diff --git a/.changeset/brave-tools-drop.md b/.changeset/brave-tools-drop.md
new file mode 100644
index 0000000000..02b6b7ebb1
--- /dev/null
+++ b/.changeset/brave-tools-drop.md
@@ -0,0 +1,5 @@
+---
+'@backstage/cli': patch
+---
+
+Introduced initial support for an experimental `backstage.role` field in package.json, as well as experimental and hidden `migrate` and `script` sub-commands. We do not recommend usage of any of these additions yet.
diff --git a/packages/cli/package.json b/packages/cli/package.json
index aad08a21eb..41cefe6c53 100644
--- a/packages/cli/package.json
+++ b/packages/cli/package.json
@@ -112,7 +112,8 @@
     "webpack-node-externals": "^3.0.0",
     "yaml": "^1.10.0",
     "yml-loader": "^2.1.0",
-    "yn": "^4.0.0"
+    "yn": "^4.0.0",
+    "zod": "^3.11.6"
   },
   "devDependencies": {
     "@backstage/backend-common": "^0.10.6",
diff --git a/packages/cli/src/commands/build/buildApp.ts b/packages/cli/src/commands/build/buildApp.ts
new file mode 100644
index 0000000000..3d86d796b7
--- /dev/null
+++ b/packages/cli/src/commands/build/buildApp.ts
@@ -0,0 +1,39 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import fs from 'fs-extra';
+import { buildBundle } from '../../lib/bundler';
+import { parseParallel, PARALLEL_ENV_VAR } from '../../lib/parallel';
+import { loadCliConfig } from '../../lib/config';
+import { paths } from '../../lib/paths';
+
+interface BuildAppOptions {
+  writeStats: boolean;
+  configPaths: string[];
+}
+
+export async function buildApp(options: BuildAppOptions) {
+  const { name } = await fs.readJson(paths.resolveTarget('package.json'));
+  await buildBundle({
+    entry: 'src/index',
+    parallel: parseParallel(process.env[PARALLEL_ENV_VAR]),
+    statsJsonEnabled: options.writeStats,
+    ...(await loadCliConfig({
+      args: options.configPaths,
+      fromPackage: name,
+    })),
+  });
+}
diff --git a/packages/cli/src/commands/build/buildBackend.ts b/packages/cli/src/commands/build/buildBackend.ts
new file mode 100644
index 0000000000..a4d8858cf8
--- /dev/null
+++ b/packages/cli/src/commands/build/buildBackend.ts
@@ -0,0 +1,75 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import os from 'os';
+import fs from 'fs-extra';
+import { resolve as resolvePath } from 'path';
+import tar, { CreateOptions } from 'tar';
+import { createDistWorkspace } from '../../lib/packager';
+import { paths } from '../../lib/paths';
+import { parseParallel, PARALLEL_ENV_VAR } from '../../lib/parallel';
+import { buildPackage, Output } from '../../lib/builder';
+
+const BUNDLE_FILE = 'bundle.tar.gz';
+const SKELETON_FILE = 'skeleton.tar.gz';
+
+interface BuildBackendOptions {
+  skipBuildDependencies: boolean;
+}
+
+export async function buildBackend(options: BuildBackendOptions) {
+  const targetDir = paths.resolveTarget('dist');
+  const pkg = await fs.readJson(paths.resolveTarget('package.json'));
+
+  // We build the target package without generating type declarations.
+  await buildPackage({ outputs: new Set([Output.cjs]) });
+
+  const tmpDir = await fs.mkdtemp(resolvePath(os.tmpdir(), 'backstage-bundle'));
+  try {
+    await createDistWorkspace([pkg.name], {
+      targetDir: tmpDir,
+      buildDependencies: !options.skipBuildDependencies,
+      buildExcludes: [pkg.name],
+      parallel: parseParallel(process.env[PARALLEL_ENV_VAR]),
+      skeleton: SKELETON_FILE,
+    });
+
+    // We built the target backend package using the regular build process, but the result of
+    // that has now been packed into the dist workspace, so clean up the dist dir.
+    await fs.remove(targetDir);
+    await fs.mkdir(targetDir);
+
+    // Move out skeleton.tar.gz before we create the main bundle, no point having that included up twice.
+    await fs.move(
+      resolvePath(tmpDir, SKELETON_FILE),
+      resolvePath(targetDir, SKELETON_FILE),
+    );
+
+    // Create main bundle.tar.gz, with some tweaks to make it more likely hit Docker build cache.
+    await tar.create(
+      {
+        file: resolvePath(targetDir, BUNDLE_FILE),
+        cwd: tmpDir,
+        portable: true,
+        noMtime: true,
+        gzip: true,
+      } as CreateOptions & { noMtime: boolean },
+      [''],
+    );
+  } finally {
+    await fs.remove(tmpDir);
+  }
+}
diff --git a/packages/cli/src/commands/build/command.ts b/packages/cli/src/commands/build/command.ts
new file mode 100644
index 0000000000..8c13b515d7
--- /dev/null
+++ b/packages/cli/src/commands/build/command.ts
@@ -0,0 +1,57 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { Command } from 'commander';
+import { buildPackage, Output } from '../../lib/builder';
+import { findRoleFromCommand, getRoleInfo } from '../../lib/role';
+import { buildApp } from './buildApp';
+import { buildBackend } from './buildBackend';
+
+export async function command(cmd: Command): Promise<void> {
+  const role = await findRoleFromCommand(cmd);
+
+  if (role === 'app') {
+    return buildApp({
+      configPaths: cmd.config as string[],
+      writeStats: Boolean(cmd.stats),
+    });
+  }
+  if (role === 'backend') {
+    return buildBackend({
+      skipBuildDependencies: Boolean(cmd.skipBuildDependencies),
+    });
+  }
+
+  const roleInfo = getRoleInfo(role);
+
+  const outputs = new Set<Output>();
+
+  if (roleInfo.output.includes('cjs')) {
+    outputs.add(Output.cjs);
+  }
+  if (roleInfo.output.includes('esm')) {
+    outputs.add(Output.esm);
+  }
+  if (roleInfo.output.includes('types')) {
+    outputs.add(Output.types);
+  }
+
+  return buildPackage({
+    outputs,
+    minify: Boolean(cmd.minify),
+    useApiExtractor: Boolean(cmd.experimentalTypeBuild),
+  });
+}
diff --git a/packages/cli/src/commands/build/index.ts b/packages/cli/src/commands/build/index.ts
new file mode 100644
index 0000000000..680fe9e11d
--- /dev/null
+++ b/packages/cli/src/commands/build/index.ts
@@ -0,0 +1,17 @@
+/*
+ * Copyright 2022 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export { command } from './command';
diff --git a/packages/cli/src/commands/index.ts b/packages/cli/src/commands/index.ts
index 362771f8f2..a33e7d4afe 100644
--- a/packages/cli/src/commands/index.ts
+++ b/packages/cli/src/commands/index.ts
@@ -18,14 +18,112 @@ import { assertError } from '@backstage/errors';
 import { CommanderStatic } from 'commander';
 import { exitWithError } from '../lib/errors';
 
-export function registerCommands(program: CommanderStatic) {
-  const configOption = [
-    '--config <path>',
-    'Config files to load instead of app-config.yaml',
-    (opt: string, opts: string[]) => [...opts, opt],
-    Array<string>(),
-  ] as const;
+const configOption = [
+  '--config <path>',
+  'Config files to load instead of app-config.yaml',
+  (opt: string, opts: string[]) => [...opts, opt],
+  Array<string>(),
+] as const;
 
+export function registerScriptCommand(program: CommanderStatic) {
+  const command = program
+    .command('script [command]', { hidden: true })
+    .description('Lifecycle scripts for Backstage packages [EXPERIMENTAL]');
+
+  command
+    .command('start')
+    .description('Start a package for local development')
+    .option(...configOption)
+    .option('--role <name>', 'Run the command with an explicit package role')
+    .option('--check', 'Enable type checking and linting if available')
+    .option('--inspect', 'Enable debugger in Node.js environments')
+    .option(
+      '--inspect-brk',
+      'Enable debugger in Node.js environments, breaking before code starts',
+    )
+    .action(lazy(() => import('./start').then(m => m.command)));
+
+  command
+    .command('build')
+    .description('Build a package for production deployment or publishing')
+    .option(
+      '--minify',
+      'Minify the generated code. Does not apply to app or backend packages.',
+    )
+    .option(
+      '--experimental-type-build',
+      'Enable experimental type build. Does not apply to app or backend packages.',
+    )
+    .option(
+      '--skip-build-dependencies',
+      'Skip the automatic building of local dependencies. Applies to backend packages only.',
+    )
+    .option(
+      '--stats',
+      'If bundle stats are available, write them to the output directory. Applies to app packages only.',
+    )
+    .option(
+      '--config <path>',
+      'Config files to load instead of app-config.yaml. Applies to app packages only.',
+      (opt: string, opts: string[]) => [...opts, opt],
+      Array<string>(),
+    )
+    .action(lazy(() => import('./build').then(m => m.command)));
+
+  program
+    .command('lint')
+    .option(
+      '--format <format>',
+      'Lint report output format',
+      'eslint-formatter-friendly',
+    )
+    .option('--fix', 'Attempt to automatically fix violations')
+    .description('Lint a package')
+    .action(lazy(() => import('./lint').then(m => m.default)));
+
+  program
+    .command('test')
