diff --git a/plugins/search-react/package.json b/plugins/search-react/package.json
index 826d751353..8de637d46c 100644
--- a/plugins/search-react/package.json
+++ b/plugins/search-react/package.json
@@ -40,6 +40,7 @@
     "@material-ui/core": "^4.12.2",
     "@material-ui/icons": "^4.9.1",
     "@material-ui/lab": "4.0.0-alpha.57",
+    "lodash": "^4.17.21",
     "qs": "^6.9.4",
     "react-use": "^17.3.2"
   },
diff --git a/plugins/search-react/src/components/SearchFilter/SearchFilter.Autocomplete.tsx b/plugins/search-react/src/components/SearchFilter/SearchFilter.Autocomplete.tsx
index c14dfdfa7e..35d1f376e5 100644
--- a/plugins/search-react/src/components/SearchFilter/SearchFilter.Autocomplete.tsx
+++ b/plugins/search-react/src/components/SearchFilter/SearchFilter.Autocomplete.tsx
@@ -62,7 +62,7 @@ export const AutocompleteFilter = (props: SearchAutocompleteFilterProps) => {
     defaultValues,
     valuesDebounceMs,
   );
-  const { filters, setFilters, setPageCursor } = useSearch();
+  const { filters, setFilters } = useSearch();
   const filterValue =
     (filters[name] as string | string[] | undefined) || (multiple ? [] : null);
 
@@ -79,7 +79,6 @@ export const AutocompleteFilter = (props: SearchAutocompleteFilterProps) => {
       }
       return { ...others };
     });
-    setPageCursor(undefined);
   };
 
   // Provide the input field.
diff --git a/plugins/search-react/src/components/SearchFilter/SearchFilter.test.tsx b/plugins/search-react/src/components/SearchFilter/SearchFilter.test.tsx
index 27fbae237c..89a1818e8d 100644
--- a/plugins/search-react/src/components/SearchFilter/SearchFilter.test.tsx
+++ b/plugins/search-react/src/components/SearchFilter/SearchFilter.test.tsx
@@ -33,7 +33,6 @@ describe('SearchFilter', () => {
     term: '',
     filters: {},
     types: [],
-    pageCursor: 'abc123',
   };
 
   const label = 'Field';
@@ -139,10 +138,7 @@ describe('SearchFilter', () => {
       await userEvent.click(checkBox);
       await waitFor(() => {
         expect(query).toHaveBeenLastCalledWith(
-          expect.objectContaining({
-            filters: { field: [values[0]] },
-            pageCursor: undefined,
-          }),
+          expect.objectContaining({ filters: { field: [values[0]] } }),
         );
       });
 
@@ -150,7 +146,7 @@ describe('SearchFilter', () => {
       await userEvent.click(checkBox);
       await waitFor(() => {
         expect(query).toHaveBeenLastCalledWith(
-          expect.objectContaining({ filters: {}, pageCursor: undefined }),
+          expect.objectContaining({ filters: {} }),
         );
       });
     });
@@ -174,7 +170,6 @@ describe('SearchFilter', () => {
         expect(query).toHaveBeenLastCalledWith(
           expect.objectContaining({
             filters: { ...filters, field: [values[0]] },
-            pageCursor: undefined,
           }),
         );
       });
@@ -183,7 +178,7 @@ describe('SearchFilter', () => {
       await userEvent.click(checkBox);
       await waitFor(() => {
         expect(query).toHaveBeenLastCalledWith(
-          expect.objectContaining({ filters, pageCursor: undefined }),
+          expect.objectContaining({ filters }),
         );
       });
     });
@@ -342,7 +337,6 @@ describe('SearchFilter', () => {
         expect(query).toHaveBeenLastCalledWith(
           expect.objectContaining({
             filters: { [name]: values[0] },
-            pageCursor: undefined,
           }),
         );
       });
@@ -359,7 +353,6 @@ describe('SearchFilter', () => {
         expect(query).toHaveBeenLastCalledWith(
           expect.objectContaining({
             filters: {},
-            pageCursor: undefined,
           }),
         );
       });
@@ -395,7 +388,6 @@ describe('SearchFilter', () => {
         expect(query).toHaveBeenLastCalledWith(
           expect.objectContaining({
             filters: { ...filters, [name]: values[0] },
-            pageCursor: undefined,
           }),
         );
       });
@@ -410,7 +402,7 @@ describe('SearchFilter', () => {
 
