diff --git a/ADOPTERS.md b/ADOPTERS.md
index 06eff65c12..426f172d5a 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -1,5 +1,6 @@
-| Organization | Contact | Description of Use |
-| ------------ | ------- | ------------------ |
-| [Spotify](https://www.spotify.com) |[@alund](https://github.com/alund)| Main interface towards all of Spotify's infrastructure and technical documentation.|
-| [bol.com](https://www.bol.com) |[@RoyJacobs](https://github.com/RoyJacobs)| Initial work being done to unify platform tooling.|
-| [DFDS](https://www.dfds.com) |[@carlsendk](https://github.com/carlsendk)| V2 self-service platform.|
\ No newline at end of file
+| Organization                       | Contact                                    | Description of Use                                                                  |
+| ---------------------------------- | ------------------------------------------ | ----------------------------------------------------------------------------------- |
+| [Spotify](https://www.spotify.com) | [@alund](https://github.com/alund)         | Main interface towards all of Spotify's infrastructure and technical documentation. |
+| [bol.com](https://www.bol.com)     | [@RoyJacobs](https://github.com/RoyJacobs) | Initial work being done to unify platform tooling.                                  |
+| [DFDS](https://www.dfds.com)       | [@carlsendk](https://github.com/carlsendk) | V2 self-service platform.                                                           |
+| [Roadie](https://roadie.io)        | [@dtuite](https://github.com/dtuite)       | Hosted, managed Backstage with easy set-up                                          |