+    .allowUnknownOption(true) // Allows the command to run, but we still need to parse raw args
+    .helpOption(', --backstage-cli-help') // Let Jest handle help
+    .description('Run tests, forwarding args to Jest, defaulting to watch mode')
+    .action(lazy(() => import('./testCommand').then(m => m.default)));
+
+  command
+    .command('clean')
+    .description('Delete cache directories')
+    .action(lazy(() => import('./clean/clean').then(m => m.default)));
+
+  command
+    .command('prepack')
+    .description('Prepares a package for packaging before publishing')
+    .action(lazy(() => import('./pack').then(m => m.pre)));
+
+  command
+    .command('postpack')
+    .description('Restores the changes made by the prepack command')
+    .action(lazy(() => import('./pack').then(m => m.post)));
+}
+
+export function registerMigrateCommand(program: CommanderStatic) {
+  const command = program
+    .command('migrate [command]', { hidden: true })
+    .description('Migration utilities [EXPERIMENTAL]');
+
+  command
+    .command('package-role')
+    .description(`Add package role field to packages that don't have it`)
+    .action(lazy(() => import('./migrate/packageRole').then(m => m.default)));
+
+  command
+    .command('package-scripts')
+    .description('Set package scripts according to each package role')
+    .action(
+      lazy(() => import('./migrate/packageScripts').then(m => m.command)),
+    );
+}
+
+export function registerCommands(program: CommanderStatic) {
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('app:build')
     .description('Build an app for a production release')
@@ -33,6 +131,7 @@ export function registerCommands(program: CommanderStatic) {
     .option(...configOption)
     .action(lazy(() => import('./app/build').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('app:serve')
     .description('Serve an app for local development')
@@ -40,6 +139,7 @@ export function registerCommands(program: CommanderStatic) {
     .option(...configOption)
     .action(lazy(() => import('./app/serve').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('backend:build')
     .description('Build a backend plugin')
@@ -47,6 +147,7 @@ export function registerCommands(program: CommanderStatic) {
     .option('--experimental-type-build', 'Enable experimental type build')
     .action(lazy(() => import('./backend/build').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('backend:bundle')
     .description('Bundle the backend into a deployment archive')
@@ -56,6 +157,7 @@ export function registerCommands(program: CommanderStatic) {
     )
     .action(lazy(() => import('./backend/bundle').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('backend:dev')
     .description('Start local development server with HMR for the backend')
@@ -104,6 +206,7 @@ export function registerCommands(program: CommanderStatic) {
       lazy(() => import('./create-plugin/createPlugin').then(m => m.default)),
     );
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('plugin:build')
     .description('Build a plugin')
@@ -111,6 +214,7 @@ export function registerCommands(program: CommanderStatic) {
     .option('--experimental-type-build', 'Enable experimental type build')
     .action(lazy(() => import('./plugin/build').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('plugin:serve')
     .description('Serves the dev/ folder of a plugin')
@@ -125,14 +229,16 @@ export function registerCommands(program: CommanderStatic) {
     .description('Diff an existing plugin with the creation template')
     .action(lazy(() => import('./plugin/diff').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('build')
     .description('Build a package for publishing')
     .option('--outputs <formats>', 'List of formats to output [types,cjs,esm]')
     .option('--minify', 'Minify the generated code')
     .option('--experimental-type-build', 'Enable experimental type build')
-    .action(lazy(() => import('./build').then(m => m.default)));
+    .action(lazy(() => import('./oldBuild').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('lint')
     .option(
@@ -144,6 +250,7 @@ export function registerCommands(program: CommanderStatic) {
     .description('Lint a package')
     .action(lazy(() => import('./lint').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('test')
     .allowUnknownOption(true) // Allows the command to run, but we still need to parse raw args
@@ -205,6 +312,9 @@ export function registerCommands(program: CommanderStatic) {
     .description('Print configuration schema')
     .action(lazy(() => import('./config/schema').then(m => m.default)));
 
+  registerScriptCommand(program);
+  registerMigrateCommand(program);
+
   program
     .command('versions:bump')
     .option(
@@ -220,16 +330,19 @@ export function registerCommands(program: CommanderStatic) {
     .description('Check Backstage package versioning')
