diff --git a/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.test.tsx b/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.test.tsx
index 86101d3579..e5497d022a 100644
--- a/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.test.tsx
+++ b/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.test.tsx
@@ -111,8 +111,12 @@ const ownerEntitiesBatch2: Entity[] = [
 const mockedQueryEntities: jest.MockedFn<CatalogApi['queryEntities']> =
   jest.fn();
 
+const mockedGetEntitiesByRef: jest.MockedFn<CatalogApi['getEntitiesByRefs']> =
+  jest.fn();
+
 const mockCatalogApi: Partial<CatalogApi> = {
   queryEntities: mockedQueryEntities,
+  getEntitiesByRefs: mockedGetEntitiesByRef,
 };
 
 const mockErrorApi = new MockErrorApi();
@@ -146,7 +150,7 @@ describe('<EntityOwnerPicker/>', () => {
     });
   });
 
-  it('renders all owners', async () => {
+  it('renders all users and groups', async () => {
     await renderWithEffects(
       <ApiProvider apis={mockApis}>
         <MockEntityListContextProvider value={{}}>
@@ -171,6 +175,7 @@ describe('<EntityOwnerPicker/>', () => {
     });
 
     expect(mockedQueryEntities).toHaveBeenCalledTimes(1);
+    expect(mockedGetEntitiesByRef).not.toHaveBeenCalled();
 
     fireEvent.scroll(screen.getByTestId('owner-picker-listbox'));
 
@@ -205,11 +210,71 @@ describe('<EntityOwnerPicker/>', () => {
       </ApiProvider>,
     );
 
+    expect(mockedGetEntitiesByRef).toHaveBeenCalledWith({
+      entityRefs: ['another-owner'],
+    });
     expect(updateFilters).toHaveBeenLastCalledWith({
       owners: new EntityOwnerFilter(['group:default/another-owner']),
     });
   });
 
+  it('should display the selected owners as humanized entities', async () => {
+    const updateFilters = jest.fn();
+    const queryParameters = { owners: ['another-owner'] };
+
+    mockedGetEntitiesByRef.mockResolvedValue({
+      items: [
+        {
+          metadata: {
+            name: 'another-owner',
+            title: 'Beautiful display name',
+            namespace: 'default',
+          },
+          apiVersion: '1',
+          kind: 'group',
+        },
+      ],
+    });
+    await renderWithEffects(
+      <ApiProvider apis={mockApis}>
+        <MockEntityListContextProvider
+          value={{
+            updateFilters,
+            queryParameters,
+          }}
+        >
+          <EntityOwnerPicker />
+        </MockEntityListContextProvider>
+      </ApiProvider>,
+    );
+
+    await waitFor(() =>
+      expect(
+        screen.getByRole('button', {
+          name: 'Beautiful display name',
+        }),
+      ).toBeInTheDocument(),
+    );
+
+    expect(mockedGetEntitiesByRef).toHaveBeenCalledWith({
+      entityRefs: ['another-owner'],
+    });
+
+    fireEvent.click(screen.getByTestId('owner-picker-expand'));
+    await waitFor(() => screen.getByText('Some Owner 2'));
+    fireEvent.click(screen.getByText('Some Owner 2'));
+
+    expect(mockedGetEntitiesByRef).toHaveBeenCalledTimes(1);
+
+    await waitFor(() =>
+      expect(
+        screen.getByRole('button', {
+          name: 'Some Owner 2',
+        }),
+      ).toBeInTheDocument(),
+    );
+  });
+
   it('adds owners to filters', async () => {
     const updateFilters = jest.fn();
     await renderWithEffects(
@@ -223,6 +288,7 @@ describe('<EntityOwnerPicker/>', () => {
         </MockEntityListContextProvider>
       </ApiProvider>,
     );
+    expect(mockedGetEntitiesByRef).not.toHaveBeenCalled();
     expect(updateFilters).toHaveBeenLastCalledWith({
       owners: undefined,
     });
@@ -250,6 +316,9 @@ describe('<EntityOwnerPicker/>', () => {
         </MockEntityListContextProvider>
       </ApiProvider>,
     );
+    expect(mockedGetEntitiesByRef).toHaveBeenCalledWith({
+      entityRefs: ['group:default/some-owner'],
+    });
     expect(updateFilters).toHaveBeenLastCalledWith({
       owners: new EntityOwnerFilter(['group:default/some-owner']),
     });
@@ -279,6 +348,9 @@ describe('<EntityOwnerPicker/>', () => {
         </MockEntityListContextProvider>
       </ApiProvider>,
     );
+    expect(mockedGetEntitiesByRef).toHaveBeenCalledWith({
+      entityRefs: ['team-a'],
+    });
     expect(updateFilters).toHaveBeenLastCalledWith({
       owners: new EntityOwnerFilter(['group:default/team-a']),
     });
diff --git a/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.tsx b/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.tsx
index 7eae97b73a..2b85b49434 100644
--- a/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.tsx
+++ b/plugins/catalog-react/src/components/EntityOwnerPicker/EntityOwnerPicker.tsx
@@ -26,11 +26,12 @@ import CheckBoxIcon from '@material-ui/icons/CheckBox';
 import CheckBoxOutlineBlankIcon from '@material-ui/icons/CheckBoxOutlineBlank';
 import ExpandMoreIcon from '@material-ui/icons/ExpandMore';
 import { Autocomplete } from '@material-ui/lab';
-import React, { useEffect, useMemo, useState } from 'react';
+import React, { useEffect, useMemo, useRef, useState } from 'react';
 import { useEntityList } from '../../hooks/useEntityListProvider';
 import { EntityOwnerFilter } from '../../filters';
 import { useApi } from '@backstage/core-plugin-api';
 import { catalogApiRef } from '../../api';
+import useAsync from 'react-use/lib/useAsync';
 import useAsyncFn from 'react-use/lib/useAsyncFn';
 import { useDebouncedEffect } from '@react-hookz/web';
 import PersonIcon from '@material-ui/icons/Person';
@@ -102,6 +103,8 @@ export const EntityOwnerPicker = () => {
     queryParamOwners.length ? queryParamOwners : filters.owners?.values ?? [],
   );
 
