diff --git a/packages/cli/src/modules/translations/commands/export.ts b/packages/cli/src/modules/translations/commands/export.ts
index e8371a7655..ca8bd2c60b 100644
--- a/packages/cli/src/modules/translations/commands/export.ts
+++ b/packages/cli/src/modules/translations/commands/export.ts
@@ -16,7 +16,7 @@
 
 import { paths } from '../../../lib/paths';
 import fs from 'fs-extra';
-import { resolve as resolvePath } from 'node:path';
+import { dirname, resolve as resolvePath } from 'node:path';
 import {
   discoverFrontendPackages,
   readTargetPackage,
@@ -26,9 +26,11 @@ import {
   extractTranslationRefsFromSourceFile,
   TranslationRefInfo,
 } from '../lib/extractTranslations';
+import { DEFAULT_LANGUAGE, formatMessagePath } from '../lib/messageFilePath';
 
 interface ExportOptions {
   output: string;
+  pattern: string;
 }
 
 export default async (options: ExportOptions) => {
@@ -37,7 +39,7 @@ export default async (options: ExportOptions) => {
     paths.targetRoot,
   );
 
-  const outputDir = resolvePath(paths.targetDir, options.output, 'messages');
+  const messagesDir = resolvePath(paths.targetDir, options.output, 'messages');
   const manifestPath = resolvePath(
     paths.targetDir,
     options.output,
@@ -95,11 +97,15 @@ export default async (options: ExportOptions) => {
     console.log(`  ${ref.id} (${ref.packageName}, ${messageCount} messages)`);
   }
 
-  // Write message files
-  await fs.ensureDir(outputDir);
-
+  // Write message files using the configured pattern
   for (const ref of allRefs) {
-    const filePath = resolvePath(outputDir, `${ref.id}.en.json`);
+    const relPath = formatMessagePath(
+      options.pattern,
+      ref.id,
+      DEFAULT_LANGUAGE,
+    );
+    const filePath = resolvePath(messagesDir, relPath);
+    await fs.ensureDir(dirname(filePath));
     await fs.writeJson(filePath, ref.messages, { spaces: 2 });
   }
 
@@ -112,11 +118,20 @@ export default async (options: ExportOptions) => {
       exportName: ref.exportName,
     };
   }
-  await fs.writeJson(manifestPath, { refs: manifest }, { spaces: 2 });
+  await fs.writeJson(
+    manifestPath,
+    { pattern: options.pattern, refs: manifest },
+    { spaces: 2 },
+  );
 
+  const examplePath = formatMessagePath(
+    options.pattern,
+    '<ref-id>',
+    DEFAULT_LANGUAGE,
+  );
   console.log(
     `\nExported ${allRefs.length} translation ref(s) to ${options.output}/`,
   );
-  console.log(`  Messages: ${options.output}/messages/<ref-id>.en.json`);
+  console.log(`  Messages: ${options.output}/messages/${examplePath}`);
   console.log(`  Manifest: ${options.output}/manifest.json`);
 };
diff --git a/packages/cli/src/modules/translations/commands/import.ts b/packages/cli/src/modules/translations/commands/import.ts
index e279239a38..b652eb524e 100644
--- a/packages/cli/src/modules/translations/commands/import.ts
+++ b/packages/cli/src/modules/translations/commands/import.ts
@@ -16,12 +16,22 @@
 
 import { paths } from '../../../lib/paths';
 import fs from 'fs-extra';
-import { resolve as resolvePath, relative as relativePath } from 'node:path';
+import {
+  resolve as resolvePath,
+  relative as relativePath,
+  posix as posixPath,
+} from 'node:path';
 import { readTargetPackage } from '../lib/discoverPackages';
+import {
+  DEFAULT_LANGUAGE,
+  createMessagePathParser,
+  formatMessagePath,
+} from '../lib/messageFilePath';
 
 interface ImportOptions {
   input: string;
   output: string;
+  pattern: string;
 }
 
 interface ManifestRefEntry {
@@ -31,6 +41,7 @@ interface ManifestRefEntry {
 }
 
 interface Manifest {
+  pattern?: string;
   refs: Record<string, ManifestRefEntry>;
 }
 
@@ -58,45 +69,56 @@ export default async (options: ImportOptions) => {
 
   const manifest: Manifest = await fs.readJson(manifestPath);
 
-  // Find all translated (non-English) message files
-  const files = await fs.readdir(messagesDir);
-  const translatedFiles = files.filter(
-    f => f.endsWith('.json') && !f.endsWith('.en.json'),
-  );
+  // Use the pattern from manifest if available, falling back to the CLI default
+  const pattern = manifest.pattern ?? options.pattern;
 
-  if (translatedFiles.length === 0) {
-    console.log('No translated message files found.');
-    console.log(
-      'Add translated files as <ref-id>.<language>.json in the messages/ directory.',
-    );
-    return;
-  }
+  const parsePath = createMessagePathParser(pattern);
 
-  // Group translations by ref ID
-  const translationsByRef = new Map<string, string[]>();
-  for (const file of translatedFiles) {
-    // Expected format: <ref-id>.<language>.json
-    const match = file.match(/^(.+)\.([a-z]{2}(?:-[A-Z]{2})?)\.json$/);
-    if (!match) {
-      console.warn(`  Warning: skipping file with unexpected name: ${file}`);
+  // Discover all JSON files under the messages directory
+  const allFiles = await collectJsonFiles(messagesDir);
+
+  // Parse each file to extract id + lang, filtering out default language files
+  const translationsByRef = new Map<
+    string,
+    Array<{ lang: string; relPath: string }>
+  >();
+  let skipped = 0;
+
+  for (const relPath of allFiles) {
+    const parsed = parsePath(relPath);
+    if (!parsed) {
+      skipped++;
       continue;
     }
 
-    const [, refId, language] = match;
-    if (!manifest.refs[refId]) {
+    if (parsed.lang === DEFAULT_LANGUAGE) {
+      continue;
+    }
+
+    if (!manifest.refs[parsed.id]) {
       console.warn(
-        `  Warning: skipping ${file} - ref '${refId}' not found in manifest`,
+        `  Warning: skipping ${relPath} - ref '${parsed.id}' not found in manifest`,
       );
       continue;
     }
 
-    const existing = translationsByRef.get(refId) ?? [];
-    existing.push(language);
-    translationsByRef.set(refId, existing);
+    const existing = translationsByRef.get(parsed.id) ?? [];
+    existing.push({ lang: parsed.lang, relPath });
+    translationsByRef.set(parsed.id, existing);
+  }
+
+  if (skipped > 0) {
+    console.warn(
+      `  Warning: ${skipped} file(s) did not match the pattern '${pattern}'`,
+    );
   }
 
   if (translationsByRef.size === 0) {
-    console.log('No valid translation files found for known refs.');
+    console.log('No translated message files found.');
+    const example = formatMessagePath(pattern, '<ref-id>', 'sv');
+    console.log(
+      `Add translated files as messages/${example} in the translations directory.`,
+    );
     return;
   }
 
@@ -108,7 +130,7 @@ export default async (options: ImportOptions) => {
     "import { createTranslationResource } from '@backstage/frontend-plugin-api';",
   );
 
-  for (const [refId, languages] of [...translationsByRef.entries()].sort(
+  for (const [refId, entries] of [...translationsByRef.entries()].sort(
     ([a], [b]) => a.localeCompare(b),
   )) {
     const refEntry = manifest.refs[refId];
@@ -119,19 +141,17 @@ export default async (options: ImportOptions) => {
 
     importLines.push(`import { ${refEntry.exportName} } from '${importPath}';`);
 
-    const messagesRelPath = relativePath(
-      resolvePath(outputPath, '..'),
-      messagesDir,
-    );
-
-    const translationEntries = languages
-      .sort()
-      .map(
-        lang =>
-          `    ${JSON.stringify(
-            lang,
-          )}: () => import('./${messagesRelPath}/${refId}.${lang}.json'),`,
-      )
+    const translationEntries = entries
+      .sort((a, b) => a.lang.localeCompare(b.lang))
+      .map(({ lang, relPath }) => {
+        const jsonRelPath = posixPath.normalize(
+          relativePath(
+            resolvePath(outputPath, '..'),
+            resolvePath(messagesDir, relPath),
+          ),
+        );
+        return `    ${JSON.stringify(lang)}: () => import('./${jsonRelPath}'),`;
+      })
       .join('\n');
 
     resourceLines.push(
@@ -161,11 +181,37 @@ export default async (options: ImportOptions) => {
   await fs.ensureDir(resolvePath(outputPath, '..'));
   await fs.writeFile(outputPath, fileContent, 'utf8');
 
+  const totalFiles = [...translationsByRef.values()].reduce(
+    (sum, e) => sum + e.length,
+    0,
+  );
   console.log(`Generated translation resources at ${options.output}`);
   console.log(
-    `  ${translationsByRef.size} ref(s), ${translatedFiles.length} translation file(s)`,
+    `  ${translationsByRef.size} ref(s), ${totalFiles} translation file(s)`,
   );
   console.log(
     '\nImport this file in your app and pass the resources to your translation API setup.',
   );
 };
+
+/**
+ * Recursively collects all .json files under a directory, returning paths
+ * relative to that directory using forward slashes.
+ */
+async function collectJsonFiles(dir: string, prefix = ''): Promise<string[]> {
+  const entries = await fs.readdir(dir, { withFileTypes: true });
+  const results: string[] = [];
+
+  for (const entry of entries) {
+    const relPath = prefix ? `${prefix}/${entry.name}` : entry.name;
+    if (entry.isDirectory()) {
+      results.push(
+        ...(await collectJsonFiles(resolvePath(dir, entry.name), relPath)),
+      );
+    } else if (entry.isFile() && entry.name.endsWith('.json')) {
+      results.push(relPath);
+    }
+  }
+
+  return results;
+}
diff --git a/packages/cli/src/modules/translations/index.ts b/packages/cli/src/modules/translations/index.ts
index 29207fa548..7a7d33a28a 100644
--- a/packages/cli/src/modules/translations/index.ts
+++ b/packages/cli/src/modules/translations/index.ts
@@ -16,6 +16,7 @@
 import yargs from 'yargs';
 import { createCliPlugin } from '../../wiring/factory';
 import { lazy } from '../../lib/lazy';
+import { DEFAULT_MESSAGE_PATTERN } from './lib/messageFilePath';
 
 export default createCliPlugin({
   pluginId: 'translations',
@@ -33,6 +34,12 @@ export default createCliPlugin({
               description:
                 'Output directory for exported messages and manifest',
             },
+            pattern: {
+              type: 'string',
+              default: DEFAULT_MESSAGE_PATTERN,
+              description:
+                'File path pattern for message files, with {id} and {lang} placeholders',
+            },
           })
           .help()
           .parse(args);
@@ -58,6 +65,12 @@ export default createCliPlugin({
               default: 'src/translations/resources.ts',
               description: 'Output path for the generated wiring module',
             },
+            pattern: {
+              type: 'string',
+              default: DEFAULT_MESSAGE_PATTERN,
+              description:
+                'File path pattern for message files, with {id} and {lang} placeholders',
+            },
           })
           .help()
           .parse(args);
diff --git a/packages/cli/src/modules/translations/lib/messageFilePath.test.ts b/packages/cli/src/modules/translations/lib/messageFilePath.test.ts
new file mode 100644
index 0000000000..6a6f3a8873
--- /dev/null
+++ b/packages/cli/src/modules/translations/lib/messageFilePath.test.ts
@@ -0,0 +1,120 @@
+/*
+ * Copyright 2026 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import {
+  formatMessagePath,
+  createMessagePathParser,
+  messagePatternToGlob,
+  patternHasSubdirectories,
+  DEFAULT_MESSAGE_PATTERN,
+} from './messageFilePath';
+
+describe('messageFilePath', () => {
+  describe('formatMessagePath', () => {
+    it('formats the default pattern', () => {
+      expect(formatMessagePath(DEFAULT_MESSAGE_PATTERN, 'org', 'en')).toBe(
+        'org.en.json',
+      );
+    });
+
+    it('formats with a different language', () => {
+      expect(formatMessagePath(DEFAULT_MESSAGE_PATTERN, 'catalog', 'sv')).toBe(
+        'catalog.sv.json',
+      );
+    });
+
+    it('formats a language-directory pattern', () => {
+      expect(formatMessagePath('{lang}/{id}.json', 'org', 'sv')).toBe(
+        'sv/org.json',
+      );
+    });
+
+    it('formats a pattern with lang first in filename', () => {
+      expect(formatMessagePath('{lang}.{id}.json', 'org', 'de')).toBe(
+        'de.org.json',
+      );
+    });
+  });
+
+  describe('createMessagePathParser', () => {
+    it('parses the default pattern', () => {
+      const parse = createMessagePathParser(DEFAULT_MESSAGE_PATTERN);
+      expect(parse('org.en.json')).toEqual({ id: 'org', lang: 'en' });
+    });
+
+    it('parses dotted ref IDs in the default pattern', () => {
+      const parse = createMessagePathParser(DEFAULT_MESSAGE_PATTERN);
+      expect(parse('plugin.notifications.sv.json')).toEqual({
+        id: 'plugin.notifications',
+        lang: 'sv',
+      });
+    });
+
+    it('parses a language-directory pattern', () => {
+      const parse = createMessagePathParser('{lang}/{id}.json');
+      expect(parse('sv/org.json')).toEqual({ id: 'org', lang: 'sv' });
+    });
+
+    it('returns undefined for non-matching paths', () => {
+      const parse = createMessagePathParser(DEFAULT_MESSAGE_PATTERN);
+      expect(parse('not-a-match.txt')).toBeUndefined();
+      expect(parse('dir/org.en.json')).toBeUndefined();
+    });
+
+    it('returns undefined for invalid language code', () => {
+      const parse = createMessagePathParser('{lang}/{id}.json');
+      expect(parse('123/org.json')).toBeUndefined();
+    });
+
+    it('throws on pattern missing {id}', () => {
+      expect(() => createMessagePathParser('{lang}.json')).toThrow(
+        'must contain {id}',
+      );
+    });
+
+    it('throws on pattern missing {lang}', () => {
+      expect(() => createMessagePathParser('{id}.json')).toThrow(
+        'must contain {lang}',
+      );
+    });
+
+    it('throws on pattern not ending with .json', () => {
+      expect(() => createMessagePathParser('{id}.{lang}.yaml')).toThrow(
+        'must end with .json',
+      );
+    });
+  });
+
+  describe('messagePatternToGlob', () => {
+    it('converts the default pattern', () => {
+      expect(messagePatternToGlob(DEFAULT_MESSAGE_PATTERN)).toBe('*.*.json');
+    });
+
+    it('converts a language-directory pattern', () => {
+      expect(messagePatternToGlob('{lang}/{id}.json')).toBe('*/*.json');
+    });
+  });
+
+  describe('patternHasSubdirectories', () => {
+    it('returns false for flat patterns', () => {
+      expect(patternHasSubdirectories(DEFAULT_MESSAGE_PATTERN)).toBe(false);
+    });
+
+    it('returns true for patterns with directories', () => {
+      expect(patternHasSubdirectories('{lang}/{id}.json')).toBe(true);
+    });
+  });
+});
diff --git a/packages/cli/src/modules/translations/lib/messageFilePath.ts b/packages/cli/src/modules/translations/lib/messageFilePath.ts
new file mode 100644
index 0000000000..5f84c1ad13
--- /dev/null
+++ b/packages/cli/src/modules/translations/lib/messageFilePath.ts
@@ -0,0 +1,83 @@
+/*
+ * Copyright 2026 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+// The default language for exported translation messages.
+export const DEFAULT_LANGUAGE = 'en';
+
+// Default file path pattern for translation message files.
+// Supported placeholders: {id} (ref ID) and {lang} (language code).
+export const DEFAULT_MESSAGE_PATTERN = '{id}.{lang}.json';
+
+/** Formats a message file pattern into a concrete relative path. */
+export function formatMessagePath(
+  pattern: string,
+  id: string,
+  lang: string,
+): string {
+  return pattern.replace(/\{id\}/g, id).replace(/\{lang\}/g, lang);
+}
+
+/** Creates a parser that extracts id and lang from a relative file path. */
+export function createMessagePathParser(
+  pattern: string,
+): (relativePath: string) => { id: string; lang: string } | undefined {
+  validatePattern(pattern);
+
+  // Build a regex from the pattern by escaping special chars and replacing
+  // {id} and {lang} with named capture groups.
+  const escaped = pattern
+    .replace(/[.*+?^${}()|[\]\\]/g, '\\$&')
+    .replace(/\\{id\\}/g, '(?<id>[^/]+)')
+    .replace(/\\{lang\\}/g, '(?<lang>[a-z]{2})');
+
+  const regex = new RegExp(`^${escaped}$`);
+
+  return (relPath: string) => {
+    const match = relPath.match(regex);
+    if (!match?.groups) {
+      return undefined;
+    }
+    return { id: match.groups.id, lang: match.groups.lang };
+  };
+}
+
+/** Converts a message pattern into a glob string for discovering files. */
+export function messagePatternToGlob(pattern: string): string {
+  return pattern.replace(/\{id\}/g, '*').replace(/\{lang\}/g, '*');
+}
+
+/** Returns whether the pattern produces paths with subdirectories. */
+export function patternHasSubdirectories(pattern: string): boolean {
+  return pattern.includes('/');
+}
+
+function validatePattern(pattern: string) {
+  if (!pattern.includes('{id}')) {
+    throw new Error(
+      `Invalid message file pattern: must contain {id} placeholder. Got: ${pattern}`,
+    );
+  }
+  if (!pattern.includes('{lang}')) {
+    throw new Error(
+      `Invalid message file pattern: must contain {lang} placeholder. Got: ${pattern}`,
+    );
+  }
+  if (!pattern.endsWith('.json')) {
+    throw new Error(
+      `Invalid message file pattern: must end with .json. Got: ${pattern}`,
+    );
+  }
+}