     .action(lazy(() => import('./versions/lint').then(m => m.default)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('prepack')
     .description('Prepares a package for packaging before publishing')
     .action(lazy(() => import('./pack').then(m => m.pre)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('postpack')
     .description('Restores the changes made by the prepack command')
     .action(lazy(() => import('./pack').then(m => m.post)));
 
+  // TODO(Rugvip): Deprecate in favor of script variant
   program
     .command('clean')
     .description('Delete cache directories')
diff --git a/packages/cli/src/commands/migrate/packageRole.ts b/packages/cli/src/commands/migrate/packageRole.ts
new file mode 100644
index 0000000000..e8bfb8e7c8
--- /dev/null
+++ b/packages/cli/src/commands/migrate/packageRole.ts
@@ -0,0 +1,69 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import fs from 'fs-extra';
+import { resolve as resolvePath } from 'path';
+import { getPackages } from '@manypkg/get-packages';
+import { paths } from '../../lib/paths';
+import { getRoleFromPackage, detectRoleFromPackage } from '../../lib/role';
+
+export default async () => {
+  const { packages } = await getPackages(paths.targetDir);
+
+  await Promise.all(
+    packages.map(async ({ dir, packageJson: pkg }) => {
+      const { name } = pkg;
+      const existingRole = getRoleFromPackage(pkg);
+      if (existingRole) {
+        return;
+      }
+
+      const detectedRole = detectRoleFromPackage(pkg);
+      if (!detectedRole) {
+        console.error(`No role detected for package ${name}`);
+        return;
+      }
+
+      console.log(`Detected package role of ${name} as ${detectedRole}`);
+
+      let newPkg = pkg as any;
+
+      const pkgKeys = Object.keys(pkg);
+      if (pkgKeys.includes('backstage')) {
+        newPkg.backstage = {
+          ...newPkg.backstage,
+          role: detectedRole,
+        };
+      } else {
+        // We insert the backstage field after one of these fields, otherwise at the end
+        const index =
+          Math.max(
+            pkgKeys.indexOf('version'),
+            pkgKeys.indexOf('private'),
+            pkgKeys.indexOf('publishConfig'),
+          ) + 1 || pkgKeys.length;
+
+        const pkgEntries = Object.entries(pkg);
+        pkgEntries.splice(index, 0, ['backstage', { role: detectedRole }]);
+        newPkg = Object.fromEntries(pkgEntries);
+      }
+
+      await fs.writeJson(resolvePath(dir, 'package.json'), newPkg, {
+        spaces: 2,
+      });
+    }),
+  );
+};
diff --git a/packages/cli/src/commands/migrate/packageScripts.ts b/packages/cli/src/commands/migrate/packageScripts.ts
new file mode 100644
index 0000000000..a3fdd20018
--- /dev/null
+++ b/packages/cli/src/commands/migrate/packageScripts.ts
@@ -0,0 +1,69 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import fs from 'fs-extra';
+import { resolve as resolvePath } from 'path';
+import { PackageGraph } from '../../lib/monorepo';
+import { getRoleFromPackage, getRoleInfo, PackageRole } from '../../lib/role';
+
+const noStartRoles: PackageRole[] = ['cli', 'common-library'];
+
+export async function command() {
+  const packages = await PackageGraph.listTargetPackages();
+
+  await Promise.all(
+    packages.map(async ({ dir, packageJson }) => {
+      const role = getRoleFromPackage(packageJson);
+      if (!role) {
+        return;
+      }
+
+      const roleInfo = getRoleInfo(role);
+      const hasStart = !noStartRoles.includes(role);
+      const isBundled = roleInfo.output.includes('bundle');
+
+      const expectedScripts = {
+        ...(hasStart && { start: 'backstage-cli script start' }),
+        build: 'backstage-cli script build',
+        lint: 'backstage-cli script lint',
+        test: 'backstage-cli script test',
+        clean: 'backstage-cli script clean',
+        ...(!isBundled && {
+          postpack: 'backstage-cli script postpack',
+          prepack: 'backstage-cli script prepack',
+        }),
+      };
+
+      let changed = false;
+      const currentScripts: Record<string, string | undefined> =
+        (packageJson.scripts = packageJson.scripts || {});
+
+      for (const [name, value] of Object.entries(expectedScripts)) {
+        if (currentScripts[name] !== value) {
+          changed = true;
+          currentScripts[name] = value;
+        }
+      }
+
+      if (changed) {
+        console.log(`Updating scripts for ${packageJson.name}`);
+        await fs.writeJson(resolvePath(dir, 'package.json'), packageJson, {
+          spaces: 2,
+        });
+      }
+    }),
+  );
+}
diff --git a/packages/cli/src/commands/build.ts b/packages/cli/src/commands/oldBuild.ts
similarity index 100%
rename from packages/cli/src/commands/build.ts
rename to packages/cli/src/commands/oldBuild.ts
diff --git a/packages/cli/src/commands/start/command.ts b/packages/cli/src/commands/start/command.ts
new file mode 100644
index 0000000000..6615d5fd46
