diff --git a/plugins/analytics-module-ga4/package.json b/plugins/analytics-module-ga4/package.json
index 97b610c2bf..89113efe6d 100644
--- a/plugins/analytics-module-ga4/package.json
+++ b/plugins/analytics-module-ga4/package.json
@@ -32,6 +32,7 @@
     "@backstage/config": "workspace:^",
     "@backstage/core-components": "workspace:^",
     "@backstage/core-plugin-api": "workspace:^",
+    "@backstage/frontend-plugin-api": "workspace:^",
     "react-ga4": "^2.0.0"
   },
   "peerDependencies": {
diff --git a/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.test.ts b/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.test.ts
index 16db7075b3..5bae530b2b 100644
--- a/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.test.ts
+++ b/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.test.ts
@@ -492,4 +492,42 @@ describe('GoogleAnalytics4', () => {
       });
     });
   });
+
+  describe('Backward compatibility', () => {
+    it('fallback category for legacy context extension property', () => {
+      const api = GoogleAnalytics4.fromConfig(basicValidConfig);
+
+      expect(api.captureEvent).toBeDefined();
+
+      api.captureEvent({
+        action: 'navigate',
+        subject: '/',
+        context,
+      });
+
+      expect(fnEvent).toHaveBeenCalledWith('page_view', {
+        action: 'page_view',
+        label: '/',
+        category: 'App',
+      });
+    });
+
+    it('prioritize new context extension id over old extension property', () => {
+      const api = GoogleAnalytics4.fromConfig(basicValidConfig);
+
+      expect(api.captureEvent).toBeDefined();
+
+      api.captureEvent({
+        action: 'navigate',
+        subject: '/',
+        context: { ...context, extensionId: 'App', extension: '' },
+      });
+
+      expect(fnEvent).toHaveBeenCalledWith('page_view', {
+        action: 'page_view',
+        label: '/',
+        category: 'App',
+      });
+    });
+  });
 });
diff --git a/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts b/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts
index 9abf4719c6..3d2e633962 100644
--- a/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts
+++ b/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts
@@ -13,6 +13,7 @@
  * See the License for the specific language governing permissions and
  * limitations under the License.
  */
+
 import ReactGA from 'react-ga4';
 import {
   AnalyticsApi,
@@ -21,6 +22,11 @@ import {
   AnalyticsEvent,
   IdentityApi,
 } from '@backstage/core-plugin-api';
+import {
+  AnalyticsApi as NewAnalyticsApi,
+  AnalyticsEvent as NewAnalyticsEvent,
+  AnalyticsContextValue as NewAnalyticsContextValue,
+} from '@backstage/frontend-plugin-api';
 import { Config } from '@backstage/config';
 import { DeferredCapture } from '../../../util/DeferredCapture';
 
@@ -28,7 +34,7 @@ import { DeferredCapture } from '../../../util/DeferredCapture';
  * Google Analytics API provider for the Backstage Analytics API.
  * @public
  */
-export class GoogleAnalytics4 implements AnalyticsApi {
+export class GoogleAnalytics4 implements AnalyticsApi, NewAnalyticsApi {
   private readonly customUserIdTransform?: (
     userEntityRef: string,
   ) => Promise<string>;
@@ -157,17 +163,20 @@ export class GoogleAnalytics4 implements AnalyticsApi {
    * applied as they should be (set on pageview, merged object on events).
    * @param event - AnalyticsEvent type captured
    */
-  captureEvent(event: AnalyticsEvent) {
+  captureEvent(event: AnalyticsEvent | NewAnalyticsEvent) {
     const { context, action, subject, value, attributes } = event;
     const customEventData = this.setEventParameters(context, attributes);
     if (this.contentGroupBy) {
       customEventData.content_group = context[this.contentGroupBy]!;
     }
 
-    if (action === 'navigate' && context.extension === 'App') {
+    const extensionId = context.extensionId || context.extension;
+    const category = extensionId ? String(extensionId) : 'App';
+
+    if (action === 'navigate' && category === 'App') {
       this.capture.event(
         {
-          category: context.extension || 'App',
+          category,
           action: 'page_view',
           label: subject,
           value,
@@ -183,7 +192,7 @@ export class GoogleAnalytics4 implements AnalyticsApi {
 
     this.capture.event(
       {
-        category: context.extension || 'App',
+        category,
         action,
         label: subject,
         value,
@@ -199,7 +208,7 @@ export class GoogleAnalytics4 implements AnalyticsApi {
    * @param attributes additional analytics event attributes
    */
   private setEventParameters(
-    context: AnalyticsContextValue,
+    context: AnalyticsContextValue | NewAnalyticsContextValue,
     attributes: AnalyticsEventAttributes = {},
   ) {
     const customEventParameters: {
diff --git a/yarn.lock b/yarn.lock
index 79d27b5501..5f26cb9a82 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -4312,6 +4312,7 @@ __metadata:
     "@backstage/core-components": "workspace:^"
     "@backstage/core-plugin-api": "workspace:^"
     "@backstage/dev-utils": "workspace:^"
+    "@backstage/frontend-plugin-api": "workspace:^"
     "@testing-library/dom": ^9.0.0
     "@testing-library/jest-dom": ^6.0.0
     "@testing-library/react": ^14.0.0