diff --git a/.changeset/gentle-elephants-fold.md b/.changeset/gentle-elephants-fold.md
new file mode 100644
index 0000000000..480ee41e7a
--- /dev/null
+++ b/.changeset/gentle-elephants-fold.md
@@ -0,0 +1,20 @@
+---
+'@backstage/plugin-catalog': minor
+---
+
+The catalog plugin no longer implements the experimental reconfiguration API. The create button title can now instead be configured using the new experimental internationalization API, via the `catalogTranslationRef` exported at `/alpha`. For example:
+
+```ts
+import { catalogTranslationRef } from '@backstage/plugin-catalog/alpha';
+
+const app = createApp({
+  __experimentalTranslations: {
+    resources: [
+      createTranslationMessages({
+        ref: catalogTranslationRef,
+        catalog_page_create_button_title: 'Create Software',
+      }),
+    ],
+  },
+});
+```
diff --git a/plugins/catalog/alpha-api-report.md b/plugins/catalog/alpha-api-report.md
new file mode 100644
index 0000000000..27de408f86
--- /dev/null
+++ b/plugins/catalog/alpha-api-report.md
@@ -0,0 +1,18 @@
+## API Report File for "@backstage/plugin-catalog"
+
+> Do not edit this file. It is a report generated by [API Extractor](https://api-extractor.com/).
+
+```ts
+import { TranslationRef } from '@backstage/core-plugin-api/alpha';
+
+// @alpha (undocumented)
+export const catalogTranslationRef: TranslationRef<
+  'catalog',
+  {
+    readonly catalog_page_title: '{{orgName}} Catalog';
+    readonly catalog_page_create_button_title: 'Create';
+  }
+>;
+
+// (No @packageDocumentation comment for this package)
+```
diff --git a/plugins/catalog/api-report.md b/plugins/catalog/api-report.md
index c8956dcbe8..8173c395ba 100644
--- a/plugins/catalog/api-report.md
+++ b/plugins/catalog/api-report.md
@@ -117,8 +117,7 @@ export const catalogPlugin: BackstagePlugin<
       },
       true
     >;
-  },
-  CatalogInputPluginOptions
+  }
 >;
 
 // @public (undocumented)
diff --git a/plugins/catalog/package.json b/plugins/catalog/package.json
index 10a9eaf35e..dc03fb7b86 100644
--- a/plugins/catalog/package.json
+++ b/plugins/catalog/package.json
@@ -6,9 +6,22 @@
   "types": "src/index.ts",
   "license": "Apache-2.0",
   "publishConfig": {
-    "access": "public",
-    "main": "dist/index.esm.js",
-    "types": "dist/index.d.ts"
+    "access": "public"
+  },
+  "exports": {
+    ".": "./src/index.ts",
+    "./alpha": "./src/alpha.ts",
+    "./package.json": "./package.json"
+  },
+  "typesVersions": {
+    "*": {
+      "alpha": [
+        "src/alpha.ts"
+      ],
+      "package.json": [
+        "package.json"
+      ]
+    }
   },
   "backstage": {
     "role": "frontend-plugin"
diff --git a/plugins/catalog/src/alpha.ts b/plugins/catalog/src/alpha.ts
new file mode 100644
index 0000000000..3509c1fb7f
--- /dev/null
+++ b/plugins/catalog/src/alpha.ts
@@ -0,0 +1,17 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export * from './translation';
diff --git a/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.test.tsx b/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.test.tsx
index f31d3baf39..b7d3ca3ed8 100644
--- a/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.test.tsx
+++ b/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.test.tsx
@@ -29,7 +29,6 @@ import {
   MockStarredEntitiesApi,
   starredEntitiesApiRef,
 } from '@backstage/plugin-catalog-react';
-import { MockPluginProvider } from '@backstage/test-utils/alpha';
 import {
   mockBreakpoint,
   MockStorageApi,
@@ -133,7 +132,7 @@ describe('DefaultCatalogPage', () => {
           [starredEntitiesApiRef, new MockStarredEntitiesApi()],
         ]}
       >
-        <MockPluginProvider>{children}</MockPluginProvider>
+        {children}
       </TestApiProvider>,
       {
         mountedRoutes: {
diff --git a/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.tsx b/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.tsx
index 04f39ee66c..fb9b282d57 100644
--- a/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.tsx
+++ b/plugins/catalog/src/components/CatalogPage/DefaultCatalogPage.tsx
@@ -41,7 +41,8 @@ import {
 import React, { ReactNode } from 'react';
 import { createComponentRouteRef } from '../../routes';
 import { CatalogTable, CatalogTableRow } from '../CatalogTable';
-import { useCatalogPluginOptions } from '../../options';
+import { catalogTranslationRef } from '../../translation';
+import { useTranslationRef } from '@backstage/core-plugin-api/alpha';
 