--- /dev/null
+++ b/packages/cli/src/commands/start/command.ts
@@ -0,0 +1,53 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { Command } from 'commander';
+import { startBackend } from './startBackend';
+import { startFrontend } from './startFrontend';
+import { findRoleFromCommand } from '../../lib/role';
+
+export async function command(cmd: Command): Promise<void> {
+  const role = await findRoleFromCommand(cmd);
+
+  const options = {
+    configPaths: cmd.config as string[],
+    checksEnabled: Boolean(cmd.check),
+    inspectEnabled: Boolean(cmd.inspect),
+    inspectBrkEnabled: Boolean(cmd.inspectBrk),
+  };
+
+  switch (role) {
+    case 'backend':
+    case 'plugin-backend':
+    case 'plugin-backend-module':
+    case 'node-library':
+      return startBackend(options);
+    case 'app':
+      return startFrontend({
+        ...options,
+        entry: 'src/index',
+        verifyVersions: true,
+      });
+    case 'web-library':
+    case 'plugin-frontend':
+    case 'plugin-frontend-module':
+      return startFrontend({ entry: 'dev/index', ...options });
+    default:
+      throw new Error(
+        `Start command is not supported for package role '${role}'`,
+      );
+  }
+}
diff --git a/packages/cli/src/commands/start/index.ts b/packages/cli/src/commands/start/index.ts
new file mode 100644
index 0000000000..680fe9e11d
--- /dev/null
+++ b/packages/cli/src/commands/start/index.ts
@@ -0,0 +1,17 @@
+/*
+ * Copyright 2022 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export { command } from './command';
diff --git a/packages/cli/src/commands/start/startBackend.ts b/packages/cli/src/commands/start/startBackend.ts
new file mode 100644
index 0000000000..61ada7a291
--- /dev/null
+++ b/packages/cli/src/commands/start/startBackend.ts
@@ -0,0 +1,41 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import fs from 'fs-extra';
+import { paths } from '../../lib/paths';
+import { serveBackend } from '../../lib/bundler';
+
+interface StartBackendOptions {
+  checksEnabled: boolean;
+  inspectEnabled: boolean;
+  inspectBrkEnabled: boolean;
+}
+
+export async function startBackend(options: StartBackendOptions) {
+  // Cleaning dist/ before we start the dev process helps work around an issue
+  // where we end up with the entrypoint executing multiple times, causing
+  // a port bind conflict among other things.
+  await fs.remove(paths.resolveTarget('dist'));
+
+  const waitForExit = await serveBackend({
+    entry: 'src/index',
+    checksEnabled: options.checksEnabled,
+    inspectEnabled: options.inspectEnabled,
+    inspectBrkEnabled: options.inspectBrkEnabled,
+  });
+
+  await waitForExit();
+}
diff --git a/packages/cli/src/commands/start/startFrontend.ts b/packages/cli/src/commands/start/startFrontend.ts
new file mode 100644
index 0000000000..e5500c310b
--- /dev/null
+++ b/packages/cli/src/commands/start/startFrontend.ts
@@ -0,0 +1,76 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import fs from 'fs-extra';
+import chalk from 'chalk';
+import uniq from 'lodash/uniq';
+import { serveBundle } from '../../lib/bundler';
+import { loadCliConfig } from '../../lib/config';
+import { paths } from '../../lib/paths';
+import { Lockfile } from '../../lib/versioning';
+import { includedFilter } from '../versions/lint';
+
+interface StartAppOptions {
+  verifyVersions?: boolean;
+  entry: string;
+
+  checksEnabled: boolean;
+  configPaths: string[];
+}
+
+export async function startFrontend(options: StartAppOptions) {
+  if (options.verifyVersions) {
+    const lockfile = await Lockfile.load(paths.resolveTargetRoot('yarn.lock'));
+    const result = lockfile.analyze({
+      filter: includedFilter,
+    });
+    const problemPackages = [...result.newVersions, ...result.newRanges].map(
+      ({ name }) => name,
+    );
+
+    if (problemPackages.length > 1) {
+      console.log(
+        chalk.yellow(
+          `⚠️ Some of the following packages may be outdated or have duplicate installations:
+
+          ${uniq(problemPackages).join(', ')}
+        `,
+        ),
+      );
+      console.log(
+        chalk.yellow(
+          `⚠️ This can be resolved using the following command:
+
+          yarn backstage-cli versions:check --fix
+      `,
+        ),
+      );
+    }
+  }
+
+  const { name } = await fs.readJson(paths.resolveTarget('package.json'));
+  const waitForExit = await serveBundle({
+    entry: options.entry,
+    checksEnabled: options.checksEnabled,
+    ...(await loadCliConfig({
+      args: options.configPaths,
+      fromPackage: name,
+      withFilteredKeys: true,
+    })),
+  });
+
+  await waitForExit();
+}
diff --git a/packages/cli/src/lib/monorepo/PackageGraph.ts b/packages/cli/src/lib/monorepo/PackageGraph.ts
index 9860b92ef6..89d5f79cd2 100644
--- a/packages/cli/src/lib/monorepo/PackageGraph.ts
+++ b/packages/cli/src/lib/monorepo/PackageGraph.ts
@@ -14,7 +14,9 @@
  * limitations under the License.
