diff --git a/.changeset/rotten-hairs-attack.md b/.changeset/rotten-hairs-attack.md
new file mode 100644
index 0000000000..aa6dabc78c
--- /dev/null
+++ b/.changeset/rotten-hairs-attack.md
@@ -0,0 +1,25 @@
+---
+'@backstage/plugin-catalog-backend': minor
+---
+
+Add support for specifying an entity `spec.type` in `catalog.rules` and `catalog.locations.rules` within the catalog configuration.
+
+For example, this enables allowing all `Template` entities with the type `website`:
+
+```diff
+  catalog:
+    rules:
+      - allow:
+          - Component
+          - API
+          - Resource
+          - System
+          - Domain
+          - Location
++     - allow:
++         - kind: Template
++           spec.type: website
+        locations:
+          - type: url
+            pattern: https://github.com/org/*\/blob/master/*.yaml
+```
diff --git a/plugins/catalog-backend/config.d.ts b/plugins/catalog-backend/config.d.ts
index 6329bcb111..a506476dbf 100644
--- a/plugins/catalog-backend/config.d.ts
+++ b/plugins/catalog-backend/config.d.ts
@@ -38,8 +38,11 @@ export interface Config {
        * Allow entities of these particular kinds.
        *
        * E.g. ["Component", "API", "Template", "Location"]
+       *
+       * You can also specify the type of the entity by using an object with `kind` and optional `spec.type` properties.
+       * E.g. [{ kind: "Component", 'spec.type': "service" }]
        */
-      allow: Array<string>;
+      allow: Array<string | { kind: string; 'spec.type'?: string }>;
       /**
        * Limit this rule to a specific location
        *
diff --git a/plugins/catalog-backend/src/ingestion/CatalogRules.test.ts b/plugins/catalog-backend/src/ingestion/CatalogRules.test.ts
index 19c231884c..a28ceb0d48 100644
--- a/plugins/catalog-backend/src/ingestion/CatalogRules.test.ts
+++ b/plugins/catalog-backend/src/ingestion/CatalogRules.test.ts
@@ -27,8 +27,14 @@ const entity = {
     kind: 'Group',
   } as Entity,
   component: {
-    kind: 'component',
+    kind: 'Component',
   } as Entity,
+  componentWithType: {
+    kind: 'Component',
+    spec: {
+      type: 'service',
+    },
+  } as unknown as Entity,
   location: {
     kind: 'Location',
   } as Entity,
@@ -164,6 +170,9 @@ describe('DefaultCatalogRulesEnforcer', () => {
       expect(enforcer.isAllowed(entity.user, location.x)).toBe(false);
       expect(enforcer.isAllowed(entity.group, location.y)).toBe(false);
       expect(enforcer.isAllowed(entity.component, location.z)).toBe(true);
+      expect(enforcer.isAllowed(entity.componentWithType, location.z)).toBe(
+        true,
+      );
       expect(enforcer.isAllowed(entity.location, location.z)).toBe(true);
     });
 
@@ -268,6 +277,33 @@ describe('DefaultCatalogRulesEnforcer', () => {
     });
   });
 
+  it('should only allow components with a specific type', () => {
+    const enforcer = DefaultCatalogRulesEnforcer.fromConfig(
+      new ConfigReader({
+        catalog: {
+          rules: [
+            {
+              allow: [{ kind: 'Component', 'spec.type': 'service' }],
+              locations: [{ type: 'url', pattern: 'https://github.com/b/**' }],
+            },
+          ],
+        },
+      }),
+    );
+
+    expect(enforcer.isAllowed(entity.component, location.w)).toBe(false);
+    expect(enforcer.isAllowed(entity.component, location.y)).toBe(false);
+    expect(enforcer.isAllowed(entity.component, location.z)).toBe(false);
+
+    expect(enforcer.isAllowed(entity.componentWithType, location.w)).toBe(true);
+    expect(enforcer.isAllowed(entity.componentWithType, location.y)).toBe(
+      false,
+    );
+    expect(enforcer.isAllowed(entity.componentWithType, location.z)).toBe(
+      false,
+    );
+  });
+
   it('should allow locations with a hidden folder', () => {
     const enforcer = DefaultCatalogRulesEnforcer.fromConfig(
       new ConfigReader({
diff --git a/plugins/catalog-backend/src/ingestion/CatalogRules.ts b/plugins/catalog-backend/src/ingestion/CatalogRules.ts
index 8fb237df30..15e620a443 100644
--- a/plugins/catalog-backend/src/ingestion/CatalogRules.ts
+++ b/plugins/catalog-backend/src/ingestion/CatalogRules.ts
@@ -19,6 +19,7 @@ import { Entity } from '@backstage/catalog-model';
 import path from 'path';
 import { LocationSpec } from '@backstage/plugin-catalog-common';
 import { minimatch } from 'minimatch';
+import { z } from 'zod';
 
 /**
  * Rules to apply to catalog entities.
@@ -26,9 +27,7 @@ import { minimatch } from 'minimatch';
  * An undefined list of matchers means match all, an empty list of matchers means match none.
  */
 export type CatalogRule = {
-  allow: Array<{
-    kind: string;
-  }>;
+  allow: CatalogRuleAllow[];
   locations?: Array<{
     exact?: string;
     type: string;
@@ -36,6 +35,11 @@ export type CatalogRule = {
   }>;
 };
 
+type CatalogRuleAllow = {
+  kind: string;
+  'spec.type'?: string;
+};
+
 /**
  * Decides whether an entity from a given location is allowed to enter the
  * catalog, according to some rule set.
@@ -44,6 +48,16 @@ export type CatalogRulesEnforcer = {
   isAllowed(entity: Entity, location: LocationSpec): boolean;
 };
 
+const allowRuleParser = z.array(
+  z
+    .object({
+      kind: z.string(),
+      'spec.type': z.string().optional(),
+    })
+    .or(z.string())
+    .transform(val => (typeof val === 'string' ? { kind: val } : val)),
+);
+
 /**
  * Implements the default catalog rule set, consuming the config keys
  * `catalog.rules` and `catalog.locations.[].rules`.
@@ -78,6 +92,9 @@ export class DefaultCatalogRulesEnforcer implements CatalogRulesEnforcer {
    * catalog:
    *   rules:
    *   - allow: [Component, API]
+   *   - allow:
+   *     - kind: Resource
+   *       'spec.type': database
    *   - allow: [Template]
    *     locations:
    *       - type: url
@@ -105,7 +122,7 @@ export class DefaultCatalogRulesEnforcer implements CatalogRulesEnforcer {
       const globalRules = config
         .getConfigArray('catalog.rules')
         .map(ruleConf => ({
-          allow: ruleConf.getStringArray('allow').map(kind => ({ kind })),
+          allow: allowRuleParser.parse(ruleConf.get('allow')),
           locations: ruleConf
             .getOptionalConfigArray('locations')
             ?.map(locationConfig => {
@@ -199,16 +216,31 @@ export class DefaultCatalogRulesEnforcer implements CatalogRulesEnforcer {
     return false;
   }
 
-  private matchEntity(entity: Entity, matchers?: { kind: string }[]): boolean {
+  private matchEntity(entity: Entity, matchers?: CatalogRuleAllow[]): boolean {
     if (!matchers) {
       return true;
     }
 
     for (const matcher of matchers) {
-      if (entity?.kind?.toLowerCase() !== matcher.kind.toLowerCase()) {
+      if (
+        entity.kind?.toLocaleLowerCase('en-US') !==
+        matcher.kind.toLocaleLowerCase('en-US')
+      ) {
         continue;
       }
 
+      if (matcher['spec.type']) {
+        if (typeof entity.spec?.type !== 'string') {
+          continue;
+        }
+        if (
+          matcher['spec.type'].toLocaleLowerCase('en-US') !==
+          entity.spec.type.toLocaleLowerCase('en-US')
+        ) {
+          continue;
+        }
+      }
+
       return true;
     }