diff --git a/.changeset/forty-pumpkins-agree.md b/.changeset/forty-pumpkins-agree.md
new file mode 100644
index 0000000000..2d8892c862
--- /dev/null
+++ b/.changeset/forty-pumpkins-agree.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-scaffolder-backend': patch
+---
+
+The apiBaseUrl setting for Bitbucket Server integrations will now be used when it is set. Otherwise, it will default back to the host setting.
diff --git a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts
index 33fa51af1b..25ba11d7fb 100644
--- a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts
+++ b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts
@@ -170,4 +170,59 @@ describe('Bitbucket Publisher', () => {
       });
     });
   });
+
+  it('should use apiBaseUrl to create the repository if it is set', async () => {
+    server.use(
+      rest.post(
+        'https://bitbucket.mycompany.com/bitbucket/rest/api/1.0/projects/project/repos',
+        (_, res, ctx) =>
+          res(
+            ctx.status(201),
+            ctx.set('Content-Type', 'application/json'),
+            ctx.json({
+              links: {
+                self: [
+                  {
+                    href:
+                      'https://bitbucket.mycompany.com/bitbucket/projects/project/repos/repo',
+                  },
+                ],
+                clone: [
+                  {
+                    name: 'http',
+                    href:
+                      'https://bitbucket.mycompany.com/bitbucket/scm/project/repo',
+                  },
+                ],
+              },
+            }),
+          ),
+      ),
+    );
+
+    const publisher = await BitbucketPublisher.fromConfig(
+      {
+        host: 'bitbucket.mycompany.com',
+        username: 'foo',
+        token: 'fake-token',
+        apiBaseUrl: 'https://bitbucket.mycompany.com/bitbucket/rest/api/1.0',
+      },
+      { repoVisibility: 'private' },
+    );
+
+    const result = await publisher.publish({
+      values: {
+        storePath: 'https://bitbucket.mycompany.com/project/repo',
+        owner: 'bob',
+      },
+      workspacePath,
+      logger: logger,
+    });
+
+    expect(result).toEqual({
+      remoteUrl: 'https://bitbucket.mycompany.com/bitbucket/scm/project/repo',
+      catalogInfoUrl:
+        'https://bitbucket.mycompany.com/bitbucket/projects/project/repos/repo/catalog-info.yaml',
+    });
+  });
 });
diff --git a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts
index aef0625c79..922662ebe3 100644
--- a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts
+++ b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts
@@ -42,6 +42,7 @@ export class BitbucketPublisher implements PublisherBase {
       token: config.token,
       appPassword: config.appPassword,
       username: config.username,
+      apiBaseUrl: config.apiBaseUrl,
       repoVisibility,
     });
   }
@@ -52,6 +53,7 @@ export class BitbucketPublisher implements PublisherBase {
       token?: string;
       appPassword?: string;
       username?: string;
+      apiBaseUrl?: string;
       repoVisibility: RepoVisibilityOptions;
     },
   ) {}
@@ -181,10 +183,11 @@ export class BitbucketPublisher implements PublisherBase {
     };
 
     try {
-      response = await fetch(
-        `https://${this.config.host}/rest/api/1.0/projects/${project}/repos`,
-        options,
-      );
+      const baseUrl = this.config.apiBaseUrl
+        ? this.config.apiBaseUrl
+        : `https://${this.config.host}/rest/api/1.0`;
+
+      response = await fetch(`${baseUrl}/projects/${project}/repos`, options);
     } catch (e) {
       throw new Error(`Unable to create repository, ${e}`);
     }