diff --git a/plugins/catalog-import/src/components/ImportInfoCard/ImportInfoCard.tsx b/plugins/catalog-import/src/components/ImportInfoCard/ImportInfoCard.tsx
index ef72f79c8a..4d78542e60 100644
--- a/plugins/catalog-import/src/components/ImportInfoCard/ImportInfoCard.tsx
+++ b/plugins/catalog-import/src/components/ImportInfoCard/ImportInfoCard.tsx
@@ -20,7 +20,15 @@ import { Chip, Typography } from '@material-ui/core';
 import React from 'react';
 import { catalogImportApiRef } from '../../api';
 
-export const ImportInfoCard = () => {
+type Props = {
+  exampleLocationUrl?: string;
+  exampleRepositoryUrl?: string;
+};
+
+export const ImportInfoCard = ({
+  exampleLocationUrl = 'https://github.com/backstage/backstage/blob/master/catalog-info.yaml',
+  exampleRepositoryUrl = 'https://github.com/backstage/backstage',
+}: Props) => {
   const configApi = useApi(configApiRef);
   const appTitle = configApi.getOptional('app.title') || 'Backstage';
   const catalogImportApi = useApi(catalogImportApiRef);
@@ -45,10 +53,7 @@ export const ImportInfoCard = () => {
       </Typography>
       <Typography variant="h6">Link to an existing entity file</Typography>
       <Typography variant="subtitle2" color="textSecondary" paragraph>
-        Example:{' '}
-        <code>
-          https://github.com/backstage/backstage/blob/master/catalog-info.yaml
-        </code>
+        Example: <code>{exampleLocationUrl}</code>
       </Typography>
       <Typography variant="body2" paragraph>
         The wizard analyzes the file, previews the entities, and adds them to
@@ -61,7 +66,7 @@ export const ImportInfoCard = () => {
             <Chip label="GitHub only" variant="outlined" size="small" />
           </Typography>
           <Typography variant="subtitle2" color="textSecondary" paragraph>
-            Example: <code>https://github.com/backstage/backstage</code>
+            Example: <code>{exampleRepositoryUrl}</code>
           </Typography>
           <Typography variant="body2" paragraph>
             The wizard discovers all <code>{catalogFilename}</code> files in the
diff --git a/plugins/catalog-import/src/components/StepInitAnalyzeUrl/StepInitAnalyzeUrl.tsx b/plugins/catalog-import/src/components/StepInitAnalyzeUrl/StepInitAnalyzeUrl.tsx
index 63f3c10fe3..83377d6b2f 100644
--- a/plugins/catalog-import/src/components/StepInitAnalyzeUrl/StepInitAnalyzeUrl.tsx
+++ b/plugins/catalog-import/src/components/StepInitAnalyzeUrl/StepInitAnalyzeUrl.tsx
@@ -36,6 +36,7 @@ type Props = {
   ) => void;
   disablePullRequest?: boolean;
   analysisUrl?: string;
+  exampleLocationUrl?: string;
 };
 
 /**
@@ -49,6 +50,7 @@ export const StepInitAnalyzeUrl = ({
   onAnalysis,
   analysisUrl = '',
   disablePullRequest = false,
+  exampleLocationUrl = 'https://github.com/backstage/backstage/blob/master/catalog-info.yaml',
 }: Props) => {
   const errorApi = useApi(errorApiRef);
   const catalogImportApi = useApi(catalogImportApiRef);
@@ -138,7 +140,7 @@ export const StepInitAnalyzeUrl = ({
         fullWidth
         id="url"
         label="Repository URL"
-        placeholder="https://github.com/backstage/backstage/blob/master/catalog-info.yaml"
+        placeholder={exampleLocationUrl}
         helperText="Enter the full path to your entity file to start tracking your component"
         margin="normal"
         variant="outlined"