  */
 
-import { Package } from '@manypkg/get-packages';
+import { getPackages, Package } from '@manypkg/get-packages';
+import { paths } from '../paths';
+import { PackageRole } from '../role';
 
 type PackageJSON = Package['packageJson'];
 
@@ -25,8 +27,17 @@ export interface ExtendedPackageJSON extends PackageJSON {
   // The `bundled` field is a field known within Backstage, it means
   // that the package bundles all of its dependencies in its build output.
   bundled?: boolean;
+
+  backstage?: {
+    role?: PackageRole;
+  };
 }
 
+export type ExtendedPackage = {
+  dir: string;
+  packageJson: ExtendedPackageJSON;
+};
+
 export type PackageGraphNode = {
   /** The name of the package */
   name: string;
@@ -47,6 +58,11 @@ export type PackageGraphNode = {
 };
 
 export class PackageGraph extends Map<string, PackageGraphNode> {
+  static async listTargetPackages(): Promise<ExtendedPackage[]> {
+    const { packages } = await getPackages(paths.targetDir);
+    return packages as ExtendedPackage[];
+  }
+
   static fromPackages(packages: Package[]): PackageGraph {
     const graph = new PackageGraph();
 
diff --git a/packages/cli/src/lib/role/index.ts b/packages/cli/src/lib/role/index.ts
new file mode 100644
index 0000000000..4e1047a628
--- /dev/null
+++ b/packages/cli/src/lib/role/index.ts
@@ -0,0 +1,28 @@
+/*
+ * Copyright 2022 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export type {
+  PackageRoleInfo,
+  PackagePlatform,
+  PackageOutputType,
+  PackageRole,
+} from './types';
+export {
+  getRoleInfo,
+  getRoleFromPackage,
+  findRoleFromCommand,
+  detectRoleFromPackage,
+} from './packageRoles';
diff --git a/packages/cli/src/lib/role/packageRoles.test.ts b/packages/cli/src/lib/role/packageRoles.test.ts
new file mode 100644
index 0000000000..f6c9fb418a
--- /dev/null
+++ b/packages/cli/src/lib/role/packageRoles.test.ts
@@ -0,0 +1,328 @@
+/*
+ * Copyright 2022 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import mockFs from 'mock-fs';
+import { Command } from 'commander';
+import {
+  getRoleInfo,
+  getRoleFromPackage,
+  findRoleFromCommand,
+  detectRoleFromPackage,
+} from './packageRoles';
+
+describe('getRoleInfo', () => {
+  it('provides role info by role', () => {
+    expect(getRoleInfo('web-library')).toEqual({
+      role: 'web-library',
+      platform: 'web',
+      output: ['types', 'esm'],
+    });
+
+    expect(getRoleInfo('app')).toEqual({
+      role: 'app',
+      platform: 'web',
+      output: ['bundle'],
+    });
+
+    expect(() => getRoleInfo('invalid')).toThrow(
+      `Unknown package role 'invalid'`,
+    );
+  });
+});
+
+describe('getRoleFromPackage', () => {
+  it('reads explicit package roles', () => {
+    expect(
+      getRoleFromPackage({
+        backstage: {
+          role: 'web-library',
+        },
+      }),
+    ).toEqual('web-library');
+
+    expect(
+      getRoleFromPackage({
+        backstage: {
+          role: 'app',
+        },
+      }),
+    ).toEqual('app');
+
+    expect(() =>
+      getRoleFromPackage({
+        name: 'test',
+        backstage: {},
+      }),
+    ).toThrow('Package test must specify a role in the "backstage" field');
+
+    expect(() =>
+      getRoleFromPackage({
+        name: 'test',
+        backstage: { role: 'invalid' },
+      }),
+    ).toThrow(`Unknown package role 'invalid'`);
+  });
+});
+
+describe('findRoleFromCommand', () => {
+  function mkCommand(args: string) {
+    return new Command()
+      .option('--role <role>', 'test role')
+      .parse(['node', 'entry.js', ...args.split(' ')]) as Command;
+  }
+
+  beforeEach(() => {
+    mockFs({
+      'package.json': JSON.stringify({
+        name: 'test',
+        backstage: {
+          role: 'web-library',
+        },
+      }),
+    });
+  });
+
+  afterEach(() => {
+    mockFs.restore();
+  });
+
+  it('provides role info by role', async () => {
+    await expect(findRoleFromCommand(mkCommand(''))).resolves.toEqual(
+      'web-library',
+    );
+
+    await expect(
+      findRoleFromCommand(mkCommand('--role node-library')),
+    ).resolves.toEqual('node-library');
+
+    await expect(
+      findRoleFromCommand(mkCommand('--role invalid')),
+    ).rejects.toThrow(`Unknown package role 'invalid'`);
+  });
+});
+
+describe('detectRoleFromPackage', () => {
+  it('detects the role of example-app', () => {
+    expect(
+      detectRoleFromPackage({
+        name: 'example-app',
+        private: true,
+        bundled: true,
+        scripts: {
+          start: 'backstage-cli app:serve',
+          build: 'backstage-cli app:build',
+          clean: 'backstage-cli clean',
+          test: 'backstage-cli test',
+          'test:e2e':
+            'start-server-and-test start http://localhost:3000 cy:dev',
+          'test:e2e:ci':
+            'start-server-and-test start http://localhost:3000 cy:run',
+          lint: 'backstage-cli lint',
+          'cy:dev': 'cypress open',
+          'cy:run': 'cypress run',
+        },
+      }),
+    ).toEqual('app');
+  });
+
+  it('detects the role of example-backend', () => {
+    expect(
+      detectRoleFromPackage({
+        name: 'example-backend',
+        main: 'dist/index.cjs.js',
+        types: 'src/index.ts',
+        scripts: {
+          build: 'backstage-cli backend:bundle',
+          'build-image':
+            'docker build ../.. -f Dockerfile --tag example-backend',
+          start: 'backstage-cli backend:dev',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          clean: 'backstage-cli clean',
