diff --git a/app-config.yaml b/app-config.yaml
index 38efb3bb87..b84b5de2f2 100644
--- a/app-config.yaml
+++ b/app-config.yaml
@@ -196,6 +196,7 @@ integrations:
 catalog:
   import:
     entityFilename: catalog-info.yaml
+    pullRequestBranchName: backstage-integration
   rules:
     - allow:
         - Component
diff --git a/packages/create-app/templates/default-app/app-config.yaml.hbs b/packages/create-app/templates/default-app/app-config.yaml.hbs
index 380c7c5152..46e2ecbb05 100644
--- a/packages/create-app/templates/default-app/app-config.yaml.hbs
+++ b/packages/create-app/templates/default-app/app-config.yaml.hbs
@@ -82,6 +82,7 @@ scaffolder:
 catalog:
   import:
     entityFilename: catalog-info.yaml
+    pullRequestBranchName: backstage-integration
   rules:
     - allow: [Component, System, API, Group, User, Resource, Location]
   locations:
diff --git a/plugins/catalog-import/config.d.ts b/plugins/catalog-import/config.d.ts
index b5c5edb89a..0cc49e418b 100644
--- a/plugins/catalog-import/config.d.ts
+++ b/plugins/catalog-import/config.d.ts
@@ -28,6 +28,13 @@ export interface Config {
        * @visibility frontend
        */
       entityFilename?: string;
+      /**
+       * A branch name used in pull request when registering existing component via UI
+       * Valid git refname required, see: https://git-scm.com/docs/git-check-ref-format
+       * Defaults to "backstage-integration"
+       * @visibility frontend
+       */
+      pullRequestBranchName?: string;
     };
   };
 }
diff --git a/plugins/catalog-import/src/api/CatalogImportClient.ts b/plugins/catalog-import/src/api/CatalogImportClient.ts
index 1b84fba12f..218814d2fb 100644
--- a/plugins/catalog-import/src/api/CatalogImportClient.ts
+++ b/plugins/catalog-import/src/api/CatalogImportClient.ts
@@ -303,7 +303,9 @@ the component will become available.\n\nFor more information, read an \
       baseUrl: githubIntegrationConfig.apiBaseUrl,
     });
 
-    const branchName = 'backstage-integration';
+    const branchName =
+      this.configApi.getOptionalString('catalog.pullRequestBranchName') ??
+      'backstage-integration';
     const fileName =
       this.configApi.getOptionalString('catalog.import.entityFilename') ??
       'catalog-info.yaml';