diff --git a/.changeset/silly-kiwis-destroy.md b/.changeset/silly-kiwis-destroy.md
new file mode 100644
index 0000000000..31bdf4560b
--- /dev/null
+++ b/.changeset/silly-kiwis-destroy.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-events-backend': patch
+---
+
+Cleaning up event subscriptions after the max age window
diff --git a/plugins/events-backend/src/service/hub/DatabaseEventBusStore.ts b/plugins/events-backend/src/service/hub/DatabaseEventBusStore.ts
index 107dabfc27..6572bdbfc6 100644
--- a/plugins/events-backend/src/service/hub/DatabaseEventBusStore.ts
+++ b/plugins/events-backend/src/service/hub/DatabaseEventBusStore.ts
@@ -602,7 +602,9 @@ export class DatabaseEventBusStore implements EventBusStore {
       if (minId === null) {
         // No events left, remove all subscribers. This can happen if no events
         // are published within the max age window.
-        subscriberCount = await this.#db(TABLE_SUBSCRIPTIONS).delete();
+        subscriberCount = await this.#db(TABLE_SUBSCRIPTIONS)
+          .where('updated_at', '<', new Date(Date.now() - this.#windowMaxAge))
+          .delete();
       } else {
         subscriberCount = await this.#db(TABLE_SUBSCRIPTIONS)
           .delete()