+          'migrate:create': 'knex migrate:make -x ts',
+        },
+      }),
+    ).toEqual('backend');
+  });
+
+  it('detects the role of @backstage/plugin-catalog', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-catalog',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.esm.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          build: 'backstage-cli plugin:build',
+          start: 'backstage-cli plugin:serve',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          diff: 'backstage-cli plugin:diff',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('plugin-frontend');
+  });
+
+  it('detects the role of @backstage/plugin-catalog-backend', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-catalog-backend',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.cjs.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          start: 'backstage-cli backend:dev',
+          build: 'backstage-cli backend:build',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('plugin-backend');
+  });
+
+  it('detects the role of @backstage/plugin-catalog-react', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-catalog-react',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.esm.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          build: 'backstage-cli build',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('web-library');
+  });
+
+  it('detects the role of @backstage/plugin-catalog-common', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-catalog-common',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.cjs.js',
+          module: 'dist/index.esm.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          build: 'backstage-cli build',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test --passWithNoTests',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('common-library');
+  });
+
+  it('detects the role of @backstage/plugin-catalog-backend-module-ldap', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-catalog-backend-module-ldap',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.cjs.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          build: 'backstage-cli backend:build',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('plugin-backend-module');
+  });
+
+  it('detects the role of @backstage/plugin-permission-node', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-permission-node',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        homepage: 'https://backstage.io',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.cjs.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          build: 'backstage-cli backend:build',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('node-library');
+  });
+
+  it('detects the role of @backstage/plugin-analytics-module-ga', () => {
+    expect(
+      detectRoleFromPackage({
+        name: '@backstage/plugin-analytics-module-ga',
+        main: 'src/index.ts',
+        types: 'src/index.ts',
+        publishConfig: {
+          access: 'public',
+          main: 'dist/index.esm.js',
+          types: 'dist/index.d.ts',
+        },
+        scripts: {
+          build: 'backstage-cli plugin:build',
+          start: 'backstage-cli plugin:serve',
+          lint: 'backstage-cli lint',
+          test: 'backstage-cli test',
+          diff: 'backstage-cli plugin:diff',
+          prepack: 'backstage-cli prepack',
+          postpack: 'backstage-cli postpack',
+          clean: 'backstage-cli clean',
+        },
+      }),
+    ).toEqual('plugin-frontend-module');
+  });
+});
diff --git a/packages/cli/src/lib/role/packageRoles.ts b/packages/cli/src/lib/role/packageRoles.ts
new file mode 100644
index 0000000000..7c855ee0fd
--- /dev/null
+++ b/packages/cli/src/lib/role/packageRoles.ts
@@ -0,0 +1,186 @@
+/*
+ * Copyright 2022 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { z } from 'zod';
+import fs from 'fs-extra';
+import { Command } from 'commander';
+import { paths } from '../paths';
+import { PackageRole, PackageRoleInfo } from './types';
+
+const packageRoleInfos: PackageRoleInfo[] = [
+  {
+    role: 'app',
+    platform: 'web',
+    output: ['bundle'],
+  },
+  {
+    role: 'backend',
+    platform: 'node',
+    output: ['bundle'],
+  },
+  {
+    role: 'cli',
+    platform: 'node',
+    output: ['cjs'],
+  },
+  {
+    role: 'web-library',
+    platform: 'web',
+    output: ['types', 'esm'],
+  },
+  {
+    role: 'node-library',
+    platform: 'node',
+    output: ['types', 'cjs'],
+  },
+  {
+    role: 'common-library',
+    platform: 'common',
+    output: ['types', 'esm', 'cjs'],
+  },
+  {
+    role: 'plugin-frontend',
+    platform: 'web',
+    output: ['types', 'esm'],
+  },
+  {
+    role: 'plugin-frontend-module',
+    platform: 'web',
+    output: ['types', 'esm'],
+  },
+  {
+    role: 'plugin-backend',
+    platform: 'node',
+    output: ['types', 'cjs'],
+  },
+  {
+    role: 'plugin-backend-module',
+    platform: 'node',
+    output: ['types', 'cjs'],
+  },
+];
+
+export function getRoleInfo(role: string): PackageRoleInfo {
+  const roleInfo = packageRoleInfos.find(r => r.role === role);
+  if (!roleInfo) {
+    throw new Error(`Unknown package role '${role}'`);
+  }
+  return roleInfo;
+}
+
+const readSchema = z.object({
+  name: z.string().optional(),
+  backstage: z
+    .object({
+      role: z.string().optional(),
+    })
+    .optional(),
+});
+
+export function getRoleFromPackage(pkgJson: unknown): PackageRole | undefined {
+  const pkg = readSchema.parse(pkgJson);
+
+  // If there's an explicit role, use that.
