diff --git a/packages/app-experiments/src/Experiment3.tsx b/packages/app-experiments/src/Experiment3.tsx
new file mode 100644
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+++ b/packages/app-experiments/src/Experiment3.tsx
@@ -0,0 +1,193 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+type Extension<TInstanceConfig, TSelf> = {
+  factory(instanceOptions: { id: string; config: TInstanceConfig }): TSelf;
+};
+
+type ExtensionInstance<TSelf> = {
+  id: string;
+  // what should point be for root
+  mount?: string;
+  output: TSelf;
+};
+
+const ExtensionInstanceRenderer = (props: { id: string }) => {
+  const { id } = props;
+  const { extensionInstances } = React.useContext(BackstageAppContext);
+  const value = extensionInstances.find(i => i.id === id);
+  if (!value) {
+    throw new Error(`No extension instance found with id ${id}`);
+  }
+  const ComponentInstance = value.output as React.ComponentType;
+  return <ComponentInstance />;
+};
+
+export function Experiment1() {
+  const extensionInstances = createExtensionInstances([
+    {
+      id: 'layout',
+      parent: 'root', // Maybe can omit /default here?
+      config: {},
+      use: SplitGridLayout,
+    },
+    {
+      id: 'red',
+      mount: 'layout/top',
+      config: { color: 'red', title: 'RED' },
+      use: Box,
+    },
+    {
+      // green is a Box on layout/top with color=green title=GREEN
+      // alias, name, id, ...
+      // green is a Box extension attached to the `layout` extension instance on the `top`
+      // extension point with config { ... }.
+      id: 'green',
+      // at: { id: 'layout', point: 'top' },
+      at: 'layout/top',
+      extension: '@backstage/plugin-catalog-react#Box',
+      config: { color: 'green', title: 'GREEN' },
+    },
+    {
+      id: 'blue',
+      at: 'layout/bottom',
+      extension: '@backstage/plugin-catalog-react#Box',
+      config: { color: 'blue', title: 'BLUE' },
+    },
+
+    {
+      id: 'styled-box',
+      parent: 'layout/bottom',
+      config: { title: 'STYLED' },
+      extension: StyledBox,
+    },
+    {
+      id: 'styled-box.style',
+      parent: 'styled-box/style',
+      config: { color: 'purple' },
+      extension: BoxStyle,
+    },
+
+    {
+      id: 'scaffolder.page',
+      bind: 'core.router/routes',
+      attach: 'core.router/routes',
+      target: 'core.router/routes',
+      connect: 'core.router/routes',
+      on: 'core.router/routes',
+      at: 'core.router/routes',
+      edge: 'core.router/routes',
+      config: { path: '/create' },
+      extension: ScaffolderPage,
+    },
+    {
+      id: 'scaffolder.fieldExtensions.derp',
+      attach: 'scaffolder.page/fieldExtension',
+      config: { color: 'purple' },
+      extension: DerpScaffolderFieldExtension,
+    },
+  ]);
+}
+
+interface ExtensionDataRef<T> {
+  id: string;
+  T: T;
+  $$type: 'extension-data';
+}
+
+function createExtensionDataRef<T>(id: string) {
+  return { id } as ExtensionDataRef<T>;
+}
+
+const coreExtensionData = {
+  reactComponent: createExtensionDataRef<ComponentType>('core.reactComponent'),
+  isGrocery: createExtensionDataRef<boolean>('isGrocery'),
+  title: createExtensionDataRef<string>('core.title'),
+};
+
+const groceryExtensionDataCollection = () => ({
+  Component: coreExtensionData.reactComponent,
+  isGrocery: coreExtensionData.isGrocery,
+});
+
+const groceriesExtensionPoint = createExtensionPoint({
+  extensionData: groceryExtensionDataCollection(),
+});
+
+const GroceryLayout = createExtension({
+  points: {
+    groceries: groceriesExtensionPoint,
+    // groceries: {
+    //   extensionData: groceryExtensionDataCollection(),
+    // },
+  },
+  extensionData: {
+    component: coreExtensionData.reactComponent,
+  },
+  factory({ bind, points }) {
+    const elements = points.groceries.map(point => <point.Component />);
+    const Component = () => <div>yo yo yo, here's my elements: {elements}</div>;
+    bind.component(Component);
+  },
+});
+
+// // plugin-*-react
+// const GroceryLayoutExtensionDefinition = defineExtension({
+//   input: {
+//     groceries: {
+//       component: coreExtensionData.reactComponent,
+//       isGrocery: coreExtensionData.isGrocery,
+//     }
+//   },
+//   output: {
+//     component: coreExtensionData.reactComponent,
+//   },
+// });
+
+// // plugin-*
+// const GroceryLayoutExtension = createExtension(GroceryLayoutExtension, ({ bind, points }) => {
+//   ...
+// });
+
+const GroceryLayout = createExtension({
+  inputs: {
+    groceries: {
+      Component: coreExtensionData.reactComponent,
+      isGrocery: coreExtensionData.isGrocery,
+    },
+  },
+  output: {
+    component: coreExtensionData.reactComponent,
+  },
+  factory({ output, input }) {
+    const elements = input.groceries.map(point => <point.Component />);
+    const Component = () => <div>yo yo yo, here's my elements: {elements}</div>;
+    output.component.set({ component: Component });
+  },
+});
+
+const createGroceryExtension = createExtensionFactory(({ component }) => ({
+  extensionData: groceryExtensionDataCollection(),
+  factory({ bind }) {
+    bind.component(component);
+    bind.isGrocery(true);
+    bind.isFruit(true);
+  },
+}));
+
+const Apple = createGroceryExtension({
+  component: () => <div>apple</div>,
+});