diff --git a/packages/app/src/App.tsx b/packages/app/src/App.tsx
index 9e9ca1edd0..d4d0cc0490 100644
--- a/packages/app/src/App.tsx
+++ b/packages/app/src/App.tsx
@@ -19,25 +19,20 @@ import {
   AlertDisplay,
   OAuthRequestDialog,
   SignInPage,
-  useApi,
-  configApiRef,
 } from '@backstage/core';
 import React, { FC } from 'react';
 import Root from './components/Root';
 import * as plugins from './plugins';
 import { apis } from './apis';
 import { hot } from 'react-hot-loader/root';
+import { providers } from './authProviders';
 
 const app = createApp({
   apis,
   plugins: Object.values(plugins),
   components: {
     SignInPage: props => {
-      const configApi = useApi(configApiRef);
-      const providersConfig = configApi.getOptionalConfig('auth.providers');
-      const providers = providersConfig?.keys() ?? [];
-
-      return <SignInPage {...props} providers={['guest', ...providers]} />;
+      return <SignInPage {...props} providers={providers} />;
     },
   },
 });
diff --git a/packages/app/src/authProviders.ts b/packages/app/src/authProviders.ts
new file mode 100644
index 0000000000..d95848e014
--- /dev/null
+++ b/packages/app/src/authProviders.ts
@@ -0,0 +1,64 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import {
+  googleAuthApiRef,
+  gitlabAuthApiRef,
+  oktaAuthApiRef,
+  githubAuthApiRef,
+  commonProvider,
+  customProvider,
+  guestProvider,
+} from '@backstage/core';
+
+export const providers = [
+  {
+    id: 'google-auth-provider',
+    title: 'Google',
+    message: 'Sign In using Google',
+    apiRef: googleAuthApiRef,
+    provider: commonProvider,
+  },
+  {
+    id: 'gitlab-auth-provider',
+    title: 'Gitlab',
+    message: 'Sign In using Gitlab',
+    apiRef: gitlabAuthApiRef,
+    provider: commonProvider,
+  },
+  {
+    id: 'github-auth-provider',
+    title: 'Github',
+    message: 'Sign In using Github',
+    apiRef: githubAuthApiRef,
+    provider: commonProvider,
+  },
+  {
+    id: 'okta-auth-provider',
+    title: 'Okta',
+    message: 'Sign In using Okta',
+    apiRef: oktaAuthApiRef,
+    provider: commonProvider,
+  },
+  {
+    id: 'guest-provider',
+    provider: guestProvider,
+  },
+  {
+    id: 'custom-provider',
+    provider: customProvider,
+  },
+];
diff --git a/packages/core/src/layout/SignInPage/SignInPage.tsx b/packages/core/src/layout/SignInPage/SignInPage.tsx
index 8a1191f442..e07e6490ae 100644
--- a/packages/core/src/layout/SignInPage/SignInPage.tsx
+++ b/packages/core/src/layout/SignInPage/SignInPage.tsx
@@ -21,11 +21,12 @@ import { Content } from '../Content/Content';
 import { ContentHeader } from '../ContentHeader/ContentHeader';
 import { Grid } from '@material-ui/core';
 import { SignInPageProps, useApi, configApiRef } from '@backstage/core-api';
-import { useSignInProviders, SignInProviderId } from './providers';
+import { useSignInProviders } from './providers';
+import { SignInProviderConfig } from './types';
 import { Progress } from '../../components/Progress';
 
 export type Props = SignInPageProps & {
-  providers: SignInProviderId[];
+  providers: SignInProviderConfig[];
 };
 
 export const SignInPage: FC<Props> = ({ onResult, providers }) => {
diff --git a/packages/core/src/layout/SignInPage/commonProvider.tsx b/packages/core/src/layout/SignInPage/commonProvider.tsx
new file mode 100644
index 0000000000..da0247fd6f
--- /dev/null
+++ b/packages/core/src/layout/SignInPage/commonProvider.tsx
@@ -0,0 +1,94 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import React from 'react';
+import { Grid, Typography, Button } from '@material-ui/core';
+import { InfoCard } from '../InfoCard/InfoCard';
+import {
+  ProviderComponent,
+  ProviderLoader,
+  SignInProvider,
+  CommonSignInConfig,
+} from './types';
+import { useApi, errorApiRef } from '@backstage/core-api';
+
+const Component: ProviderComponent = ({ provider, onResult }) => {
+  const { apiRef, title, message } = provider as CommonSignInConfig;
+  const authApi = useApi(apiRef);
+  const errorApi = useApi(errorApiRef);
+
+  const handleLogin = async () => {
+    try {
+      const identity = await authApi.getBackstageIdentity({
+        instantPopup: true,
+      });
+
+      const profile = await authApi.getProfile();
+      onResult({
+        userId: identity!.id,
+        profile: profile!,
+        getIdToken: () => {
+          return authApi.getBackstageIdentity().then(i => i!.idToken);
+        },
+        logout: async () => {
+          await authApi.logout();
+        },
+      });
+    } catch (error) {
+      errorApi.post(error);
+    }
+  };
+
+  return (
+    <Grid item>
+      <InfoCard
+        title={title}
+        actions={
+          <Button color="primary" variant="outlined" onClick={handleLogin}>
+            Sign In
+          </Button>
+        }
+      >
+        <Typography variant="body1">{message}</Typography>
+      </InfoCard>
+    </Grid>
+  );
+};
+
+const loader: ProviderLoader = async (apis, apiRef) => {
+  const authApi = apis.get(apiRef)!;
+
+  const identity = await authApi.getBackstageIdentity({
+    optional: true,
+  });
+
+  if (!identity) {
+    return undefined;
+  }
+
+  const profile = await authApi.getProfile();
+
+  return {
+    userId: identity.id,
+    profile: profile!,
+    getIdToken: () => authApi.getBackstageIdentity().then(i => i!.idToken),
+    logout: async () => {
+      await authApi.logout();
+    },
+  };
+};
+
+export const commonProvider: SignInProvider = { Component, loader };
diff --git a/packages/core/src/layout/SignInPage/index.ts b/packages/core/src/layout/SignInPage/index.ts
index 49f55aefc5..e58d6a85df 100644
--- a/packages/core/src/layout/SignInPage/index.ts
+++ b/packages/core/src/layout/SignInPage/index.ts
@@ -15,3 +15,6 @@
  */
 
 export { SignInPage } from './SignInPage';
+export { commonProvider } from './commonProvider';
+export { guestProvider } from './guestProvider';
+export { customProvider } from './customProvider';
diff --git a/packages/core/src/layout/SignInPage/providers.tsx b/packages/core/src/layout/SignInPage/providers.tsx
index 1eab51e3ee..9ab742b516 100644
--- a/packages/core/src/layout/SignInPage/providers.tsx
+++ b/packages/core/src/layout/SignInPage/providers.tsx
@@ -15,12 +15,6 @@
  */
 
 import React, { useLayoutEffect, useState, useMemo, useCallback } from 'react';
-import { guestProvider } from './guestProvider';
-import { googleProvider } from './googleProvider';
-import { customProvider } from './customProvider';
-import { gitlabProvider } from './gitlabProvider';
-import { oktaProvider } from './oktaProvider';
-import { githubProvider } from './githubProvider';
 import {
   SignInPageProps,
   SignInResult,
@@ -28,24 +22,12 @@ import {
   useApiHolder,
   errorApiRef,
 } from '@backstage/core-api';
-import { SignInProvider } from './types';
+import { SignInProviderConfig, CommonSignInConfig } from './types';
 
 const PROVIDER_STORAGE_KEY = '@backstage/core:SignInPage:provider';
 
-// Separate list here to avoid exporting internal types
-export type SignInProviderId = 'guest' | string;
-
-const signInProviders: { [id in SignInProviderId]: SignInProvider } = {
-  guest: guestProvider,
-  google: googleProvider,
-  gitlab: gitlabProvider,
-  oauth2: customProvider,
-  okta: oktaProvider,
-  github: githubProvider,
-};
-
 export const useSignInProviders = (
-  providers: SignInProviderId[],
+  providers: SignInProviderConfig[],
   onResult: SignInPageProps['onResult'],
 ) => {
   const errorApi = useApi(errorApiRef);
@@ -74,25 +56,29 @@ export const useSignInProviders = (
     }
 
     // We can't use storageApi here, as it might have a dependency on the IdentityApi
-    const selectedProvider = localStorage.getItem(
+    const selectedProviderId = localStorage.getItem(
       PROVIDER_STORAGE_KEY,
-    ) as SignInProviderId;
+    ) as string;
 
     // No provider selected, let the user pick one
-    if (selectedProvider === null) {
+    if (selectedProviderId === null) {
       setLoading(false);
       return undefined;
     }
 
-    const provider = signInProviders[selectedProvider];
-    if (!provider) {
+    const config = providers.find(
+      provider => provider.id === selectedProviderId,
+    );
+    if (!config) {
       setLoading(false);
       return undefined;
     }
 
     let didCancel = false;
-    provider
-      .loader(apiHolder)
+    const { apiRef } = config as CommonSignInConfig;
+
+    config.provider
+      .loader(apiHolder, apiRef)
       .then(result => {
         if (didCancel) {
           return;
@@ -119,20 +105,22 @@ export const useSignInProviders = (
   // This renders all available sign-in providers
   const elements = useMemo(
     () =>
-      providers.map(providerId => {
-        const provider = signInProviders[providerId];
-        if (!provider) {
-          throw new Error(`Unknown sign-in provider: ${providerId}`);
-        }
-        const { Component } = provider;
+      providers.map(config => {
+        const { Component } = config.provider;
 
         const handleResult = (result: SignInResult) => {
-          localStorage.setItem(PROVIDER_STORAGE_KEY, providerId);
+          localStorage.setItem(PROVIDER_STORAGE_KEY, config.id);
 
           handleWrappedResult(result);
         };
 
-        return <Component key={providerId} onResult={handleResult} />;
+        return (
+          <Component
+            key={config.id}
+            provider={config}
+            onResult={handleResult}
+          />
+        );
       }),
     [providers, handleWrappedResult],
   );
diff --git a/packages/core/src/layout/SignInPage/types.ts b/packages/core/src/layout/SignInPage/types.ts
index e13cda5ddd..089ebac823 100644
--- a/packages/core/src/layout/SignInPage/types.ts
+++ b/packages/core/src/layout/SignInPage/types.ts
@@ -15,12 +15,46 @@
  */
 
 import { ComponentType } from 'react';
-import { SignInPageProps, SignInResult, ApiHolder } from '@backstage/core-api';
+import {
+  SignInPageProps,
+  SignInResult,
+  ApiHolder,
+  ApiRef,
+  OAuthApi,
+  ProfileInfoApi,
+  BackstageIdentityApi,
+  SessionStateApi,
+  OpenIdConnectApi,
+} from '@backstage/core-api';
 
-export type ProviderComponent = ComponentType<SignInPageProps>;
+export type SignInConfig = {
+  id: string;
+  provider: SignInProvider;
+};
+
+export type CommonSignInConfig = SignInConfig & {
+  title: string;
+  message: string;
+  apiRef: ApiRef<
+    OAuthApi &
+      ProfileInfoApi &
+      BackstageIdentityApi &
+      SessionStateApi &
+      OpenIdConnectApi
+  >;
+};
+
+export type SignInProviderConfig = SignInConfig | CommonSignInConfig;
+
+export type ProviderComponent = ComponentType<
+  SignInPageProps & { provider: SignInProviderConfig }
+>;
 
 export type ProviderLoader = (
   apis: ApiHolder,
+  apiRef: ApiRef<
+    OAuthApi & ProfileInfoApi & BackstageIdentityApi & SessionStateApi
+  >,
 ) => Promise<SignInResult | undefined>;
 
 export type SignInProvider = {