+  if (pkg.backstage) {
+    const { role } = pkg.backstage;
+    if (!role) {
+      throw new Error(
+        `Package ${pkg.name} must specify a role in the "backstage" field`,
+      );
+    }
+
+    return getRoleInfo(role).role;
+  }
+
+  return undefined;
+}
+
+export async function findRoleFromCommand(cmd: Command): Promise<PackageRole> {
+  if (cmd.role) {
+    return getRoleInfo(cmd.role)?.role;
+  }
+
+  const pkg = await fs.readJson(paths.resolveTarget('package.json'));
+  const info = getRoleFromPackage(pkg);
+  if (!info) {
+    throw new Error(`Target package must have 'backstage.role' set`);
+  }
+  return info;
+}
+
+const detectionSchema = z.object({
+  name: z.string().optional(),
+  scripts: z
+    .object({
+      start: z.string().optional(),
+      build: z.string().optional(),
+    })
+    .optional(),
+  publishConfig: z
+    .object({
+      main: z.string().optional(),
+      types: z.string().optional(),
+      module: z.string().optional(),
+    })
+    .optional(),
+  main: z.string().optional(),
+  types: z.string().optional(),
+  module: z.string().optional(),
+});
+
+export function detectRoleFromPackage(
+  pkgJson: unknown,
+): PackageRole | undefined {
+  const pkg = detectionSchema.parse(pkgJson);
+
+  if (pkg.scripts?.start?.includes('app:serve')) {
+    return 'app';
+  }
+  if (pkg.scripts?.build?.includes('backend:bundle')) {
+    return 'backend';
+  }
+  if (pkg.name?.includes('plugin-') && pkg.name?.includes('-backend-module-')) {
+    return 'plugin-backend-module';
+  }
+  if (pkg.name?.includes('plugin-') && pkg.name?.includes('-module-')) {
+    return 'plugin-frontend-module';
+  }
+  if (pkg.scripts?.start?.includes('plugin:serve')) {
+    return 'plugin-frontend';
+  }
+  if (pkg.scripts?.start?.includes('backend:dev')) {
+    return 'plugin-backend';
+  }
+
+  const mainEntry = pkg.publishConfig?.main || pkg.main;
+  const moduleEntry = pkg.publishConfig?.module || pkg.module;
+  const typesEntry = pkg.publishConfig?.types || pkg.types;
+  if (typesEntry) {
+    if (mainEntry && moduleEntry) {
+      return 'common-library';
+    }
+    if (moduleEntry || mainEntry?.endsWith('.esm.js')) {
+      return 'web-library';
+    }
+    if (mainEntry) {
+      return 'node-library';
+    }
+  } else if (mainEntry) {
+    return 'cli';
+  }
+
+  return undefined;
+}
diff --git a/packages/cli/src/lib/role/types.ts b/packages/cli/src/lib/role/types.ts
new file mode 100644
index 0000000000..6a89f7bdaf
--- /dev/null
+++ b/packages/cli/src/lib/role/types.ts
@@ -0,0 +1,36 @@
+/*
+ * Copyright 2022 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export type PackageRole =
+  | 'app'
+  | 'backend'
+  | 'cli'
+  | 'web-library'
+  | 'node-library'
+  | 'common-library'
+  | 'plugin-frontend'
+  | 'plugin-frontend-module'
+  | 'plugin-backend'
+  | 'plugin-backend-module';
+
+export type PackagePlatform = 'node' | 'web' | 'common';
+export type PackageOutputType = 'bundle' | 'types' | 'esm' | 'cjs';
+
+export interface PackageRoleInfo {
+  role: PackageRole;
+  platform: PackagePlatform;
+  output: PackageOutputType[];
+}