diff --git a/plugins/stack-overflow/src/search/StackOverflowSearchResultListItem/StackOverflowSearchResultListItem.tsx b/plugins/stack-overflow/src/search/StackOverflowSearchResultListItem/StackOverflowSearchResultListItem.tsx
index c793939593..581fe34dfb 100644
--- a/plugins/stack-overflow/src/search/StackOverflowSearchResultListItem/StackOverflowSearchResultListItem.tsx
+++ b/plugins/stack-overflow/src/search/StackOverflowSearchResultListItem/StackOverflowSearchResultListItem.tsx
@@ -25,19 +25,29 @@ import {
   Box,
   Chip,
 } from '@material-ui/core';
+import { useAnalytics } from '@backstage/core-plugin-api';
 
 type StackOverflowSearchResultListItemProps = {
   result: any; // TODO(emmaindal): type to StackOverflowDocument.
   icon?: React.ReactNode;
+  rank?: number;
 };
 
 export const StackOverflowSearchResultListItem = (
   props: StackOverflowSearchResultListItemProps,
 ) => {
   const { location, title, text, answers, tags } = props.result;
+  const analytics = useAnalytics();
+
+  const handleClick = () => {
+    analytics.captureEvent('discover', title, {
+      attributes: { to: location },
+      value: props.rank,
+    });
+  };
 
   return (
-    <Link to={location}>
+    <Link to={location} noTrack onClick={handleClick}>
       <ListItem alignItems="center">
         {props.icon && <ListItemIcon>{props.icon}</ListItemIcon>}
         <Box flexWrap="wrap">