       await waitFor(() => {
         expect(query).toHaveBeenLastCalledWith(
-          expect.objectContaining({ filters, pageCursor: undefined }),
+          expect.objectContaining({ filters }),
         );
       });
     });
diff --git a/plugins/search-react/src/components/SearchFilter/SearchFilter.tsx b/plugins/search-react/src/components/SearchFilter/SearchFilter.tsx
index 958caf0927..2a6d7baafa 100644
--- a/plugins/search-react/src/components/SearchFilter/SearchFilter.tsx
+++ b/plugins/search-react/src/components/SearchFilter/SearchFilter.tsx
@@ -82,7 +82,7 @@ export const CheckboxFilter = (props: SearchFilterComponentProps) => {
     valuesDebounceMs,
   } = props;
   const classes = useStyles();
-  const { filters, setFilters, setPageCursor } = useSearch();
+  const { filters, setFilters } = useSearch();
   useDefaultFilterValue(name, defaultValue);
   const asyncValues =
     typeof givenValues === 'function' ? givenValues : undefined;
@@ -106,7 +106,6 @@ export const CheckboxFilter = (props: SearchFilterComponentProps) => {
       const items = checked ? [...rest, value] : rest;
       return items.length ? { ...others, [name]: items } : others;
     });
-    setPageCursor(undefined);
   };
 
   return (
@@ -162,7 +161,7 @@ export const SelectFilter = (props: SearchFilterComponentProps) => {
     defaultValues,
     valuesDebounceMs,
   );
-  const { filters, setFilters, setPageCursor } = useSearch();
+  const { filters, setFilters } = useSearch();
 
   const handleChange = (e: ChangeEvent<{ value: unknown }>) => {
     const {
@@ -173,7 +172,6 @@ export const SelectFilter = (props: SearchFilterComponentProps) => {
       const { [name]: filter, ...others } = prevFilters;
       return value ? { ...others, [name]: value as string } : others;
     });
-    setPageCursor(undefined);
   };
 
   return (
diff --git a/plugins/search-react/src/context/SearchContext.test.tsx b/plugins/search-react/src/context/SearchContext.test.tsx
index 68c79d3a5e..b5888fa8a9 100644
--- a/plugins/search-react/src/context/SearchContext.test.tsx
+++ b/plugins/search-react/src/context/SearchContext.test.tsx
@@ -160,6 +160,60 @@ describe('SearchContext', () => {
 
       expect(result.current.pageCursor).toBeUndefined();
     });
+
+    it('When filters are cleared', async () => {
+      const { result, waitForNextUpdate } = renderHook(() => useSearch(), {
+        wrapper,
+        initialProps: {
+          initialState: {
+            ...initialState,
+            filters: { foo: 'bar' },
+            term: 'first term',
+            pageCursor: 'SOMEPAGE',
+          },
+        },
+      });
+
+      await waitForNextUpdate();
+
+      expect(result.current.filters).toEqual({ foo: 'bar' });
+      expect(result.current.pageCursor).toEqual('SOMEPAGE');
+
+      act(() => {
+        result.current.setFilters({});
+      });
+
+      await waitForNextUpdate();
+
+      expect(result.current.pageCursor).toBeUndefined();
+    });
+
+    it('When filters are set (and different from previous)', async () => {
+      const { result, waitForNextUpdate } = renderHook(() => useSearch(), {
+        wrapper,
+        initialProps: {
+          initialState: {
+            ...initialState,
+            filters: { foo: 'bar' },
+            term: 'first term',
+            pageCursor: 'SOMEPAGE',
+          },
+        },
+      });
+
+      await waitForNextUpdate();
+
+      expect(result.current.filters).toEqual({ foo: 'bar' });
+      expect(result.current.pageCursor).toEqual('SOMEPAGE');
+
+      act(() => {
+        result.current.setFilters({ foo: 'test' });
+      });
+
+      await waitForNextUpdate();
+
+      expect(result.current.pageCursor).toBeUndefined();
+    });
   });
 
   describe('Performs search (and sets results)', () => {
diff --git a/plugins/search-react/src/context/SearchContext.tsx b/plugins/search-react/src/context/SearchContext.tsx
index 7faa743c9d..6557f04c15 100644
--- a/plugins/search-react/src/context/SearchContext.tsx
+++ b/plugins/search-react/src/context/SearchContext.tsx
@@ -14,6 +14,7 @@
  * limitations under the License.
  */
 
+import { isEqual } from 'lodash';
 import React, {
   PropsWithChildren,
   useCallback,
@@ -115,6 +116,7 @@ const useSearchContextValue = (
   );
 
   const prevTerm = usePrevious(term);
+  const prevFilters = usePrevious(filters);
 
   const result = useAsync(
     () =>
@@ -146,6 +148,14 @@ const useSearchContextValue = (
     }
   }, [term, prevTerm, setPageCursor]);
 
+  useEffect(() => {
+    // Any time filters is reset, we want to start from page 0.
+    // Only reset the page if it has been modified by the user at least once, the initial state must not reset the page.
+    if (prevFilters !== undefined && !isEqual(filters, prevFilters)) {
+      setPageCursor(undefined);
+    }
+  }, [filters, prevFilters, setPageCursor]);
+
   const value: SearchContextValue = {
     result,
     filters,
diff --git a/yarn.lock b/yarn.lock
index 02659263e8..659cc76d23 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -6712,6 +6712,7 @@ __metadata:
     "@testing-library/react": ^12.1.3
     "@testing-library/react-hooks": ^8.0.0
     "@testing-library/user-event": ^14.0.0
+    lodash: ^4.17.21
     qs: ^6.9.4
     react-use: ^17.3.2
   peerDependencies: