diff --git a/.changeset/eager-toes-rest.md b/.changeset/eager-toes-rest.md
new file mode 100644
index 0000000000..ce9764574c
--- /dev/null
+++ b/.changeset/eager-toes-rest.md
@@ -0,0 +1,8 @@
+---
+'@backstage/core-plugin-api': patch
+'@backstage/core-app-api': patch
+'@backstage/frontend-plugin-api': patch
+'@backstage/frontend-app-api': patch
+---
+
+Add optional `description` field to plugin-level feature flags.
diff --git a/docs/plugins/feature-flags.md b/docs/plugins/feature-flags.md
index e9e000df0d..2d0e34ba4b 100644
--- a/docs/plugins/feature-flags.md
+++ b/docs/plugins/feature-flags.md
@@ -19,11 +19,18 @@ import { createPlugin } from '@backstage/core-plugin-api';
 
 export const examplePlugin = createPlugin({
   // ...
-  featureFlags: [{ name: 'show-example-feature' }],
+  featureFlags: [
+    {
+      name: 'show-example-feature',
+      description: 'Enables the new beta dashboard view',
+    },
+  ],
   // ...
 });
 ```
 
+Note that the `description` property is optional. If not provided, the default "Registered in {pluginId} plugin" message is shown.
+
 ### In the application
 
 Defining a feature flag in the application is done by adding feature flags in `featureFlags` array in the
diff --git a/packages/core-app-api/src/app/AppManager.tsx b/packages/core-app-api/src/app/AppManager.tsx
index e1a83a79b7..4f0d2b2d4d 100644
--- a/packages/core-app-api/src/app/AppManager.tsx
+++ b/packages/core-app-api/src/app/AppManager.tsx
@@ -341,6 +341,7 @@ DEPRECATION WARNING: React Router Beta is deprecated and support for it will be
               for (const flag of plugin.getFeatureFlags()) {
                 featureFlagsApi.registerFlag({
                   name: flag.name,
+                  description: flag.description,
                   pluginId: plugin.getId(),
                 });
               }
diff --git a/packages/core-plugin-api/report.api.md b/packages/core-plugin-api/report.api.md
index 41887f7e63..654bbe94d1 100644
--- a/packages/core-plugin-api/report.api.md
+++ b/packages/core-plugin-api/report.api.md
@@ -500,6 +500,7 @@ export type PluginConfig<
 // @public
 export type PluginFeatureFlagConfig = {
   name: string;
+  description?: string;
 };
 
 export { ProfileInfo };
diff --git a/packages/core-plugin-api/src/plugin/types.ts b/packages/core-plugin-api/src/plugin/types.ts
index 3ba7706e16..057f493530 100644
--- a/packages/core-plugin-api/src/plugin/types.ts
+++ b/packages/core-plugin-api/src/plugin/types.ts
@@ -73,6 +73,8 @@ export type BackstagePlugin<
 export type PluginFeatureFlagConfig = {
   /** Feature flag name */
   name: string;
+  /** Feature flag description */
+  description?: string;
 };
 
 /**
diff --git a/packages/frontend-app-api/src/wiring/createSpecializedApp.test.tsx b/packages/frontend-app-api/src/wiring/createSpecializedApp.test.tsx
index e21befc80e..51c31aca25 100644
--- a/packages/frontend-app-api/src/wiring/createSpecializedApp.test.tsx
+++ b/packages/frontend-app-api/src/wiring/createSpecializedApp.test.tsx
@@ -103,7 +103,10 @@ describe('createSpecializedApp', () => {
       features: [
         createFrontendPlugin({
           pluginId: 'test',
-          featureFlags: [{ name: 'a' }, { name: 'b' }],
+          featureFlags: [
+            { name: 'a' },
+            { name: 'b', description: 'Feature B description' },
+          ],
           extensions: [
             createExtension({
               attachTo: { id: 'root', input: 'app' },
@@ -146,6 +149,11 @@ describe('createSpecializedApp', () => {
 
     expect(screen.getByText('flags:test=a,test=b')).toBeInTheDocument();
 
+    expect(flags).toEqual([
+      { name: 'a', pluginId: 'test' },
+      { name: 'b', pluginId: 'test', description: 'Feature B description' },
+    ]);
+
     expect(app.apis).toMatchInlineSnapshot(`
       ApiResolver {
         "apis": Map {
diff --git a/packages/frontend-app-api/src/wiring/createSpecializedApp.tsx b/packages/frontend-app-api/src/wiring/createSpecializedApp.tsx
index 680ba6dce5..fda00b70b1 100644
--- a/packages/frontend-app-api/src/wiring/createSpecializedApp.tsx
+++ b/packages/frontend-app-api/src/wiring/createSpecializedApp.tsx
@@ -346,6 +346,7 @@ export function createSpecializedApp(options?: CreateSpecializedAppOptions): {
         OpaqueFrontendPlugin.toInternal(feature).featureFlags.forEach(flag =>
           featureFlagApi.registerFlag({
             name: flag.name,
+            description: flag.description,
             pluginId: feature.id,
           }),
         );
@@ -354,6 +355,7 @@ export function createSpecializedApp(options?: CreateSpecializedAppOptions): {
         toInternalFrontendModule(feature).featureFlags.forEach(flag =>
           featureFlagApi.registerFlag({
             name: flag.name,
+            description: flag.description,
             pluginId: feature.pluginId,
           }),
         );
diff --git a/packages/frontend-plugin-api/report.api.md b/packages/frontend-plugin-api/report.api.md
index d925be726f..4624e68dda 100644
--- a/packages/frontend-plugin-api/report.api.md
+++ b/packages/frontend-plugin-api/report.api.md
@@ -1279,6 +1279,7 @@ export type FeatureFlag = {
 // @public
 export type FeatureFlagConfig = {
   name: string;
+  description?: string;
 };
 
 // @public
diff --git a/packages/frontend-plugin-api/src/wiring/types.ts b/packages/frontend-plugin-api/src/wiring/types.ts
index d462803820..39f0c5b03c 100644
--- a/packages/frontend-plugin-api/src/wiring/types.ts
+++ b/packages/frontend-plugin-api/src/wiring/types.ts
@@ -29,6 +29,8 @@ import { FrontendPlugin } from './createFrontendPlugin';
 export type FeatureFlagConfig = {
   /** Feature flag name */
   name: string;
+  /** Feature flag description */
+  description?: string;
 };
 
 /** @public */