                                                                                                                                                                       | Initial work on Cloud engineering service platform.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
 | [SDA SE](https://sda.se)                                                    | [@dschwank](https://github.com/dschwank), [@iammnils](https://github.com/iammnils)                                                                                                                                                                               | Central place for developing and sharing services in our insurance ecosystem.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
 | [H-E-B](https://www.heb.com)                                                | [@german-j-rodriguez](https://github.com/german-j-rodriguez)                                                                                                                                                                                                     | Initial work on Engineering Portal service platform.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
 | [American Airlines](https://www.aa.com)                                     | [@paulpach](https://github.com/paulpach)                                                                                                                                                                                                                         | Central place for developers to develop and maintain applications                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |