diff --git a/frontend/packages/cli/templates/serve_index.html b/frontend/packages/cli/templates/serve_index.html
new file mode 100644
index 0000000000..d7aebb7f4b
--- /dev/null
+++ b/frontend/packages/cli/templates/serve_index.html
@@ -0,0 +1,27 @@
+<!DOCTYPE html>
+<html lang="en">
+  <head>
+    <meta charset="utf-8" />
+    <meta name="viewport" content="width=device-width, initial-scale=1" />
+    <meta name="theme-color" content="#000000" />
+    <meta
+      name="description"
+      content="Backstage is an open platform for building developer portals"
+    />
+    <title>Backstage</title>
+  </head>
+  <body style="margin: 0">
+    <noscript>You need to enable JavaScript to run this app.</noscript>
+    <div id="root"></div>
+    <!--
+      This HTML file is a template.
+      If you open it directly in the browser, you will see an empty page.
+
+      You can add webfonts, meta tags, or analytics to this file.
+      The build step will place the bundled scripts into the <body> tag.
+
+      To begin the development, run `npm start` or `yarn start`.
+      To create a production bundle, use `npm run build` or `yarn build`.
+    -->
+  </body>
+</html>