 /**
  * Props for root catalog pages.
@@ -71,15 +72,14 @@ export function DefaultCatalogPage(props: DefaultCatalogPageProps) {
   const orgName =
     useApi(configApiRef).getOptionalString('organization.name') ?? 'Backstage';
   const createComponentLink = useRouteRef(createComponentRouteRef);
-
-  const { createButtonTitle } = useCatalogPluginOptions();
+  const { t } = useTranslationRef(catalogTranslationRef);
 
   return (
-    <PageWithHeader title={`${orgName} Catalog`} themeId="home">
+    <PageWithHeader title={t('catalog_page_title', { orgName })} themeId="home">
       <Content>
         <ContentHeader title="">
           <CreateButton
-            title={createButtonTitle}
+            title={t('catalog_page_create_button_title')}
             to={createComponentLink && createComponentLink()}
           />
           <SupportButton>All your software catalog entities</SupportButton>
diff --git a/plugins/catalog/src/plugin.ts b/plugins/catalog/src/plugin.ts
index 711f52767a..3410984ec3 100644
--- a/plugins/catalog/src/plugin.ts
+++ b/plugins/catalog/src/plugin.ts
@@ -52,7 +52,6 @@ import { HasSystemsCardProps } from './components/HasSystemsCard';
 import { RelatedEntitiesCardProps } from './components/RelatedEntitiesCard';
 import { CatalogSearchResultListItemProps } from './components/CatalogSearchResultListItem';
 import { rootRouteRef } from './routes';
-import { CatalogInputPluginOptions, CatalogPluginOptions } from './options';
 
 /** @public */
 export const catalogPlugin = createPlugin({
@@ -83,14 +82,6 @@ export const catalogPlugin = createPlugin({
     viewTechDoc: viewTechDocRouteRef,
     createFromTemplate: createFromTemplateRouteRef,
   },
-  __experimentalConfigure(
-    options?: CatalogInputPluginOptions,
-  ): CatalogPluginOptions {
-    const defaultOptions = {
-      createButtonTitle: 'Create',
-    };
-    return { ...defaultOptions, ...options };
-  },
 });
 
 /** @public */
diff --git a/plugins/catalog/src/options.ts b/plugins/catalog/src/translation.ts
similarity index 61%
rename from plugins/catalog/src/options.ts
rename to plugins/catalog/src/translation.ts
index 4ea6449a4b..2d1e3f2c8a 100644
--- a/plugins/catalog/src/options.ts
+++ b/plugins/catalog/src/translation.ts
@@ -1,5 +1,5 @@
 /*
- * Copyright 2020 The Backstage Authors
+ * Copyright 2023 The Backstage Authors
  *
  * Licensed under the Apache License, Version 2.0 (the "License");
  * you may not use this file except in compliance with the License.
@@ -14,16 +14,13 @@
  * limitations under the License.
  */
 
-import { usePluginOptions } from '@backstage/core-plugin-api/alpha';
+import { createTranslationRef } from '@backstage/core-plugin-api/alpha';
 
-export type CatalogPluginOptions = {
-  createButtonTitle: string;
-};
-
-/** @ignore */
-export type CatalogInputPluginOptions = {
-  createButtonTitle: string;
-};
-
-export const useCatalogPluginOptions = () =>
-  usePluginOptions<CatalogPluginOptions>();
+/** @alpha */
+export const catalogTranslationRef = createTranslationRef({
+  id: 'catalog',
+  messages: {
+    catalog_page_title: `{{orgName}} Catalog`,
+    catalog_page_create_button_title: 'Create',
+  },
+});