+  const { getEntity, setEntity } = useSelectedOwners(selectedOwners);
+
   // Set selected owners on query parameter updates; this happens at initial page load and from
   // external updates to the page location.
   useEffect(() => {
@@ -143,12 +146,26 @@ export const EntityOwnerPicker = () => {
             }
             return o === v;
           }}
+          getOptionLabel={o => {
+            const entity = typeof o === 'string' ? getEntity(o) || o : o;
+
+            return typeof entity === 'string'
+              ? entity
+              : humanizeEntity(entity, entity.metadata.name);
+          }}
           onChange={(_: object, owners) => {
             setText('');
             setSelectedOwners(
-              owners.map(e =>
-                typeof e === 'string' ? e : stringifyEntityRef(e),
-              ),
+              owners.map(e => {
+                const entityRef =
+                  typeof e === 'string' ? e : stringifyEntityRef(e);
+
+                if (typeof e !== 'string') {
+                  setEntity(e);
+                }
+
+                return entityRef;
+              }),
             );
           }}
           filterOptions={x => x}
@@ -214,3 +231,36 @@ export const EntityOwnerPicker = () => {
     </Box>
   );
 };
+
+/**
+ * Hook used for storing the full entity of the specified owners
+ * in order to display users and group using the information contained on each entity.
+ * When a component is rendered for the first time, it loads the content of the entities
+ * specified by `initialSelectedOwnersRefs` and export the `getEntity` and `setEntity`
+ * utilities, used to retrieve and modify the owners.
+ */
+function useSelectedOwners(initialSelectedOwnersRefs: string[]) {
+  const allEntities = useRef<Record<string, Entity>>({});
+  const catalogApi = useApi(catalogApiRef);
+
+  useAsync(async () => {
+    if (initialSelectedOwnersRefs.length === 0) {
+      return;
+    }
+    const initialSelectedEntities = await catalogApi.getEntitiesByRefs({
+      entityRefs: initialSelectedOwnersRefs,
+    });
+    initialSelectedEntities.items.forEach(e => {
+      if (e) {
+        allEntities.current[stringifyEntityRef(e)] = e;
+      }
+    });
+  }, []);
+
+  return {
+    getEntity: (entityRef: string) => allEntities.current[entityRef],
+    setEntity: (entity: Entity) => {
+      allEntities.current[stringifyEntityRef(entity)] = entity;
+    },
+  };
+}