diff --git a/app-config.yaml b/app-config.yaml
index 21b3c3199d..465c7b0049 100644
--- a/app-config.yaml
+++ b/app-config.yaml
@@ -401,13 +401,3 @@ homepage:
       timezone: 'Asia/Tokyo'
 pagerduty:
   eventsBaseUrl: 'https://events.pagerduty.com/v2'
-
-# sample badges
-badges:
-  lifecycle:
-    kind: 'entity'
-    description: 'Entity lifecycle badge'
-    link: '_{entity_url}'
-    label: 'lifecycle'
-    message: '_{entity.spec.lifecycle}'
-    style: for-the-badge
diff --git a/plugins/badges-backend/src/badges.ts b/plugins/badges-backend/src/badges.ts
index 253b6c0166..c830fbcfa2 100644
--- a/plugins/badges-backend/src/badges.ts
+++ b/plugins/badges-backend/src/badges.ts
@@ -20,9 +20,9 @@ export const badges: Badge[] = [
   {
     id: 'pingback',
     kind: 'entity',
-    description: 'Link back to _{app.title}',
-    label: '_{app.title}',
-    message: '_{entity.kind}: _{entity.metadata.name}',
+    description: 'Link to _{entity.metadata.name} in _{app.title}',
+    label: '_{entity.kind}',
+    message: '_{entity.metadata.name}',
     style: 'flat-square',
   },
   {
@@ -39,7 +39,6 @@ export const badges: Badge[] = [
     description: 'Entity owner badge',
     label: 'owner',
     message: '_{entity.spec.owner}',
-    color: 'blue',
     style: 'flat-square',
   },
   {
@@ -48,7 +47,6 @@ export const badges: Badge[] = [
     link: '_{entity_url}/docs',
     label: 'docs',
     message: '_{entity.metadata.name}',
-    color: 'navyblue',
     style: 'flat-square',
   },
 ];
diff --git a/plugins/badges-backend/src/lib/BadgeBuilder/DefaultBadgeBuilder.ts b/plugins/badges-backend/src/lib/BadgeBuilder/DefaultBadgeBuilder.ts
index c1ff60056c..76d2645b51 100644
--- a/plugins/badges-backend/src/lib/BadgeBuilder/DefaultBadgeBuilder.ts
+++ b/plugins/badges-backend/src/lib/BadgeBuilder/DefaultBadgeBuilder.ts
@@ -100,7 +100,7 @@ export class DefaultBadgeBuilder implements BadgeBuilder {
 
   private render(template: string, context: object): string {
     try {
-      return interpolate(template.replace(/_{/g, '${'), context);
+      return interpolate(template.replace(/_{/g, '${'), context).toLowerCase();
     } catch (err) {
       this.logger.info(
         `badge template error: ${err}. In template: "${template}"`,
@@ -110,7 +110,10 @@ export class DefaultBadgeBuilder implements BadgeBuilder {
   }
 
   private getMarkdownCode(params: Badge, badge_url: string): string {
-    const alt_text = `${params.description}, ${params.label}: ${params.message}`;
+    let alt_text = `${params.label}: ${params.message}`;
+    if (params.description !== params.label) {
+      alt_text = `${params.description}, ${alt_text}`;
+    }
     const tooltip = params.description ? ` "${params.description}"` : '';
     const img = `![${alt_text}](${badge_url}${tooltip})`;
     return params.link ? `[${img}](${params.link})` : img;