diff --git a/.changeset/pretty-needles-peel.md b/.changeset/pretty-needles-peel.md
new file mode 100644
index 0000000000..4e77ef7cd3
--- /dev/null
+++ b/.changeset/pretty-needles-peel.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-explore': patch
+---
+
+Using displayName as default value when loading Groups Diagram
diff --git a/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.test.tsx b/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.test.tsx
index 5044b09f83..3b9b523b02 100644
--- a/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.test.tsx
+++ b/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.test.tsx
@@ -46,6 +46,9 @@ describe('<GroupsDiagram />', () => {
                 namespace: 'my-namespace',
               },
               spec: {
+                profile: {
+                  displayName: 'Group A',
+                },
                 type: 'organization',
               },
             },
@@ -64,6 +67,6 @@ describe('<GroupsDiagram />', () => {
       },
     );
 
-    expect(getByText('my-namespace/group-a')).toBeInTheDocument();
+    expect(getByText('Group A')).toBeInTheDocument();
   });
 });
diff --git a/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.tsx b/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.tsx
index 53e55b96bf..ce09f0d268 100644
--- a/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.tsx
+++ b/plugins/explore/src/components/GroupsExplorerContent/GroupsDiagram.tsx
@@ -18,6 +18,7 @@ import {
   RELATION_CHILD_OF,
   stringifyEntityRef,
   parseEntityRef,
+  GroupEntity,
 } from '@backstage/catalog-model';
 import {
   catalogApiRef,
@@ -107,7 +108,11 @@ function RenderNode(props: DependencyGraphTypes.RenderNodeProps<any>) {
  * Dynamically generates a diagram of groups registered in the catalog.
  */
 export function GroupsDiagram() {
-  const nodes = new Array<{ id: string; kind: string; name: string }>();
+  const nodes = new Array<{
+    id: string;
+    kind: string;
+    name: string;
+  }>();
   const edges = new Array<{ from: string; to: string; label: string }>();
 
   const configApi = useApi(configApiRef);
@@ -141,7 +146,9 @@ export function GroupsDiagram() {
     nodes.push({
       id: stringifyEntityRef(catalogItem),
       kind: catalogItem.kind,
-      name: formatEntityRefTitle(catalogItem, { defaultKind: 'Group' }),
+      name:
+        (catalogItem as GroupEntity).spec?.profile?.displayName ||
+        formatEntityRefTitle(catalogItem, { defaultKind: 'Group' }),
     });
 
     // Edge to parent